Marketing Manager

• Sep 2021 - Present

- Managing and delivering the marketing plan to raise the agency’s profile- Attracting and engaging prospective clients- Devising and delivering the content marketing plan- Website management including content updates and ongoing analysis and reporting - Managing social media channels- Planning and executing email marketing activity - Managing PR in line with the agency growth strategy- Supporting the growth team and client teams with the development of insights, tools, collateral and proposals to harness organic and new growth opportunities- Project management- Monitoring and reporting on competitor activity

Marketing Manager - Retail

• Jan 2018 - Sep 2021

Macfarlane Packaging is a leading distributor of packaging in the UK. In January 2018, I assumed the responsibility for Retail Marketing within Macfarlane Group. This involves the management of the Retail Marketing strategy for Macfarlane Packaging.Alongside this I was also responsible for managing the Digital Marketing Strategy for the Group.

Group Digital Marketing & Communications Manager

• Oct 2014 - Dec 2017

Marketing Coordinator

• Sep 2012 - Sep 2014

Marketing and Events Co-ordinator

• Jun 2011 - Jul 2012

Event Management: This has involved various tasks including; liaising with potential corporate clients, organising and attending events.Strategic Marketing: I was heavily involved in developing the marketing strategy involving the creation of the brand, online marketing, liaising with the PR agencies, the development of brochures, promotional material and newsletters and managing the marketing budget.Customer Relationship Management: My role also involved developing a strategy in order to maintain relationships with the clients to ensure that they were satisfied with their experiences from the initial contact right through to the post event evaluation.