Social Media Executive

• Sep 2023 - Present

Digital Marketing Manager

• Jan 2022 - Sep 2023

• Planning and Strategising for the direction of the business for achieving all short and long-term goals • Liaising with the Manager, Accountant and Education Room Leaders to ensure a high standard is met throughout. • Defining and executing the marketing and communication activities according to a marketing plan. • Creates engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages • Create and maintain internal & external printed advertising and materials, such as signs, posters, leaflets, key cards, business cards, etc using tools such as Adobe Photoshop and Canva. • Collaborating with other teams to promote offerings • Track performance of all marketing campaigns • Following the vision of the directors while managing the creation of relevant and engaging digital content for publishing onto various digital platforms • Ensures customer satisfaction (onboarding, expansion, renewals) • Proactively overseeing and monitoring output across social media channels and create and manage email marketing campaigns to optimise engagement, conversions, reach and visibility Show less

Digital Marketing Manager

• Aug 2021 - Dec 2021

• Develop, implement, and manage marketing campaigns that promote the products and services. • Enhance brand awareness to customers and tradespeople. • Develop and execute digital marketing strategies focused on achieving agreed metrics • Through testing, refine the customer journey and optimize the website accordingly • Use analytics to improve the functionality of the website • Budget Management- Maintaining and monitoring our yearly, monthly, and weekly marketing budget. • Generate KPI reports • Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools. • Collaborating with the Sales Team to ensure deliverance of KPI's and digital campaigns. • Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules. Building social media marketing strategies and executing it through competitive and audience research. • Create and manage campaigns, such as Google AdWords and LinkedIn Ads, including reviewing, challenging, and optimizing performance. • Ensuring the customer experience is always up to standard and looking at new ways to constantly improve. Show less

Social Media Manager

• May 2021 - Aug 2021

• Managing a successful Social Media Account of 55 thousand followers.• Strategic Management: Manage the strategic digital and social media marketing plan and content calendar driving KPIs across campaigns and channels: TikTok, Instagram, Facebook, Twitter, Pinterest and other relevant existing and new channels. Manage and escalate DMs together with the customer support team. Monitor emerging social media platforms and apps that can add value to the business.• Influencer Marketing : Manage the Influencer campaigns and liaise with influencers to create high impact campaigns for our digital marketing campaigns. Build relationships with key influencers in all regions traded in.• Social Media: Manage all social Media Platforms with a growing following of fifty four thousand people. Create regular, dynamic, and compelling content for each social media channel including IG story design and graphics, to best utilize the capability of each social /digital platform. Use timelines and scheduled content to create a consistent stream of new content for audience interaction while analyzing, managing, and altering schedules to always optimize. Managing 22 stores nationwide to ensure a constant stream of high quality content is achieved from Shop Managers for social media.• Social Media Paid Advertising: Create and manage paid advertising and marketing campaigns incorporating PPC, Display, Paid Social, Retargeting and more to drive net-new leads.• Digital Marketing: Content Creation including Homepage Banners, Weekly Emails, and blogs. Driving sales through e-commerce on a weekly/monthly basis. Collaborate closely with internal and external teams on content creation and planning. Prepare an online marketing plan that will increase website traffic, create social engagement and collaborate all online channels.• Email Marketing: Design and create high impact email graphics and continuously improve our user experience using Adobe Photoshop and Illustrator. Show less

Social Media Executive

• May 2021 - Jun 2021

Acquisition Marketing Intern

• Jan 2020 - Aug 2020

During my time in Electric Ireland, my role was to support the Residential Acquisition and Loyalty Marketing Managers. Some of the tasks included: • Monitoring of Campaign Performance to ensure delivery of KPI's. • Rewards Programme Management and Promotion- Through the use of our Website Software Umbraco, I was able to upload and monitor offers that were set up through our partner company TLC. • Competitor Monitoring and Analysis- Creating a monthly presentation which entailed our competitor offers, social media activity and customer response. • Customer Relationship Management and Driving Sales Conversion to our Call Centre- By the use of Active Listening to our customer calls and agent response, I was able to create checklists and guidelines for our agents to produce better quality calls. During this project, sales and appreciation from customers increased significantly and the number of non-saleable calls dropped dramatically. • Participating in planning and executing both online and offline marketing campaigns to support the overall marketing strategy. • Working with our third-party agencies and contractors to produce content and collateral. • Ensuring our switch page on our website was compliant with regulations and understanding how we can make it more consumer-friendly to try to increase switching. By the use of Analytics, competitor analysis and liaising with the digital team we were able to increase sales conversions through the switch page drastically. • Stakeholder Management- Working alongside various managers and ensuring work is complete on time and everyone stays happy. This was a big part of my job as there was a big team involved in each project. • Managing the changeover of our collateral so it stays in line with our campaigns and pricing. • Working alongside the various teams such as PR, Digital and Sales to ensure all of our newest campaigns speaks to the customers and ensures they get the highest number of conversions. Show less

Marketing Intern

• Apr 2019 - Oct 2019

• Content Creation- Creating a series of posts to speak to the Rowing Community about the latest events and news. • Events- Attending events such as Regattas in Ireland to build content and photographs for our social media channels. • Website Content Creation- Creating and planning blogs for the website using WordPress. Using the WordPress tools then I was able to the performance of the blogs. In-depth Competitor Analysis - Social Media Analytics- Setting a target for gaining followers and using our Analytics tools to ensure all our content is aimed towards our target audience. - Graphic Design- Creating collateral for our partnerships and that would go on our social media channels such as competition results graphics. SEO Management and Google Analytics- Developing and implementing effective SEO strategies and utilising our Google Analytics to track our website traffic and metrics. Ensuring a data-led approach to all our activities, creating a clear test and learn strategy. - Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics - Work independently and cooperatively on multiple projects with the product team, meeting deadlines and budget constraints, and scheduling project implementation based on workload, which may include five or more simultaneous projects - Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly - Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets Show less

Social Media Content Creator

• Jan 2019 - Apr 2019

Social Media Manager • Creating a monthly social media calendar to aid in conversions and utilizing the 'Hero/Always On' Approach. • Building a social media following on all of our channels by the use of new content such as videos, instructor challenges and photos. • I also established customer vs instructor challenges that were a huge success in building a strong following for the instructors which ultimately led to customer bookings. • Monitor industry trends and craft targeted marketing collateral and digital media campaigns and researched how emerging social networks and features can benefit the business to facilitate regional growth. • Generate, edit, publish daily/monthly content across all Digital Media Platforms • Create paid campaigns, ad sets and ads across Social Media platforms • Increase visibility, traffic and revenue from and to all social media platforms. • Analysed user engagement (e.g. click-through, leads quality etc.) Administration • Keeping track of Direct Debits, Contract filing, Sending reminders to clients on contract expiration dates. • Overseeing 6 staff members and ensuring they are keeping up to date with membership renewals, - Membership Consultant- Providing a tour of our facilities to new and prospective clients, Overseeing all new clients memberships and ensuring each client is happy with our facilities, Overseeing and managing open weeks in the facility for surrounding businesses or prospective clients, Handling any arising issues Show less

Social Media Marketing Manager

• Jan 2019 - Jan 2019

One Month Contract Role • Collaborate, brainstorm, and strategize with multiple teams for a wide range of materials that may include social media posts, products photography, web pages, presentations, internal communication, newsletters, and marketing materials. • Creating all social media channels for Arona to begin building the brand and comfortably managing end to end projects. • Graphic Design- As this was only a start-up, logos and branding was minimal so therefore I created all types of collateral in order to build the brand while we waited for official branding. • Competitor Analysis- It was vital to understand our competitors both national and international to analyse what they were achieving and how they were going about it. • Social Media AD's - Creating eye-catching and informative social media ads as well as implementing text ads. • Utilising Email Marketing techniques and implementing strategies through Mail Chimp and HubSpot in order to attract potential international stockists. Placing particular emphasis on email creation, proofing and understanding the copyright process. • Manage the online voice of our platform and monitor social listening through consumer communications channels across email, phone, WhatsApp, social, community page • Craft and manage branding strategy and campaigns, including social media, PR, and influencer & partnership to drive brand awareness and build demand for the platform Show less

Doctor Assistant

• Jul 2016 - Sep 2018

• Efficiently managing day-to-day operations and future appointments for the Doctors Clinic, implementing strategic planning to maintain a seamlessly functioning beauty management environment.• Displaying exemplary Front of House skills, warmly welcoming clients, adeptly managing the diary for both Therapie and Optilase, and providing personalised consultations to assist customers in selecting the most suitable skincare products for their needs.• Acquired expertise in a range of esteemed skin product lines, including Image Skincare, Murad, Environ, and Advanced Nutrition, demonstrating in-depth knowledge of their benefits and applications.• Distinguished Laser Specialist, proficiently conducting a multitude of Laser Hair Removal treatments on clients with diverse skin types, ensuring safe and effective procedures for optimal results.• Adeptly handling administrative tasks, such as completing Doctors reports and invoices, to maintain smooth and streamlined operations within the clinic.• Demonstrating exceptional communication and consultation skills, effectively guiding clients through treatment options, addressing any concerns, and ensuring they make informed decisions about their beauty journey.• Meticulously overseeing client preparation, ensuring all necessary forms are correctly filled, and providing continuous support throughout their visit to ensure an exceptional experience.• Consultations- Providing consultations on clients who were unsure of the treatments and spoke to them about what they involved.• Preparation- Ensuring all clients had their forms filled correctly and were on hand to assist if needed.• Managing the day and future appointments for the Doctors to ensure everything runs smoothly. Show less

Skin and Laser Specialist

• Jun 2016 - Sep 2018

Here I worked as a Clinic Co-Ordinator and a Skin & Laser Specialist, my roles involved:• Providing Skin Consultations- Examining the client's skin and recommending a course of treatments and skincare that complimented the skin. • Front of House- Greeting clients, managing the diary and consulting with customers on the front desk to ensure they got the correct skincare products. Skin Products- Trained in Image Skincare, Murad, Environ and Advanced Nutrition. • Laser Specialist - Performing numerous Laser Hair Removal treatments on people with all skin types. Show less

Retail Assistant

• Apr 2014 - Aug 2014

• Working in a team • Troubleshooting technical problems • Dealing with customers on a daily basis • Recommending products/services based on customer's needs • Working in a team • Troubleshooting technical problems • Dealing with customers on a daily basis • Recommending products/services based on customer's needs