Amy Asch
Program Editor — Regional Theatres and Classic Arts at Playbill- Claim this Profile
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Bio
Credentials
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Content Marketing Foundations
LinkedInSep, 2020- Nov, 2024 -
Digital Body Language
LinkedInSep, 2020- Nov, 2024 -
Google Analytics Essential Training
LinkedInAug, 2020- Nov, 2024 -
Online Marketing Foundations
LinkedInAug, 2020- Nov, 2024
Experience
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Playbill
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Book and Periodical Publishing
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1 - 100 Employee
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Program Editor — Regional Theatres and Classic Arts
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Nov 2021 - Present
Re-hired after pandemic furlough to prepare Playbills (see details below) for 6 venues that host touring Broadway shows, and for original productions at the Walnut Street Theatre (Philadelphia). Also lay out programs (InDesign) for performances at Playbill's Classic Arts venues, including New York Philharmonic, Juilliard, Jazz at Lincoln Center, Chamber Music Society, Carnegie Hall and Philadelphia Orchestra, each of which has a different visual style. Make monthly updates to donor and staff pages for the Metropolitan Opera, New York Philharmonic and Philadelphia Orchestra.
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D'Adamo Personalized Nutrition
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United States
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Health, Wellness & Fitness
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1 - 100 Employee
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Freelance Proofreader/Copyeditor/Factchecker
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May 2021 - Sep 2022
Ensure spelling, grammar, punctuation and accuracy of information for 4yourtype.com's marketing emails, product pages, recipes and essay-length blog posts on various health and wellness topics in connection with Dr. Peter D'Adamo's Blood Type Diet. Ensure spelling, grammar, punctuation and accuracy of information for 4yourtype.com's marketing emails, product pages, recipes and essay-length blog posts on various health and wellness topics in connection with Dr. Peter D'Adamo's Blood Type Diet.
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Playbill
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Book and Periodical Publishing
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1 - 100 Employee
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Print Production Coordinator/Program Editor (Regional Theatres)
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Jan 2009 - Mar 2020
Both aspects of my job required supreme attention to detail, respect for deadlines, and the ability to keep multiple projects moving forward. I collated ads, performance details and editorial content to make Playbills for 40 venues across the United States, working with 3 production managers, 6 program editors, and 3 printers. I was also a program editor, using InDesign to lay out the performance details (text and images) for 7-16 shows per season at Pennsylvania Ballet, Minnesota Orchestra, Walnut Street Theatre and Broward Center, paying special attention to formatting and deadlines.
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Assistant Editor of Playbill Broadway Yearbook series
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2004 - Sep 2014
I was the primary proofreader and copyeditor for Playbill's ten Broadway Yearbooks, each packed with photos, cast info and trivia from every show that ran during the season.As proofreader I made sure that every Michelle and Michele, every Jonathan and Jonathon was accurately identified. I verified dates, plot points, photo captions and credits, and also monitored consistency of fonts, spacing, styling and myriad other details. And the index was a beast!
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Editor/Researcher
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2001 - Jun 2009
• Coffee-table/reference book recommended for holiday giving in the New York Times and O–The Oprah Magazine • Featured on NPR Weekend Edition and on American Popular Song maven Jonathan Schwartz's Sunday show • "The Complete Lyrics of Oscar Hammerstein II is breathtakingly comprehensive and useful and rich and elegant" — Mark Horowitz, author of Sondheim on Music and senior music specialist at the Library of Congress I compiled and annotated more than 850 lyrics from 60 stage and film projects, including the world-renowned Oklahoma!, South Pacific and The Sound of Music as well as the little-known and hardly missed efforts of his slump in the 1930s — with extensive commentary from Hammerstein's letters and draft scripts. About a quarter of the book was previously unpublished material, including cut songs. This long-term freelance project required study of unpublished music manuscripts, lyric sheets and draft librettos, correspondence, programs, sheet music and films. I used archival collection at the Library of Congress, New York Public Library, the Rodgers & Hammerstein Organization, the Margaret Herrick Library (AMPAS), USC Cinema-Television Library, UCLA Music Special Collections, Tams-Witmark, Shubert Archive, the British Library, and the Museum of Television and Radio (since re-named The Paley Center).
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Archivist
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1996 - 2001
Before the Music Division of the Library of Congress acquired the creative materials of the late Broadway writer, Jonathan Larson's family needed to know exactly what was in the filing cabinets of script drafts from past projects and on hundreds of audio tapes. I was recommended to the Larsons because of my in-depth analysis and reports on Irving Berlin's correspondence and unpublished song files. As I read and listened, I created a database to consolidate details about each song and each project (writing credits, dates, version, performances, recordings, notated music). Later I wrote a Catalog of Works describing and dating every project (book shows, revues, film, scores for dance, pop songs), with an alphabetical song list, songs categorized by subject and musical style, chronology, and quotes from Jonathan about his work. • Wrote biographical essay of Larson for American National Biography Online • Co-wrote chapter on Larson and “Rent” for The Writer’s Muse (Garland, 2002) • Interviewed Jonathan Larson's sister and father for Rent 20th Anniversary feature on Playbill.com
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Research Assistant
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1995 - 1997
• Analyzed and cataloged 50 years of office correspondence, unpublished songs, scripts • Organized and identified 2500 photos. • Research assistant and photo research, Complete Lyrics of Irving Berlin (published Knopf, 2001) ALSO • Historical advisor for A&E Biography's 2-hour special on Berlin (1999) • Wrote liner notes for CD "Irving Sings Berlin" (Koch, 2001) • Analyzed and cataloged 50 years of office correspondence, unpublished songs, scripts • Organized and identified 2500 photos. • Research assistant and photo research, Complete Lyrics of Irving Berlin (published Knopf, 2001) ALSO • Historical advisor for A&E Biography's 2-hour special on Berlin (1999) • Wrote liner notes for CD "Irving Sings Berlin" (Koch, 2001)
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New York Magazine
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United States
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Online Audio and Video Media
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200 - 300 Employee
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Promotions Assistant
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1990 - 1992
Proofreader and junior copywriter for mini advertising agency within the publishing department of this weekly magazine. Our materials promoted New York Magazine's editorial excellence, upcoming special issues and the buying power of our subscribers. I learned about ad sales, and worked for the first time with an in-house style manual. Proofreader and junior copywriter for mini advertising agency within the publishing department of this weekly magazine. Our materials promoted New York Magazine's editorial excellence, upcoming special issues and the buying power of our subscribers. I learned about ad sales, and worked for the first time with an in-house style manual.
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Education
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Columbia College, Columbia University
BA, cum laude, English literature -
Clare College, Cambridge University, England
Visiting Student, English Tripos Part I -
Cranford High School
Community
