Amraj Dursan

Head Of Marketing at Jumla Medical Supplies
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Contact Information
us****@****om
(386) 825-5501
Location
City of Johannesburg, Gauteng, South Africa, ZA
Languages
  • English Full professional proficiency
  • Afrikaans Professional working proficiency

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Experience

    • Head Of Marketing
      • May 2017 - Present

      Reporting directly to the CEO in developing, designing and implementing the company’s marketing + brand strategy. Responsible for the overall management of the marketing department and for the execution of the strategic marketing objectives.Functions & Responsibilities:Development and implementation of national marketing plans and dedicated advertising campaignsIntegrating brand communications with the marketing strategy to effectively build the brand, thereby increasing product awareness through competitive differentiation and customer engagementMapping out the Digital Identity Strategy on various digital platforms such as the company website, online store and social media pages increasing brand awareness across multiple media channelsSetting of strategic objectives for the design of all adverts, marketing material and corporate brandingWriting of PR and editorial content communicating with both B2B & B2C customersManagement and monitoring of departmental activities keeping in line with budget allocationsProduction of detailed reports for EXCO and stakeholder engagement providing regular feedback on the marketing departments activities and achievementsPreparation of creative briefs and working with marketing agencies in developing new product packaging and brand concepts.

    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Sabbatical
      • Dec 2015 - 2017

      I have taken a year off to pursue some travelling and personal interests. I have taken a year off to pursue some travelling and personal interests.

    • South Africa
    • Retail
    • 100 - 200 Employee
    • Marketing & Design Manager
      • Jul 2008 - Nov 2015

      Achievements: One of 3 Principle Decision-Makers on the National Exco team and long-term Strategists on the Development & Implementation of the over-arching marketing and brand strategy for Italtile Retail leading to successive years of targets being achieved.MARKETING & ADVERTISING MANAGEMENTPlanning the Annual Marketing & Advertising Strategy in line with the growth objectives as set by the Group BoardWriting of Editorial content for Print Media, resulting in a strong network of media contactsManagement and coordination of the Advertising Agency, with detailed planning of Marketing & Advertising Campaigns & Promotions in-store and in media including Print and Outdoor Campaigns, Merchandising and POS signageDevelopment of a direct marketing strategy for the Commercial Department operating in a B2B environment.Maintaining of Stakeholder, Customer & Supplier Relationships to leverage mutually beneficial opportunities for marketingQuarterly Marketing & Advertising reports produced for the Executive Directors and Group Board BRAND MANAGEMENTSole Custodian of the Italtile Retail Brand with the responsibilities of maintaining all related Intellectual Property for the Group Development & Implementation of a modernised Corporate Identity for the Brand resulting in a fresh take on a timeless classicEnsuring the Corporate Identity was accurately represented in all Print Advertising, Showroom Merchandising, Outdoor Campaigns, internal & external Communications and PRNew product brand development from conceptualisation to launch events and campaignsPR / COMMUNICATION + EVENT MANAGEMENTLead a responsive and reactive team seamlessly delivering fresh and relevant content to increase brand awarenessManagement, Planning & Co-ordination of Product & Showroom Launch Events, Promotions, Workshops, CPD Seminars and Suppliers

    • Internal Sales & Design Consultant
      • 2004 - Jun 2008

      I was an assistant to the marketing and PR manager. Placing orders for local and imported stock.Responsible for building relationships with clients and liaising with high end clients and ensuring the maintenance of the suppliers relationships.

    • Research Unit Manager
      • Nov 2002 - Jan 2004

      Project Management of design and build and managing the procurement of tenders and private client work.I was fortunate to gain exposure where I was designing and drafting for major corporate, government and private clients. Project Management of design and build and managing the procurement of tenders and private client work.I was fortunate to gain exposure where I was designing and drafting for major corporate, government and private clients.

Education

  • IMM Graduate School
    Postgradute Diploma in Marketing Management
    2018 - 2020
  • IMM Graduate School
    Fundamentals of Marketing Short Course, Marketing
    2018 - 2019
  • University of the Witwatersrand
    BAS, Architecture
    1998 - 2002
  • Isipingo Secondary School
    Matric Exemption
    -

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