Experience

Central JD FinTech

• Thailand
• Financial Services
• 1 - 100 Employee

• Business Partnerships Manager

  • Jul 2022 - Present

  Business Partnership (Leading Product) . Closely worked with bank partner to achieve goals I.e. onboarding journey, solve problems, drive results and work on new process. . Closely worked with all related parties I.e. media planner, marketing communication, analytical team, IT Team, Risk Team and operations. . Planned and executed marketing campaigns for acquiring new users and driving more volume to lending product. . Ensure all products and marketing campaign comply with regulatory. . Accessed new market opportunities and developed competitor analysis. . Analyze consumer journey and find improvements for lending product. . Consolidate and manage campaign strategy, portfolio and product launching. Show less



KASIKORNBANK

• Thailand
• Banking
• 700 & Above Employee

• Assistant Vice President Marketing

  • Apr 2018 - Jun 2022

  Acquisition Marketing ( K PLUS) . Planed and executed marketing campaign for acquiring new users and driving more transactions to K PLUS Application. . Devised strategies such as marketing, target segment and process improvement. . Executed campaigns and closely monitored results. . Developed marketing campaigns i.e. cash rebate 50 THB as an incentive to attract more customers. . Accessed new market opportunities and developed competitor analysis. . Coordinated with all related parties i.e. media planner, marketing communication, and operations. . Supervised and managed Khunthong Line Application to increase new customers and monthly active users. Credit Card Business- KBank Smart PAY • Increased sale volume KBank Smart PAY program as a product owner ( Growth 12% in 6,000 MB. per year). • Developed “Flexible rate” installment plan (from 0.65% per month to 0% for first 3 month and 0.65% after that) on K PLUS • Developed requirement and improved customer journey on K PLUS. • Analyzed data and delivered comprehensive business report to management. . Expanded new channels to increase sales volume by sending “SMS-2Ways” . Created customers survey projects with VISA Thailand Team to build the IPP VISA model K-Express Cash . Increased outstanding loan, usage and profitability of revolving loan. . Coordinate with marketing campaign intelligence team to find new opportunities to increase potential leads and developed new marketing campaign. . Executed and closely monitored results. . Developed communication strategies (Above the LINE and Below the LINE) Agile Team ( Product Manager) . Increased revolver customers from credit card portfolio to the bank portfolio. . Explored new perspectives for the product. . Closely worked with Analytical team and other related parties to increase sales volume. . Developed personalized marketing campaigns to target affluent segment. Show less



SCB – Siam Commercial Bank

• Thailand
• Banking
• 700 & Above Employee

• Credit card Portfolio Management - Manager

  • May 2017 - Mar 2018

  Portfolio Stickiness • Boosted inactive user spending by applying utility auto payment, insurance premium and mortgage payment. • Initiated new recurring partnership project with True Money Wallet. • Developed direct debit and email statement campaign. Special Segment • Promoted credit card usage with Blue Ocean segment i.e. FX currency, real estate and tax. . Process Improvement. . Project assignment i.e. Branch Migration. Portfolio Stickiness • Boosted inactive user spending by applying utility auto payment, insurance premium and mortgage payment. • Initiated new recurring partnership project with True Money Wallet. • Developed direct debit and email statement campaign. Special Segment • Promoted credit card usage with Blue Ocean segment i.e. FX currency, real estate and tax. . Process Improvement. . Project assignment i.e. Branch Migration.



Krungsri

• Thailand
• Banking
• 700 & Above Employee

• Assistant Vice President Marketing

  • Jun 2007 - May 2017

  Marketing Installment Plan 2011 - 2017 • Increased sales volume of EPR Program for Krungsri Consumer credit cards (Achieved 130% of sales target). • Customizing specific promotion campaign by customer behaviors. • Coordinate between CRM and other related parties to find new opportunities to increase eligible leads. • Developed system for EPR with IT Team. • Submitted requirement to Expand new mobile application “UCHOOS . Managed and conducted EPR Process i.e. switching normal payment to installment plan. Tesco General Insurance Broker Limited 2010-2011 : Management Information system - Supervisor • Reporting and analyzing daily and monthly performance of insurance campaigns by sale channel. • Developing and testing the Alternative billing project to support Tele Meeting channel. • Project assignment. • Coordinating with user and IT Team to clarify system issue impacts and solve the issues. GE Capital (Thailand) Ltd. 2007 - 2010 : Operations Analyst- Senior Staff • Reporting to the VP and co-ordinating with operation Team Leaders to prepare the analysis repot for VP and COO. • Developing and improving new reports for the management reporting process. • Preparing OPEX Analysis reports and productivity metrics report. Show less