Experience

Tāwhiri Festivals and Experiences

• New Zealand
• Entertainment Providers
• 1 - 100 Employee

• Head of Audience and Partnerships

  • Nov 2018 - Present



Aotearoa New Zealand Festival of the Arts

• New Zealand
• Performing Arts
• 1 - 100 Employee

• Head of Audience and Partnerships

  • Aug 2018 - Present

• Head of Marketing and Development

  • Feb 2017 - Aug 2018



Museum of New Zealand Te Papa Tongarewa

• New Zealand
• Museums, Historical Sites, and Zoos
• 200 - 300 Employee

• Partnerships Manager - Museum of New Zealand Te Papa Tongarewa

  • Jan 2014 - Feb 2017



New Zealand Petroleum & Minerals

• New Zealand
• Government Administration
• 1 - 100 Employee

• Marketing and Sponsorship Manager Advantage NZ

  • Aug 2012 - Dec 2013

  - Create and implement integrated marketing strategies using a diverse media mix for Advantage NZ: 2013 Petroleum Conference to drive delegate numbers, sponsorship and exhibition revenue - Manage the delivery of targeted and timely marketing campaigns (pre- and post- event) for delegates, Sponsors and Exhibitors within established financial parameters - Develop digital strategy for projects through email marketing, contras with industry websites, social media (where suitable) - Identify appropriate media partners to maximise event exposure on an international scale and widen the reach of the event marketing campaign - Coordinate the design and production process for all event-related marketing collateral (exhibitor/sponsor brochures, promotional postcards, delegate packs, handbooks etc) - Build data in response to detailed audience gap analysis to ensure project success and broaden campaign reach - Work directly with the assigned Communications Agency to ensure the delivery of an effective and timely communications plan - Ensure the websites are up-to-date at all times with the latest event information, sponsors, speakers and exhibitors present - Management of telesales resource in lead up to event (tailored script writing, data management etc) - Prospect and generate new targeted sponsorship and exhibitor leads through referrals and market research - Build, foster and maintain positive relationships with existing and potential senior-level sponsorship clients and exhibitors Show less



Informa Connect Middle East

• United Arab Emirates
• Events Services
• 100 - 200 Employee

• Marketing Manager - Conferences and Training Events Division

  • Feb 2011 - Jun 2012

  - Create and implement integrated marketing strategies for conferences and training events - Develop and continuously monitor the budget for multiple events - Complete detailed analysis of previous campaigns for new events to determine the most effective marketing channels - Identify appropriate media partners to maximise event exposure and widen the reach of the marketing campaign - Coordinate the design and production process for all marketing collateral (brochure, postcard, delegate pack etc) - Build data in response to gap analysis to ensure event success and broaden campaign reach - Provide KPI reports on a regular basis - Manage and coordinate with all external and internal suppliers including Print, Mailing House, Design Agencies, Research, Conference Production and Web Team Show less



UBM plc

• United Kingdom
• Events Services
• 200 - 300 Employee

• Marketing Executive – Property Week Events

  • Feb 2010 - Aug 2010

  - Manage, develop and implement the exhibitor and conference delegate campaign for the portfolios two flagship events - Close collaboration with the in-house Property Week magazine team to ensure heightened event coverage - Research and development of launch event branding for the Public Property Summit 2010 - Generation of event awareness through high-profile networking events – Drinks reception/breakfast briefings - Manage, develop and implement the exhibitor and conference delegate campaign for the portfolios two flagship events - Close collaboration with the in-house Property Week magazine team to ensure heightened event coverage - Research and development of launch event branding for the Public Property Summit 2010 - Generation of event awareness through high-profile networking events – Drinks reception/breakfast briefings



Ascential

• United Kingdom
• Information Services
• 700 & Above Employee

• Marketing Executive – Built Environment Exhibitions

  • Jun 2009 - Feb 2010

  - Visitor and Exhibitor pre- and post- show promotion via multiple media channels and contra advertising - Maintain and update exhibition websites on a daily basis - Organise road shows across the UK for the sales team for prospective exhibitors - Brief designers on exhibition marketing collateral including brochures, show previews and visitor tickets - Create exhibition press packs for distribution to relevant industry publications - Brand analysis, development and promotion for Emap’s new event BEST Show less



UBM plc

• United Kingdom
• Events Services
• 200 - 300 Employee

• Marketing Executive – International Conferences Division

  • Sep 2008 - Jun 2009

  - Manage up to 13 international campaigns at one time for the Food Ingredients and Pharmaceutical industry - Budget control – Managing the budget across multiple events - Develop and maintain relationships with niche industry contra partners for increased audience exposure - Full analysis of campaigns – examining the effectiveness of each element of the marketing mix - Development of umbrella brands for Fi (Food Ingredients) and CPhI (Pharma Ingredients)

• Marketing Graduate

  • Sep 2007 - Sep 2008

  Marketing experience across a number of industry-leading brands, magazines, exhibitions and conferences including: CPhI Worldwide, ICSE, Travel Trade Gazette, SearchMedica, International Confex, Event UK, Care Show, The Publican, Building and BD Magazine.