Amorena Scamardella

Director of Digital Marketing at BodyKore Fitness Equipment
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Naples Metropolitan Area, IT

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Mark D.

Amorena is a true closer. She has a way of making friends with a person in only a five minute conversation. I can remember many times that I looked to her to close a deal with a new client, and she never failed me. One of the best sales proffesionals I ever worked with. Great team oriented skills and a great leader.

Charlie Doubek

Amorena, was fantastic to work with and I was very impressed with the strong relationships she built with her clients. She is a very dedicated, self reliant and enthusiastic professional, and it was a pleasure to work with her.

Dan Viscount

It is with great pleasure that I recommend Amorena Cervantes. She was a valued employee for over 2 years with our company. Ms. Cervantes has always displayed a high degree of integrity, responsibility, and ambition. She served as the Area Sales Director for the SoCal region. She received the highest accolades from her co-workers and our customers for her attention to detail, problem solving, and organization. Ms. Cervantes was very successful in exceeding our company goals, especially within a difficult market. She would be an asset to any organization, and I am happy to give her my professional endorsement.

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Experience

    • United States
    • Health, Wellness & Fitness
    • 1 - 100 Employee
    • Director of Digital Marketing
      • Sep 2023 - Present

      As the Digital Marketing Director for BodyKore, my focus is on driving brand recognition and revenue growth through integrated online strategies. Tasked with steering the digital marketing team, I am responsible for designing and implementing comprehensive campaigns that span multiple channels. I have initiated programs for SEO optimization, content development, and influencer collaborations, aiming to establish BodyKore as a leader in the fitness equipment sector. Alongside my team, I analyze performance metrics and make data-driven decisions to fine-tune our strategies and achieve measurable results. Show less

    • Italy
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Jun 2011 - Present

      Ammo Media Group started very quietly in June 2011 as a freelance venture in Aliso Viejo, California. Over the last 12 years, I have lived and worked in Central America, Asia, and Europe where I have made friends and clients while growing my digital marketing business across the globe. I began freelance work helping clients to generate leads with inbound marketing techniques and have expanded to include a full suite of digital marketing services that help businesses to grow their business online while protecting their online reputation. My international experience and personalized approach to building businesses online have proven to deliver tangible results for my clients. If you are interested in how I can help you grow your business online, please contact me, and together we can discover what your integrated digital marketing strategy should be. Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Director of Sales & Marketing Communications
      • Nov 2009 - Jul 2011

      Endless Resources, Inc. is a high volume marketing list brokerage that offers a diverse universe of marketing lists, leads, and marketing platforms to the Automotive and Mortgage industry's leading agencies and consultancies. All data is guaranteed to be fresh and accurate. Direct access provided to the credit bureau's automated online count and ordering systems. Endless Resources' special relationships with the three major credit bureaus (Experian, Equifax, Trans Union) and several large national consumer lending institutions ensures not only the most competitively priced marketing data on the market for telemarketing, direct mail and email leads and lists but also offers unparalleled expertise on how to market to consumers with "pre-approved" or "pre-qualified" marketing messages and credit offers. Credit scored mortgage/automotive leads and marketing lists are available based on your selection of specific campaign criteria. Show less

    • Regional Sales Director
      • Feb 2009 - Oct 2009

      Autobytel Inc. (Nasdaq: ABTL) is one of the largest online automotive marketplaces, empowering consumers to make smart vehicle choices using objective automotive data and insightful interactive editorial content. The result is a convenient car-buying process backed by a nationwide network of auto dealers who are committed to providing a positive consumer experience. Territories managed encompassed: Pacific Northwest, Northern California, Arizona, Nevada, Utah, Chicago, Northeast (Connecticut, Massachusetts, New Hampshire, Maine, Vermont, Rhode Island) Worked in conjunction with an outside field force of account managers to grow revenues within existing and prospective dealer accounts. Offered consultation and representation of Internet lead and online marketing programs to Auto Dealers, Advertising Firms and Consultancy Firms within defined market areas. Implemented sales and marketing strategies to penetrate “top opportunities” in defined market areas and generated revenue to the company. Awarded #1 Sales Performance in 2007 Show less

    • Mexico
    • Advertising Services
    • 700 & Above Employee
    • Regional Sales Manager - West Coast
      • Jul 2008 - Jan 2009

      Search Engine Marketing solutions designed to meet the needs of retail automotive dealers. Primarily responsible for all search engine marketing sales to automotive dealers in the western United States. Managed all aspects of account procurement and development (prospecting, presenting, proposing and closing sales with new and existing customers). Increased revenue generation through the identification of new business and management of existing customers. Worked with OEM account teams to align Tier 1 and Tier 2 partnerships with Chrysler, Toyota and Lexus with Tier 3 business opportunities in target market areas. Consulted and trained dealers on analytic programs to increase understanding of natural, paid search and direct-to-site traffic patterns and behaviors. Show less

    • Regional Sales Director
      • Feb 2007 - Jun 2008

    • National Account Manager
      • 2006 - 2007

      Worked with enterprise level companies for sales of integrated audio, web, and video conferencing services. Notable accounts included Broadcom, Edwards Life Science, Farmers Insurance, Zurich Financial, CB Richard Ellis and Hughes Network Systems. Worked with enterprise level companies for sales of integrated audio, web, and video conferencing services. Notable accounts included Broadcom, Edwards Life Science, Farmers Insurance, Zurich Financial, CB Richard Ellis and Hughes Network Systems.

    • National Account Manager
      • 2006 - 2007

    • V.P. of Sales/Publisher
      • Oct 2004 - Mar 2006

      Co-founded and managed a regional fitness, health and beauty magazine. Responsible for overall direction of publication (including advertising, editorial, marketing, circulation and sales). Planned, organized, and managed production, including allocation of budgets. Recruited and trained sales executives within outside sales territories. SAMPLE: http://ocflair.idigitaledition.com/issue.php?issue=1&page= Co-founded and managed a regional fitness, health and beauty magazine. Responsible for overall direction of publication (including advertising, editorial, marketing, circulation and sales). Planned, organized, and managed production, including allocation of budgets. Recruited and trained sales executives within outside sales territories. SAMPLE: http://ocflair.idigitaledition.com/issue.php?issue=1&page=

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Senior Account Executive
      • Nov 2001 - Jun 2004

      2003-2004 International Sophomore of the Year. Recognized as top performer reaching achievement club level for sales of cooperative and solo direct mail programs. Developed and implemented effective marketing plans specifically targeted to client needs. Created advertising themes, wrote copy and prepared layout designs to fulfillment of customer expectations. Tracked a variety of data to accurately forecast buying trends and motives as well as analyzed competitors, markets and service levels. 2003-2004 International Sophomore of the Year. Recognized as top performer reaching achievement club level for sales of cooperative and solo direct mail programs. Developed and implemented effective marketing plans specifically targeted to client needs. Created advertising themes, wrote copy and prepared layout designs to fulfillment of customer expectations. Tracked a variety of data to accurately forecast buying trends and motives as well as analyzed competitors, markets and service levels.

    • Western Regional Sales Manager
      • Jun 2000 - Nov 2001

      Consulted mid to enterprise size companies in the hospitality, entertainment and personal services industries to obtain membership contracts for a unique wedding referral service offering website development, virtual tours, national bridal show expositions, in-store promotions and direct mail programs. Consulted mid to enterprise size companies in the hospitality, entertainment and personal services industries to obtain membership contracts for a unique wedding referral service offering website development, virtual tours, national bridal show expositions, in-store promotions and direct mail programs.

    • Area Director of Sales
      • Jan 1998 - Jun 2000

      Sales of smart card/mag-stripe gift and loyalty card programs, merchant services, CRM Interfaces, Internet services, P.O.S. systems to mid-size hospitality, entertainment, retail and service related companies. Named Sales Person of the Year 1999. Sales of smart card/mag-stripe gift and loyalty card programs, merchant services, CRM Interfaces, Internet services, P.O.S. systems to mid-size hospitality, entertainment, retail and service related companies. Named Sales Person of the Year 1999.

Education

  • California State University, Fullerton

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