Marketing

• Jun 2023 - Present

Marketing Manager

• Oct 2021 - May 2023

Lentra is a cloud-native digital lending platform that empowers banks and non-banking financial companies to lend better, faster and safer to their customers and fuel their dreams and ambitions. Lentra is a cloud-native digital lending platform that empowers banks and non-banking financial companies to lend better, faster and safer to their customers and fuel their dreams and ambitions.

Director - Marketing

• Mar 2021 - Sep 2021

MapleLabs is a specialised cloud engineering services and solutions provider. We help customers accelerate their product engineering as well as to launch, manage & optimise their operations in hybrid clouds. We've been in existence since 2014 and over this period we've engineered some of the leading tech offerings for renowned tech brands through our engineering services. I lead marketing and business development for our cloud engineering services focus areas. MapleLabs is a specialised cloud engineering services and solutions provider. We help customers accelerate their product engineering as well as to launch, manage & optimise their operations in hybrid clouds. We've been in existence since 2014 and over this period we've engineered some of the leading tech offerings for renowned tech brands through our engineering services. I lead marketing and business development for our cloud engineering services focus areas.

Marketing Lead

• 2019 - 2021

• Identified and executed ATL/BTL marketing opportunities across social media platforms and email • Defined lead generation and engagement baseline for capturing and nurturing leads on salesforce • Led marketing operations & campaigns along with performance reporting using adobe analytics • Introduced content strategy & demand generation as part of marketing strategy • Developed research-led content for enabling sales for better conversions • Prepared and executed marketing… Show more • Identified and executed ATL/BTL marketing opportunities across social media platforms and email • Defined lead generation and engagement baseline for capturing and nurturing leads on salesforce • Led marketing operations & campaigns along with performance reporting using adobe analytics • Introduced content strategy & demand generation as part of marketing strategy • Developed research-led content for enabling sales for better conversions • Prepared and executed marketing business plan for the Network Services & Software solutions • Designed GTM plan for technology products and services • Developed branding & communication strategy for positioning STL as a Data Networks Innovator • Managed channel-wise marketing initiatives for STL participation in marquee industry events such as India Mobile Congress Show less • Identified and executed ATL/BTL marketing opportunities across social media platforms and email • Defined lead generation and engagement baseline for capturing and nurturing leads on salesforce • Led marketing operations & campaigns along with performance reporting using adobe analytics • Introduced content strategy & demand generation as part of marketing strategy • Developed research-led content for enabling sales for better conversions • Prepared and executed marketing… Show more • Identified and executed ATL/BTL marketing opportunities across social media platforms and email • Defined lead generation and engagement baseline for capturing and nurturing leads on salesforce • Led marketing operations & campaigns along with performance reporting using adobe analytics • Introduced content strategy & demand generation as part of marketing strategy • Developed research-led content for enabling sales for better conversions • Prepared and executed marketing business plan for the Network Services & Software solutions • Designed GTM plan for technology products and services • Developed branding & communication strategy for positioning STL as a Data Networks Innovator • Managed channel-wise marketing initiatives for STL participation in marquee industry events such as India Mobile Congress Show less

Lead - Demand Management

• 2014 - 2018

• Defined processes for introducing new products and enhancing existing products which resulted in reduced churn, reduced customer complaints, improved first time right deliveries and higher acquisitions • Achieved savings worth $ 100000 throughout 2017 by efficiently costing and managing project delivery • Contributed to contract development and fulfilment for Ooredoo Oman’s multimillion dollar Digital business transformation program • Managed onsite hiring and onboarding of… Show more • Defined processes for introducing new products and enhancing existing products which resulted in reduced churn, reduced customer complaints, improved first time right deliveries and higher acquisitions • Achieved savings worth $ 100000 throughout 2017 by efficiently costing and managing project delivery • Contributed to contract development and fulfilment for Ooredoo Oman’s multimillion dollar Digital business transformation program • Managed onsite hiring and onboarding of consultants in Oman on behalf of Tech Mahindra • Designed technical monetizing solutions for strategically critical products and offerings such as Video On Demand, Mobile WiFi, and Mobile TV, helping generate new revenue streams for Ooredoo Oman Show less • Defined processes for introducing new products and enhancing existing products which resulted in reduced churn, reduced customer complaints, improved first time right deliveries and higher acquisitions • Achieved savings worth $ 100000 throughout 2017 by efficiently costing and managing project delivery • Contributed to contract development and fulfilment for Ooredoo Oman’s multimillion dollar Digital business transformation program • Managed onsite hiring and onboarding of… Show more • Defined processes for introducing new products and enhancing existing products which resulted in reduced churn, reduced customer complaints, improved first time right deliveries and higher acquisitions • Achieved savings worth $ 100000 throughout 2017 by efficiently costing and managing project delivery • Contributed to contract development and fulfilment for Ooredoo Oman’s multimillion dollar Digital business transformation program • Managed onsite hiring and onboarding of consultants in Oman on behalf of Tech Mahindra • Designed technical monetizing solutions for strategically critical products and offerings such as Video On Demand, Mobile WiFi, and Mobile TV, helping generate new revenue streams for Ooredoo Oman Show less

Solution Integrator

• 2010 - 2014

• Carried out presales for Ericsson’s product portfolio to influence potential clients and help Ericsson win and maintain long term business engagements • Revolutionised multiple business support system processes, resulting in up to 700% optimization in human efforts utilization • Executed multi-million dollars’ worth modernization projects for leading telecommunication services providers in India, enabling them to record operational savings of 10-15% and build capabilities for launching… Show more • Carried out presales for Ericsson’s product portfolio to influence potential clients and help Ericsson win and maintain long term business engagements • Revolutionised multiple business support system processes, resulting in up to 700% optimization in human efforts utilization • Executed multi-million dollars’ worth modernization projects for leading telecommunication services providers in India, enabling them to record operational savings of 10-15% and build capabilities for launching competitive & attractive consumer offerings • Implemented Mobile Broadband Charging for leading Indian telcos, resulting in monetizing mobile data usage and enabling them to enhance customer experience Show less • Carried out presales for Ericsson’s product portfolio to influence potential clients and help Ericsson win and maintain long term business engagements • Revolutionised multiple business support system processes, resulting in up to 700% optimization in human efforts utilization • Executed multi-million dollars’ worth modernization projects for leading telecommunication services providers in India, enabling them to record operational savings of 10-15% and build capabilities for launching… Show more • Carried out presales for Ericsson’s product portfolio to influence potential clients and help Ericsson win and maintain long term business engagements • Revolutionised multiple business support system processes, resulting in up to 700% optimization in human efforts utilization • Executed multi-million dollars’ worth modernization projects for leading telecommunication services providers in India, enabling them to record operational savings of 10-15% and build capabilities for launching competitive & attractive consumer offerings • Implemented Mobile Broadband Charging for leading Indian telcos, resulting in monetizing mobile data usage and enabling them to enhance customer experience Show less