Experience

Girls on the Run International

• United States
• Non-profit Organizations
• 100 - 200 Employee

• Coach

  • Sep 2019 - Present

  New Jersey, North



Lord + Taylor

• Retail
• 700 & Above Employee

• SVP Marketing

  • Aug 2016 - Apr 2019

  Greater New York City Area Lead the marketing organization for Lord + Taylor, a division of HBC. Lead marketing planning, execution and brand strategy to drive traffic, engagement and profitable sales growth.



Toys"R"Us

• United States
• Retail
• 700 & Above Employee

• Vice President Integrated Marketing

  • Nov 2012 - Jul 2016

  Wayne, New Jersey Lead the strategic marketing for Toys “R” Us and Babies “R” Us. Direct CRM and loyalty. Lead marketing planning and execution across digital and traditional channels. Direct media teams across paid, owned and earned media. Plan and execute all promotional messaging. Integrate planning of all communication channels to maximize consumer impact and drive profitable sales growth. Implemented CRM segmentation, life cycle management, personalized messaging, analytics and insight best… Show more Lead the strategic marketing for Toys “R” Us and Babies “R” Us. Direct CRM and loyalty. Lead marketing planning and execution across digital and traditional channels. Direct media teams across paid, owned and earned media. Plan and execute all promotional messaging. Integrate planning of all communication channels to maximize consumer impact and drive profitable sales growth. Implemented CRM segmentation, life cycle management, personalized messaging, analytics and insight best practices. Re-platformed CRM database and launched CRM vision and strategy. Lead marketing investment strategy, ROI measurement and budget planning. Drove customer retention through revived private label credit card focus and relaunched loyalty program and value proposition. Show less



Hudson's Bay Company

• United States
• Retail
• 700 & Above Employee

• Senior Vice President Marketing

  • May 2012 - Nov 2012

  Lead core marketing for North American Department stores Lord & Taylor - USA and The Bay – Canada. Integrate and coordinate marketing teams across both chains. Streamline operations reducing expense. Fast track implementation of best practices of both retails across chains.



Lord + Taylor

• Retail
• 700 & Above Employee

• Senior Vice President Marketing (acting CMO)

  • Mar 2010 - May 2012

  Lead marketing and branding for multichannel specialty department store. Deliver profitable growth through strategic leadership and driving change. Responsibilities: Marketing, CRM, Loyalty, Credit, Analytics, Insights, Social, Mobile, Media, Integrated Marketing, Creative, Project Management, Pre Media, Public Relations, Special Events

• Vice President, Advertising Director

  • Apr 2003 - Mar 2010

  Direct the marketing planning, media, direct, creative service, production, CRM and P&L. Selected Accomplishments: Launched lordandtaylor.com commerce site. Led vendor selection and implementation of CRM database migration from legacy system. Led rebranding of Lord & Taylor in 2007.

• Divisional Vice President, Advertising Director

  • 2000 - 2004

• Divisional Vice President

  • Feb 2000 - Apr 2003

• Director, Advertising Media

  • Oct 1997 - Feb 2000

• Manager Store Information Systems

  • Feb 1994 - Oct 1997

  Implemented automated timekeeping and scheduling system for stores. Developed database programs for payroll and staffing functions to automate processes.

• Regional Sales Staffing Coordinator

  • Sep 1993 - Feb 1994

• Internal Consultant

  • Mar 1993 - Sep 1993