Senior Brand Manager

• Apr 2022 - Present

Senior Healthcare Marketing Manager - Brand and Product Management

• Jun 2020 - Apr 2022

-Coach a team of marketers in developing integrated marketing campaigns using analytics and consumer insights to increase engagement and generate over 50MM in annual sales.-Craft customer personas and journey maps utilized by the cross-functional organization to build out new product solutions, integrated campaigns, and content strategies.-Manage go-to-market strategies including product positioning, messaging, owned and paid media planning, and budgeting for over 15 healthcare professions attributed to 55% of annual sales. -Manage agencies that develop B2C and B2B integrated media campaigns.-Lead the creation of a new brand vision for the Healthcare ecosystem including the development of a new style guide, corporate and consumer facing communications, and new product marketing testing pipeline.

Integrated Brand Marketing Manager

• Jul 2017 - Jun 2020

-Develop global product and marketing strategies that incorporate consumer data and brand objectives into omnichannel marketing campaigns to generate over 375MM in annual sales.-Manage license product and marketing relationships including activations for top licensors like (Disney, Universal & Marvel) accounting for 40% of annual sales. -Collaborate with cross-functional team to additional intellectual property product launches with experiential retail activations and fully integrated marketing campaigns that drove 50% of revenue annually. -Lead development and marketing mix of in-store loyalty birthday program to drive trial by new consumer segments. -Manage agencies that develop advertising and content strategies for IP and birthday programs.-Strategize and implement branding and integrated marketing planning for Pay Your Age campaign designed to increase loyalty program acquisition and drive new Guest trials. Key Accomplishments:-Achieved 25% sales lift in total birthday sales through implementation of Count Your Candles program. -Pay Your Age in-store campaign was the second-largest sales day in company history and resulted in a 50% increase in loyalty program membership.-Led integrated marketing planning, content creation, and execution for new IP. Each IP launch captured 15% of total sales during the launch time frame.

Brand Activation Manager

• Dec 2014 - Jul 2017

Selected to lead brand rejuvenation projects during the transitional phase after a change in leadership. Update collateral across 350 global stores including all packaging and consumer/internal touchpoints, brand messaging, and target consumer. Cascade corporate vision among all-level employees to ensure unified awareness of new company goals. Key Accomplishments:-Achieved 10% sales lift in total annual sales through implementation of new store conception and execution.-Delivered cost savings of $500K per year through packaging redesign. Recognized for Project Management, Integrated Marketing, and Clarity of Communication in peer evaluation.-Championed wholesale product concept involving Costco test case, resulting in 97% sell rate during 2015 holiday season and program expansion opportunities.

National Marketing Manager- Retail and Product Marketing

• May 2012 - Jun 2015

Develop integrated annual marketing plans including strategy development and execution of product launches, in-store promotions, special events, and brand engagement for retail stores in United States and Canada-Partner with advertising, digital and direct marketing counterparts to develop integrated and cohesively messaged communication plans in support of national marketing campaigns-Act as the departmental integrator, responsible for working with cross functional teams (merchandising, visual merchandising, strategic planning, planning/distribution, finance, operations, IT, etc.) and outside agencies to build comprehensive, brand appropriate, business plans to achieve company financial objectives-Manage marketing budgets and support team-Study US and Canadian consumer and retail trends to enhance store experience and strengthen brand engagement with consumers

UK Marketing Manager-Retail, Brand and Product Management

• Jun 2010 - May 2012

Develop integrated annual marketing and advertising plans including strategy development and execution of product launches, in-store promotions, special events, brand engagement and advertising campaigns for retail stores in United Kingdom and Ireland.-Partner with advertising, digital and direct marketing counterparts to develop integrated and cohesively messaged communication plans in support of national marketing campaigns-Act as the departmental integrator, responsible for working with cross functional teams (merchandising, visual merchandising, strategic planning, planning/distribution, finance, operations, IT, etc.) and outside agencies to build comprehensive, brand appropriate, business plans to achieve company financial objectives-Manage marketing and advertising budgets and local marketing coordinator located in UK headquarters- Study European consumer and retail trends to enhance store experience and strengthen brand engagement with consumers

Promotional Marketing

• Aug 2007 - May 2010

-Oversee the development and implementation of all national sweepstakes and contests for stores in US, Canada, United Kingdom and Ireland-Oversee 3 promotional agencies who administered sweepstakes and contests- Fulfilled prizing for winners, involving coordination of 20-30 trips along with celebrity events in key markets (Los Angeles, New York, Atlanta, and St. Louis)- Represented Build-A-Bear Workshop at key promotional and philanthropic events - Planned and executed events, promotions and outreach for flagship, specialty and tourism locations- Supported North America stores with localized outreach efforts - Managed relationship with key mall management properties (Simon, GGP, CBL, etc.) to secure signage and other outreach opportunities for stores

Brand & Party Marketing

• Jan 2007 - Aug 2007

-Assisted with the implementation of events, promotions, and advertising for the brand friends 2B made and the Build-A-Party program - Planned and coordinated in stores events for friends 2B made and Build-A-Party initiatives- Developed all store communications for friends 2B made and Build-A-Party initiatives - Managed all offers and advertising response tracking for friends 2B made and Build-A-Party initiatives

Marketing Support

• Jul 2006 - Dec 2006

-Assisted grand opening team with local mall marketing outreach and coordination of marketing materials for grand opening celebrations-Issued monthly marketing event instructions for store team-Partnered with corporate sales to ensure corporate orders were fulfilled, shipped and billed within 30 days

Marketing Intern

• May 2005 - May 2006

-Completed Management Trainee Program-Assisted customers with rental needs -Worked with branch manager to create rental incentives programs for local college students on weekends-Coordinated appreciation events for local business partners -Completed Management Trainee Program-Assisted customers with rental needs -Worked with branch manager to create rental incentives programs for local college students on weekends-Coordinated appreciation events for local business partners

Marketing Intern

• May 2002 - Aug 2004

-Supplied program ideas and worked on the implementation of a kids club for young Save-A-Lot shoppers-Assisted creative team with development of point of sale materials using Quark design program-Assisted with the execution of an in store sampling test for new store openings-Organized day care donation requests for new store openings-Helped launch a new system for receiving customer service complaints, and resolved complaints from displeased customers via phone and email -Supplied program ideas and worked on the implementation of a kids club for young Save-A-Lot shoppers-Assisted creative team with development of point of sale materials using Quark design program-Assisted with the execution of an in store sampling test for new store openings-Organized day care donation requests for new store openings-Helped launch a new system for receiving customer service complaints, and resolved complaints from displeased customers via phone and email