Digital Marketing Specialist - Remote

• Jun 2020 - Present

Senior Integrated Media Manager

• Sep 2016 - May 2020

• Strategise plans for in-development campaigns, including best fit platforms and target audiences. This includes initial research using tools such as Roy Morgan - Asteroid and Live Audiences (Helix Persona), IBIS World, SEM Rush, ABS data and clients own database using postcode data. • Develop fully integrated media schedules by combining audience research, client objectives, time frame and available media opportunities across all channels, including media justification. • Negotiate competitive deals with media owners ensuring client achieves maximum impact in market at competitive CPC / CPM, OTH and OTS. • Amplify business messages with expert communication and media strategies across all platforms, including client owned social media channels such as Facebook, Instagram, LinkedIn and YouTube. • Assist with creative development by working closely with production / studios’, ensuring copy and design match format and channel to deliver high impact campaigns, engaging target audience in order to maximise sales / enquiries. • Manage creative process by delivering creative media schedules including spec, technicalities (file size, and broadcast information for audio / video elements) and deadlines in order to streamline client / creative / media owner interaction, and leave no room for error / miscommunication. • Implement and manage paid digital media buys, across programmatic, Google Ads, native and social media - monitoring and optimising in real-time to maintain progress, achieve target and manage client expectations. • Evaluate advertising strategies with well-structured A/B testing to measure different conditions. • Deliver on time weekly / monthly reporting including Google Analytics data for online sales and web analysis, both in and out of campaign period for comparisons and forecasting. • Specialist industries: Private Education, Tourism, Local Government and Real Estate industries.

Media Account Manager

• Mar 2011 - Oct 2014

• Broad knowledge of multi-platform media opportunities, including: Radio, National & Regional press, Outdoor, TV, Cinema, Inserts & Digital • Versatile, capable and confident Sales & Marketing professional • Conscientious, hardworking and very approachable – a good team player • Excellent interpersonal, communication and influencing skills with the drive and determination to “get things done!” • Strong negotiator, with a high closing ratio • Results orientated and profit focused • The ability to think on my feet, developing practical solutions to meet all business challenges • Dependable and reliable • Enthusiastic Self StarterKey Responsibilities include: • High level of client service and account management• Take accurate media briefs and ensure timely response• Plan, buy and monitor advertising campaigns – over all media platforms• Build relationships with media owners• Negotiate media rates• Put together post campaign analysis• Produce business updates and present to clients• Competitor monitoring – conduct advertising and spend reports.• Prioritise workload and adhere to many strict deadlines• Comprehensive knowledge of media tools such as – TGI, Mediatel, NRS, NMR etc• Keeping up to date with industry developments and new media opportunities• Involvement in pitching for new business and identifying organic growth through existing clients

Account Manager

• Feb 2008 - Mar 2011

Responsibilities; • Cold calling companies to generate new business• Developing professional relationships with customers by helping them achieve their business objectives through radio advertising• To manage and maintain a client list• To seek opportunities for new and innovative customer and revenue solutions with both the existing and new client base• Brainstorming new concepts and ideas with all contributing departments to achieve dynamic and winning solutions• Manage my own revenue against preset targets and budgets

Field Sales Executive

• Sep 2004 - Feb 2008

Responsibilities – Entertainments Field Sales Executive • Responsible for all advertising in ‘What’s on Guide’; a weekly supplement inserted into Fridays paper• Working closely with production and editorial to manage my space effectively• Cold Calling for new business• Maintaining and growing my existing customers• Working closely with other commercial teams, closing my clients on their behalves for certain features• Ensure the supplement is proof read before print Responsibilities – Entertainments Field Sales Executive • Responsible for all advertising in ‘What’s on Guide’; a weekly supplement inserted into Fridays paper• Working closely with production and editorial to manage my space effectively• Cold Calling for new business• Maintaining and growing my existing customers• Working closely with other commercial teams, closing my clients on their behalves for certain features• Ensure the supplement is proof read before print