Experience

ILOW

• United Kingdom
• Events Services
• 1 - 100 Employee

• Head of Brand Partnerships

  • Jan 2021 - Present

  Rock Oyster Festival The Great Bath Feast St Ives Food Festival Rock Oyster Festival The Great Bath Feast St Ives Food Festival



Purdy & Figg

• United Kingdom
• Wellness and Fitness Services
• 1 - 100 Employee

• Business Development Consultant

  • Jun 2020 - Nov 2020

  Built the B2B growth strategy with a focus on luxury hotels, restaurants and retail stores Built the B2B growth strategy with a focus on luxury hotels, restaurants and retail stores



Montgomery Group

• United Kingdom
• Events Services
• 100 - 200 Employee

• Head Of Business Development

  • Jul 2019 - May 2020

  Commercial role focussed on launching events globally in the travel and hospitality sector. My role focussed on growth strategies and training the commercial team to meet and exceed our targets. I launched the first international Independent Hotel Show event in Amsterdam (2019) Exceeding gross profit by 296%. In 2020, I led my team to increase total revenue by 60% YoY, increasing gross profit by 350% YoY and sponsorship sales by 75% YoY.> I led the UK and European sales teams to achieve €480k revenue in 2019 increasing to €1mil + in 2020. Alongside my role driving the commercial success of the event in Amsterdam, I worked autonomously on the US market expansion up until COVID-19.> I have a clear understanding of data analysis, evaluation and response required to increase sales conversion rates with a data led approach.I am hyper-focused on uncovering and understanding the needs of communities, in this case building and connecting hoteliers, suppliers, ambassadors, sponsors and partners from scratch within 8 months.I am skilled in designing strategic and high value sponsorship opportunities with world renown brands. Show less

• Commercial Manager

  • Jun 2018 - Jul 2019

  > Focused on strategic prospecting, negotiating & closing B2B partnerships with brands across the hotel supply chain with a focus on new hotel technologies.



Urb-it

• Sweden
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Business Development Manager

  • Jul 2017 - Jul 2018

  Urb-it is a logistics, supply chain start-up in the retail sector. > My role focused on prospecting, negotiating & closing B2B partnerships with luxury brands. > Presenting complex sales pitches, to multiple stakeholders and varied sets of client teams. > Defining and piloting growth strategy for market entry pivot from B2C marketplace app to B2B tech-driven delivery system. > Onboarding and developing all commercial staff through education, training, mentoring and personal development. > Designed CRM system & sales pipeline to reflect KPI’s working with Agile. Show less



Montgomery Group

• United Kingdom
• Events Services
• 100 - 200 Employee

• Senior Commercial Executive

  • Nov 2016 - Jul 2017

  > My role was to sell sponsorship and partnership opportunities to meet £1.5 million target. > Data driven analysis, driving results driven sales processes to achieve sales targets. > Strategically prospected, negotiated & on-boarded clients across supplier categories. > Engaged and account managed high value sponsorship clients. > Responsible for revenue reporting – exceeded all targets consistently. > Personally generated £800k+ per year. > My role was to sell sponsorship and partnership opportunities to meet £1.5 million target. > Data driven analysis, driving results driven sales processes to achieve sales targets. > Strategically prospected, negotiated & on-boarded clients across supplier categories. > Engaged and account managed high value sponsorship clients. > Responsible for revenue reporting – exceeded all targets consistently. > Personally generated £800k+ per year.



SME London Ltd

• United Kingdom
• Events Services
• 1 - 100 Employee

• Commercial Executive

  • Sep 2015 - Jul 2017

  > My role was to sell sponsorship and partnership opportunities to meet £1.5 million target. > Together with main responsibility I worked in a sales role across numerous hospitality trade & consumer events in sales teams including: The PUB Show, Foodpreuner Forum, BBC Countryfile Live, The Fashion Awards, HRC & IFE > My role was to sell sponsorship and partnership opportunities to meet £1.5 million target. > Together with main responsibility I worked in a sales role across numerous hospitality trade & consumer events in sales teams including: The PUB Show, Foodpreuner Forum, BBC Countryfile Live, The Fashion Awards, HRC & IFE



B7 brand strategy

• United Kingdom
• Market Research
• 1 - 100 Employee

• Art Director

  • Apr 2014 - Sep 2015

  > Designed bespoke pitch decks for all client presentations and supported all new business pitches.> Wrote copy for highly focused advertising projects for brands exploring consumer reactions to ideas & benefits using a technique to take consumers on a journey to explore where a brand or innovation could go.> I completed projects for Dove, Red Bull, Comfort, Campina, Hovis, Skip / Persil, Phillips, Lynx / Axe, Rexona, Arla, Flora & Knorr.> Designed visual content across all campaigns conveying emotional messages using visual design. This along with words helped answer pivotal strategic questions around the positioning & communications. Show less

• Account Manager

  • Apr 2012 - Apr 2014

  > My role was to research and identify brands to pitch to and manage the accounts we won.