Experience

JAW Design & Advertising

• Advertising Services
• 1 - 100 Employee

• Brand Lead

  • Sep 2022 - Present



Publicis Groupe

• France
• Advertising Services
• 700 & Above Employee

• Creative Brand Manager

  • May 2017 - Present

  Clients: Sasol | Cadbury Clients: Sasol | Cadbury



Uprise Markets

• Johannesburg Area, South Africa

• Brand Developer / Manager

  • Jul 2015 - May 2017

  Brand Development & Management • Develop a niche South African forex brand from it's inception. This included developing a highly conceptual brand identity, guidelines, tone of voice and strategy – values, value proposition, vision etc) • Work closely with retail design agencies and interior architects to develop and build concept retail stores, the first of their kind globally. • Develop and implement an internal brand protection manual along with processes, SOPs, uniforms and policies for both head office and retail stores. • Develop buyer personas for the brands’ ideal target market; • Develop and implement a sensory brand experience, in line with our marketing strategy; • Develop employee brand onboarding; • Develop the brand experience across all touchpoints (head office & retail); • Develop customer service training for call centres; • Develop and implement referral and reward programs; • Develop templates for and perform brand audits; • Analysing brand and business strategy; • Working closely with teams, including product developers, researchers and creative agencies; • Driving and coordinating interdepartmental communication to ensure the effective execution of brand/product plans; • Creating brand plans and strategies; • Sourcing suppliers; • Creating an enduring brand message that results in increased sales, brand loyalty and improving market share; • Maximizing the profit potential of the brand by identifying collaborative or brand expansion opportunities; • Championing the brand internally to ensure company-wide buy-in and understanding; • Working closely with all company divisions to ensure commercial goals of the brand are met; • Developing and sustaining strong working relationships with all stakeholders; • Developing high quality and effective marketing materials that align correctly with the overall brand strategy; • Managing external agencies and ensuring marketing budgets are met. Show less



DDB South Africa

• Johannesburg Area, South Africa

• Art Director

  • Aug 2014 - Jul 2015

  Clients: Mc Donald's | Lamisil | Converse | Telkom | Honda | Emirates | Huawei | SABC Clients: Mc Donald's | Lamisil | Converse | Telkom | Honda | Emirates | Huawei | SABC



Saatchi & Saatchi South Africa

• Johannesburg Area, South Africa

• Art Director

  • Aug 2012 - Aug 2014

  Clients: Pampers | Eskom | Olay | Ariel | Halls & Stimorol | BRM | Haagen-Dazs Clients: Pampers | Eskom | Olay | Ariel | Halls & Stimorol | BRM | Haagen-Dazs



Young & Rubicam

• United States
• Advertising Services
• 700 & Above Employee

• Junior Art Director

  • Nov 2010 - Dec 2011

  Clients: Danone | Virgin Atlantic | Colgate | Pick n' Pay | LG Clients: Danone | Virgin Atlantic | Colgate | Pick n' Pay | LG