Experience

Caspian Media Ltd

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Events Director

  • 2014 - Present

  As Events Director at Caspian Media, I have P&L responsibility for the company’s portfolio of conferences, seminars and Awards in the private equity, business/entrepreneurship and diversity space. Sitting on Caspian’s Commercial Board , I succeeded in turning around underperforming events brands, while growing others significantly. I also launched a number of profitable new events programmes that have become integral to Caspian’s overall growth strategy.Key responsibilities and achievements• P&L responsibility for Caspian’s event portfolio• Managed sponsorship sales, delegate sales, marketing and events logistics teams.• Researched and created all conference agendas • Oversaw all marketing activity including producing all marketing copy.• Created all sponsorship propositions and materials and sold high-value sponsorship packages • Launched the FD Surgery programme which now consists of three events across the UK• Transformed the Growing Business Awards into a year-round programme of events and content, whilst tripling table sales• Increased profitability of the Private Equity Awards significantly• Co-created the Real Deals’ Mid-Market event series whilst Editor of Real Deals and continued to grow these events as Events Director. The flagship event attracts over 300 delegates including over 90% of UK mid-market private equity firms.• Directed the First Women Awards and Summit programme Show less

• Group Editor - Real Business and Real Deals

  • 2012 - 2014

  Real Business was launched in 1997 as the UK's first magazine for entrepreneurs. Already the Editor of private equity title Real Deals, in 2012 my responsibilities were expanded to include the digital transformation of Real Business. Real Business has since made its transition from an extremely well-respected, print-first publication with a circulation of 40,000 to the most-read web-site for SMES with 238,000 unique monthly visitors. Key responsibilities and achievements• Continued to produce a fortnightly subscription magazine, daily digital content and related events for private equity title Real Deals, whilst also taking on responsibility for the digital migration of Real Business.• Recruited and trained a new digitally-led editorial team for Real Business.• Devised a digitally-led editorial strategy with a view to maximising audience figures (Grew to 192,000 under my tenure) for traffic-led advertising whilst maintaining editorial quality.• Created content campaigns for direct advertisers / sponsors to compliment agency-led display advertising, including technical guides and roundtables. Show less



Real Deals

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Editor - Real Deals, Caspian Media

  • 2008 - 2012

  Real Deals is a print and digital publication for the European private equity industry with a fortnightly magazine and daily email newsletter. As Editor, I led a team of four journalists in creating exceptional content worthy of a £1,300 subscription price. With a focus on long-form investigative journalism, as well as breaking news, we won numerous awards and our subscription revenue has grown without interruption. I launched a data product, Real Deals Intelligence, and co-created a conference programme from scratch. I took pride in being a highly commercial editor and worked closely with my publisher, providing the creative ideas required to secure major advertising and sponsorship contracts.Key responsibilities and achievements• Produced a fortnightly magazine of the quality required to grow our high-value subscription base.• Created editorial landmarks that supported our advertising strategy• Planned and executed all editorial for the magazine and website• Wrote editorials, features, news and diary pieces, whilst also chairing and collating numerous commercial roundtables• Managed inhouse and freelance journalists and designers, while also working closely with sales.• Significantly enhanced the online offering, including launching a data product, Real Deals Intelligence, to support our subscription price• Launched two conferences including Mid-Market which has run for the past seven years, attracting over 90% of the UK mid-market private equity industry• Played an active role in the commercial development of the brand, taking part in sales meetings and creating bespoke editorial and event packages for clients• Developed and chaired a series of “Editor’s Dinners” that were highly profitable and attended by the most senior figures in the industry Show less

• Deputy Editor - Real Deals, Caspian Media

  • 2006 - 2008

• News Editor - Real Deals, Caspian Media

  • 2004 - 2006



AltAssets Private Equity News

• United Kingdom
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Editor, Altassets

  • 2002 - 2004



Lafferty Group

• United Kingdom
• Financial Services
• 1 - 100 Employee

• Reporter - Private Banker International, Lafferty Group

  • 2000 - 2002