Experience

Signature Foods

• Netherlands
• Manufacturing
• 1 - 100 Employee

• General Manager Mealsolutions (Westland, Johma) & Digital Group

  • Jul 2023 - Present

  At Signature Foods, a market leader in salads and tapas, I am part of the Executive leadership team responsible for meal solutions (brands Westland, Johma and Private label P&L) With a focus on setting a visionairy strategy, I oversee with a team of 70 the entire lifecycle and production of new product development, from concept to marketing and sales. Additionally, I will lead the digital strategy and initiatives across brands with a cross functional team of sales and marketing.



SER Topvrouwen

• Netherlands
• Human Resources Services
• 100 - 200 Employee

• Member of SER TopVrouwen

  • Apr 2023 - Present

  Nederland



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Director Customer Business Development & Dcom

  • Jul 2022 - Jul 2023

  Hamburg, Germany On top of my local German role I spearheaded a European customer, driving efficiency and customer insights across Europe. I successfully developed a D.com setup enabling cross-border European sales and establishing a faster route-to-market (RTM) for new brand launches.

• Director of E-commerce Germany

  • Apr 2020 - Jul 2022

  Hamburg, Germany Responsible for driving E-Commerce and digital media strategy and P&L in Germany, collaborating with my team. (All categories Nutrition, Personcal care, HomeCare, Ice-cream) - Key member of the Commercial leadership team, reporting to the country head/CEO. - Proactively negotiate and secure customer deals. - Optimize online assortment (All categories) and drive demand generation across various channels, including Pure players, Omni-channel, B2B, and new models such as Amazon, Rewe… Show more Responsible for driving E-Commerce and digital media strategy and P&L in Germany, collaborating with my team. (All categories Nutrition, Personcal care, HomeCare, Ice-cream) - Key member of the Commercial leadership team, reporting to the country head/CEO. - Proactively negotiate and secure customer deals. - Optimize online assortment (All categories) and drive demand generation across various channels, including Pure players, Omni-channel, B2B, and new models such as Amazon, Rewe, DM, Douglas, Flink, etc. - Successfully established a profitable Direct-to-Consumer (DTC) route-to-market (RTM) utilizing 3PL and DTC channels.



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Global head On-demand delivery & quick commerce (founder of this e-model)

  • Jan 2018 - Dec 2019

  worldwide Promoted and Founder of dark stores of B&J icecream across Quick commerce and food players. Scaling to a global launch with top partners (UberEats, JET, Deliveroo, GoJek, Getir, Delivery Hero, etc). Built and pitched for a central team, managed budgets, closed global contracts, and formed agile execution teams across 20 markets. Scaled to 100+ cities with Unilever products.

• Senior European Manager New Business Models & DTC

  • Dec 2015 - Dec 2017

  Rotterdam Area, Netherlands Responsible for the end-to-end strategy & launch of new business models and direct-to-consumer opportunities across Europe. (cross categories & including P&L ownership). Responsible for setting up this new regional team of 4 where we design, create and deploy a funnel of /ideas/consumer propositions. We test product market fit of ideas and brands. We launch brands digital first with improved speed-to-market across Europe. I Launched Neutral sensitive skin platform in the UK digital first… Show more Responsible for the end-to-end strategy & launch of new business models and direct-to-consumer opportunities across Europe. (cross categories & including P&L ownership). Responsible for setting up this new regional team of 4 where we design, create and deploy a funnel of /ideas/consumer propositions. We test product market fit of ideas and brands. We launch brands digital first with improved speed-to-market across Europe. I Launched Neutral sensitive skin platform in the UK digital first and retail after



TUI

• Germany
• Travel Arrangements
• 700 & Above Employee

• Global Mobile strategy manager

  • Jan 2015 - Dec 2015

  London, United Kingdom Responsible for the launch, marketing and engagement strategy of a travel App across European markets. Successfully Launched a New travel App in the Benelux with a SCRUM team in London. In this App you can book, explore & engage with your holiday during the year.

• European E-commerce manager

  • Sep 2012 - Dec 2014

  London en omgeving, Verenigd Koninkrijk I had group-wide responsibility for the assessment, definition and delivery of our online strategy across 11 source markets (UK, Netherlands, Belgium, Poland, Switzerland, Austria, Denmark, Norway, Sweden, Germany and France). I managed 8 country leads in the following expertise: SEO, SEM, UX, social media, content, conversion optimization, mobile and analytics. I launched a social community plan, which resulted in a winning an award for best social company in the travel sector.

• International graduate leadership programme

  • Apr 2011 - Sep 2012

  Worldwide International Management program within TUI Travel's various businesses units across the world. I managed 6 different projects where I directly reported to senior managers and CEO’s of the companies. • TUI Deutschland, Hannover, Germany Strategy & Product development • LateRooms, Manchester, UK Mergers & Acquisition • TUI Netherlands, Rijswijk, The Netherlands Channel management • TUI Nordic/Finnmatkat, Helsinki, Finland Online marketing • Destination services… Show more International Management program within TUI Travel's various businesses units across the world. I managed 6 different projects where I directly reported to senior managers and CEO’s of the companies. • TUI Deutschland, Hannover, Germany Strategy & Product development • LateRooms, Manchester, UK Mergers & Acquisition • TUI Netherlands, Rijswijk, The Netherlands Channel management • TUI Nordic/Finnmatkat, Helsinki, Finland Online marketing • Destination services, Costa del Sol, Spain • Quark Expeditions, Toronto, Canada Merchandising & account management



Google

• United States
• Software Development
• 700 & Above Employee

• Google: Online marketing qualification (Squared)

  • May 2013 - Jun 2013

  London, United Kingdom A digital marketing course developed by Google in collaboration with marketing expert around the industry. I spent 6 weeks full-time with Google and worked together with 26 candidates from different industries on online marketing, innovation, technology and future leadership in the digital space.



Mexx

• Netherlands
• Apparel & Fashion
• 300 - 400 Employee

• Merchandise planning

  • Sep 2010 - Mar 2011

  ◦ Analyzing stock, sales and promotional activity on weekly bases – in collaboration with planning and buying team ensuring optimal stock level and promotional activity.



FrieslandCampina

• Netherlands
• Food and Beverage Manufacturing
• 700 & Above Employee

• Marketing Internship

  • Jun 2009 - Dec 2009

  Utrecht Area, Netherlands Supported the launch of a CRM loyalty program called: ‘Optimel Eurosparen’, which is still active today



Erasmus University Rotterdam

• Netherlands
• Higher Education
• 700 & Above Employee

• Consulting IBS

  • Oct 2006 - Sep 2007

  Netherlands & Mexico International Business Study is a project of STAR, Study Association of RSM Erasmus University. IBS offers companies and non-profit organizations tailor-made contract research in an emerging market country. I Conducted desk research and two months field research in Mexico for a Dutch Software company to investigate a possible partnership in the Mexican software market.