Experience

EMCEE

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Social Media Manager

  • Mar 2022 - Present

  Leads strategy, development, and execution of all content across Instagram & TikTok in order to expand brand awareness, increase followers and drive growth and engagement resulting in a 116% increase in IG followers, 196k Instagram accounts reached, and 1.5k followers on TikTok within a year . Led strategy redevelopment after platform rebrand by creating fashion and beauty based content franchises, increasing IG impressions by 26.4% and IG profile visits by 108% within 3 months Leads strategy, development, and execution of all content across Instagram & TikTok in order to expand brand awareness, increase followers and drive growth and engagement resulting in a 116% increase in IG followers, 196k Instagram accounts reached, and 1.5k followers on TikTok within a year . Led strategy redevelopment after platform rebrand by creating fashion and beauty based content franchises, increasing IG impressions by 26.4% and IG profile visits by 108% within 3 months



Friend of a Friend Studio

• United States
• Graphic Design
• 1 - 100 Employee

• Social Media Marketing Manager

  • Jan 2020 - Present

  Manages day-to-day content, live content capture, and branding for Friend of a Friend’s Instagram and TikTok to improve brand perception and increase brand awareness, resulting in our most popular TikTok reaching 37.5k views and a 100% increase in our average IG Reel view count . Supports on-the-ground retail efforts at Canal Street Market maintaining visual appeal, customer engagement and merchandise promotion . Plans promotions to encourage customer turnout, spearheading discount offerings to those who supported Chinatown establishments during Covid and black-owned businesses during BHM), donating a percentage of our profits to the Third Wave Fund during Pride Month, and structuring raffles Show less



Your Rich BFF

• New York, New York, United States

• Social Media Manager

  • Nov 2021 - Mar 2022

  Created custom assets for YourRichBFF’s Instagram account, increasing followers by 92% within 4 months, and maintaining an engagement rate of 2.5% (average for 100k to 1M followers is 2.05%) . Managed YourRichBFF’s Twitter account, increasing followers by 85% within 4 months, and maintaining an engagement rate of 4.5% (High engagement for ~1K followers is 0.09% to 0.33%) Created custom assets for YourRichBFF’s Instagram account, increasing followers by 92% within 4 months, and maintaining an engagement rate of 2.5% (average for 100k to 1M followers is 2.05%) . Managed YourRichBFF’s Twitter account, increasing followers by 85% within 4 months, and maintaining an engagement rate of 4.5% (High engagement for ~1K followers is 0.09% to 0.33%)



SoftwarePundit

• United States
• Technology, Information and Internet

• Content Strategist

  • Jul 2020 - Mar 2022

  Managed custom content and asset creation for SoftwarePundit on Twitter and YouTube, increasing Tweet impressions by 1500% and Twitter profile visits by 2000 within a year . Wrote in-depth reviews and analyses of software products related to SEO, social media, electronic signature, course creation, CRM, and website builder garnering over 2 million impressions on Google . Conducted keyword research using Ahrefs and SEMrush and analyzed SEO trends and page performances through Google Analytics and Google Search Console Show less



WarnerMedia

• United States
• Entertainment Providers
• 700 & Above Employee

• Entertainment Intern at truTV

  • Sep 2019 - Dec 2019

  Presented a marketing plan to executive teams featuring activations for “Tacoma FD” and an in-development series with Conan O’Brien, NBA on TNT, Buzzfeed, Refinery29 and Buzzfeed . Planned event activation for the Impractical Jokers’ movie (private screening and after-party) . Organized and presented improvements for the truTV Impractical Jokers, Wheel of Doom and truTV applications to executive teams Presented a marketing plan to executive teams featuring activations for “Tacoma FD” and an in-development series with Conan O’Brien, NBA on TNT, Buzzfeed, Refinery29 and Buzzfeed . Planned event activation for the Impractical Jokers’ movie (private screening and after-party) . Organized and presented improvements for the truTV Impractical Jokers, Wheel of Doom and truTV applications to executive teams



Comedy Central

• United States
• Entertainment Providers
• 200 - 300 Employee

• Digital Series Strategy Intern

  • Jun 2019 - Aug 2019

  Created custom GIFs, macros and mini-clips for Comedy Central's Alternatino . Researched show content (Key and Peele) to post on Comedy Central's social media accounts (Instagram, Twitter, Facebook) . Assisted in the organization of social media post analytics for all shows, sub shows, and original content Created custom GIFs, macros and mini-clips for Comedy Central's Alternatino . Researched show content (Key and Peele) to post on Comedy Central's social media accounts (Instagram, Twitter, Facebook) . Assisted in the organization of social media post analytics for all shows, sub shows, and original content



Turner (Turner Broadcasting System, Inc)

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Entertainment Intern at truTV

  • Jan 2019 - Apr 2019

  Created custom Twitter responses for truTV's NCAA campaign . Created custom GIFs for Tacoma FD's Instagram and Twitter pages . Researched comments for Adam Ruins Everything promotional video for new season Created custom Twitter responses for truTV's NCAA campaign . Created custom GIFs for Tacoma FD's Instagram and Twitter pages . Researched comments for Adam Ruins Everything promotional video for new season



Turner (Turner Broadcasting System, Inc)

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Ad Sales Data and Operations Intern

  • Jun 2018 - Aug 2018

  Created FAQ system in Salesforce for employees to inquire about Turner’s operations . Created Knowledge Base in Confluence with access to functional documents of Turner’s operations . Researched and presented a marketing project proposing Planet Fitness as a potential client leveraging Turner’s properties such as Great Big Story, Cartoon Network, NBA on TNT, and truTV Created FAQ system in Salesforce for employees to inquire about Turner’s operations . Created Knowledge Base in Confluence with access to functional documents of Turner’s operations . Researched and presented a marketing project proposing Planet Fitness as a potential client leveraging Turner’s properties such as Great Big Story, Cartoon Network, NBA on TNT, and truTV



Crazy Jewish Mom

• Brooklyn, New York

• Digital Branding Intern

  • Jan 2018 - Jun 2018

  Created and posted content for the popular Instagram accounts crazyhungrymom/yourcrazyfamily (combined follower count of 196,300 followers) . Wrote food- and women-focused blog posts for the Crazy Jewish Mom website Created and posted content for the popular Instagram accounts crazyhungrymom/yourcrazyfamily (combined follower count of 196,300 followers) . Wrote food- and women-focused blog posts for the Crazy Jewish Mom website



The Black Sheep

• United States
• Advertising Services
• 1 - 100 Employee

• Social Media Manager

  • Jul 2017 - Jun 2018

  Created NYU and college focused digital content for Instagram, Twitter, and Facebook . Led social media team and handled weekly account analytics Created NYU and college focused digital content for Instagram, Twitter, and Facebook . Led social media team and handled weekly account analytics



Newswire

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Social Media Marketing Intern

  • Jul 2017 - Dec 2017

  Recruited influencers and brands on Instagram and Twitter for Newswire’s internal database . Assisted in event marketing through venue scouting, décor and hiring entertainment . Wrote blog posts about influencer marketing for the Newswire website Recruited influencers and brands on Instagram and Twitter for Newswire’s internal database . Assisted in event marketing through venue scouting, décor and hiring entertainment . Wrote blog posts about influencer marketing for the Newswire website



Maximum Impact

• New York, New York

• Graphic Design Intern

  • Jul 2015 - Jun 2016

  Designed custom “showcase” window displays, racks, mass displays and print advertisements for clients such as Bacardi, Absolut Vodka and Hennessey . Created "mockups" for design evaluation and to test the functionality of designs in real-world locations Designed custom “showcase” window displays, racks, mass displays and print advertisements for clients such as Bacardi, Absolut Vodka and Hennessey . Created "mockups" for design evaluation and to test the functionality of designs in real-world locations