Amparo Soria Bianchi
Digital Acquisition Manager - Growth at LaLiga- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
Español Native or bilingual proficiency
-
Inglés Professional working proficiency
Topline Score
Bio
Credentials
-
Estrategia avanzada para búsquedas en Google 2021
Aprende con Dark MoonMay, 2021- Nov, 2024 -
Analítica WEB - ACMARK
ACMARK CENTRO DE FORMACION SLMay, 2020- Nov, 2024 -
FCE English Certificate
University of CambridgeMay, 2017- Nov, 2024
Experience
-
LALIGA
-
Spain
-
Spectator Sports
-
700 & Above Employee
-
Digital Acquisition Manager - Growth
-
Aug 2021 - Present
People lead - Definition and execution of user acquisition strategy, tracking results and building success stories. - Optimisation of investment, preparation of CPA-level acquisition estimates and results reports. - Creation of briefings for agencies, creative direction, copy, artwork and positioning. - Campaign performance monitoring according to the defined objectives (installs, CPA, CAC, registrations, transactions, subscriptions, etc.). - Analysis of user retention factors in order to apply insights obtained in new actions or campaigns. - Elaborate and execute improvement proposals based on data and analysis of action points. - Identify gaps and improve the conversion funnel to maximise results (CRO). - Coordination of the necessary tasks to guarantee the good performance of the campaigns (content, tagging, AB test, audits, campaign nomenclatures, UTMs, etc.). - Coordination with the different development teams for the definition of requirements and functionalities that guarantee the correct implementation of the acquisition strategy.
-
-
-
ISDI
-
Spain
-
Higher Education
-
200 - 300 Employee
-
Performance Marketing Specialist
-
Sep 2019 - Aug 2021
Responsible for planning, managing & optimizing performance campaigns (with focus on SEM, programmatic and Paid Social) for products and events in coordination with agencies. Lead data reports related with full funnel (KPIs & dashboards) through CRM and marketing automation tools such as Salesforce and Pardot. Continued development of AB testing and understanding of statistics to support hypotheses with data, maintaining a strong focus on KPIs and eager to find ways to meet targets. Supporting the customer journey with a nurturing strategy (definition, implementation and optimization).
-
-
-
Roche
-
Switzerland
-
Biotechnology Research
-
700 & Above Employee
-
Digital & Innovation - Business Excellence
-
Sep 2018 - Sep 2019
Consultant role, working cross-functionally for global teams with agencies. Specialized in the development of customer-oriented services, projects and digital solutions. - Digital Marketing Campaigns - SEO - Performance Analytics - Content Web Creator - Digital Projects Consultant role, working cross-functionally for global teams with agencies. Specialized in the development of customer-oriented services, projects and digital solutions. - Digital Marketing Campaigns - SEO - Performance Analytics - Content Web Creator - Digital Projects
-
-
-
Unicaja Banco
-
Spain
-
Banking
-
700 & Above Employee
-
Credit Risk Analyst
-
Nov 2016 - Nov 2017
Financial analysis of risk in mortgage operations for individuals and SMEs. Financial analysis of risk in mortgage operations for individuals and SMEs.
-
-
Education
-
2017 - 2018
ESIC Business & Marketing School
Master's degree, Digital Business -
2022 - 2022
The Valley
Executive Program, CRO - Digital Marketing -
2018 - 2019
Universidad CEU San Pablo
MBA -
2013 - 2017
Universidad de Málaga
Bachelor's degree, Business Administration and Management, General -
2015 - 2016
Masaryk University Brno
Bachelor's degree, Business Administration and Management, General -
2016 - 2017
University of Cambridge
FCE, English Language
Community
