Experience

Apollo 21

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Founder, CEO

  • Mar 2021 - Present

  We enable companies to unlock new revenue streams and increase operational efficiency by building groundbreaking products and co-creating new ventures 2x faster than internal teams alone. Our Principles: → Done is better than perfect: Until it’s tangible, it’s an idea not a business. → Crawl, walk, run: Build small. Grow nimbly. Pivot when necessary. Achieve scale. → Our clients should outgrow us: We help our clients become independent and self-sufficient. Our Launchpad services offers highly performant, conversion-focused websites delivered in as little as 2 weeks: CountdownInitiated.com. And our venture studio builds and releases wholly owned and operated products under the Apollo 21 Ventures moniker. Check out our most recent release: MeetingCostCalculator.com. Show less



SEER

• Poland
• Software Development
• 1 - 100 Employee

• Advisor

  • Apr 2021 - Present

• Head of Product

  • Jun 2017 - Apr 2021

  By 2021, video is expected to account for 80+% of all internet traffic. That’s not just media and entertainment. Video encompasses personal & corporate security, telemedicine, defense, and more. But video is both expensive and complex to operate at this scale. At SEER, we view video as the creative medium of the future. With that belief as a first principal, we're building modern video tools designed to empower artists and creators to connect with their fans. We believe that, by elevating the technology and tools available in the video space, we can embolden the creative spirit for artists and creators around the world. I am a founding team member at SEER where I run our Product efforts (inclusive of Design). Show less



Boulevard

• United States
• Real Estate Agents and Brokers
• 1 - 100 Employee

• Advisor

  • May 2017 - Present

  The Boulevard team is building the first end-to-end platform for managing self-care businesses. The platform started as an idea for a modern appointment scheduling solution for salons and spas has evolved into an innovative client experience platform, complete with seamless scheduling, intuitive business management, automated email marketing, and reliable payment processing – all in one convenient place. The Boulevard team is building the first end-to-end platform for managing self-care businesses. The platform started as an idea for a modern appointment scheduling solution for salons and spas has evolved into an innovative client experience platform, complete with seamless scheduling, intuitive business management, automated email marketing, and reliable payment processing – all in one convenient place.



Design Sprint Consultants

• Design Services

• Founder | Sprint/Workshop Designer & Facilitator

  • 2017 - Apr 2021

  Design Sprint Consultants was founded as a means to bring Design Sprints, a fast-paced discovery and validation process, to a broader variety of companies. We focus on helping our clients conduct Design Sprints, Immersion Days, and Design Thinking Workshops as a means to develop and test new products & services and big ideas — quickly. Our team specializes in guiding clients through the Design Sprint framework while removing the burden of planning and training for the process. We’re also available to design and conduct Immersion Day and Design Thinking workshops. I have personally planned and led Design Sprints, Design Thinking Workshops, and Immersion Day sessions for companies including: Legendary Pictures, GT Channel, American Express, Getty Images, ImageBrief, Tauck World Travel, Jagermesiter, and Zurich Insurance. I am an experienced moderator capable of leading a team through the sprint process to solve product, brand, and business problems. Show less



Product Strategy & Design Consultant

• United States
• Design Services
• 1 - 100 Employee

• Product Strategy & Design Consultant

  • Oct 2012 - Apr 2021

  I've helped startups and established companies develop new products and solve unique business problems. Mobile app design for W42ST Magazine and EyeOn. Product strategy, UX, and design for Urban Escapes (sold to LivingSocial), ImageBrief, 4C, BayGroup Insurance, Skedj, SnazzWorks, IssueVoter, Nickelodeon (for Makeable), Jagermeister (for Vivaldi), UST Global (for Vivaldi), and Fatface (for Vivaldi). I have also planned and led Design Sprints and Immersion Day sessions for companies including: DDB, EatClub, Legendary Pictures, GT Channel, American Express, Getty Images, ImageBrief, Tauck World Travel, Jagermesiter, and Zurich Insurance. I am an experienced facilitator capable of leading a team through the sprint process to solve product, brand, and business problems. Show less



Legendary Entertainment

• United States
• Entertainment Providers
• 200 - 300 Employee

• Director of Product & Design

  • Dec 2016 - Jul 2017

  I led the product strategy and design efforts for Legendary's digital efforts with a focus on our VOD delivery platforms and emerging technologies. I led the product strategy and design efforts for Legendary's digital efforts with a focus on our VOD delivery platforms and emerging technologies.



Tagasauris, Inc.

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Head of Product & Design

  • Aug 2014 - Aug 2016

  During my time at Tagasauris, we were focused on building an A.I. platform (utilizing computer vision, NLP, machine learning, and human-assisted computation) that generates and documents metadata throughout video content. In essence, doing for video what Google did for HTML pages. My role at Tagasauris straddled the line between Product Management and Product Design. Part of my time was spent working with our engineering and data science team to prioritize and manage development of our core technology platform, strategizing how that platform would come to life, and determining what it could do both for Tagasauris and for our Partners. The remainder of my time was spent designing interfaces and applications that would give people the opportunity to interact with video content in new and unique ways. Show less



Date Night Is...

• Consumer Services

• co-founder & CEO

  • Feb 2013 - Jan 2016

  Date Night Is... an application that recommended location-specific, interest-aware date ideas for couples in established relationships. Our team self-funded Date Night Is… through multiple product iterations and grew it into an application used by couples across NYC and throughout the US. Date Night Is... an application that recommended location-specific, interest-aware date ideas for couples in established relationships. Our team self-funded Date Night Is… through multiple product iterations and grew it into an application used by couples across NYC and throughout the US.



I Wanna Nom

• Co-Creator

  • Jan 2011 - Jan 2013

  I Wanna Nom was a side-project that we designed as a "reinvention of the cookbook for the digital space." Capable of saving delicious imagery and the corresponding recipe from any website, the platform allowed users to find recipes, keep them all in one place, and share them quickly & easily. We grew I Wanna Nom to include thousands of users worldwide before Pinterest came along and ate our lunch (pun thoroughly intended). I Wanna Nom was a side-project that we designed as a "reinvention of the cookbook for the digital space." Capable of saving delicious imagery and the corresponding recipe from any website, the platform allowed users to find recipes, keep them all in one place, and share them quickly & easily. We grew I Wanna Nom to include thousands of users worldwide before Pinterest came along and ate our lunch (pun thoroughly intended).



Makeable LLC

• Director of Product & Creative Strategy

  • Oct 2007 - Nov 2012

  POKE New York (now called Makeable) is a digital innovation consultancy that designs simple, smart, and social products and services. My role focused on leading the team in product design & strategy engagements from initial introduction through concept/ideation, UX and visual design, and oversight of production. I led a variety of projects for clients ranging from newly-minted startups to Fortune 100 companies and globally recognized non-profit organizations to world-renowned publishers and content creators. Some of those projects include: • Product & Installation Design Lead for I Went to MoMA and… (MoMA, NYC). • Strategy & UX Design Lead for If I Can Dream (19 Entertainment). • Product Design Lead, Idea Pantry product line/platform (General Mills/Progresso). • Product & Launch Strategy for AMEX Serve & Bluebird. • Global product launch of the Dyson Air Multiplier. • Product Design Lead for the launch of Thinkstock (Getty Images). • Product Design Lead for TruTV. Show less



Pratt Institute

• United States
• Higher Education
• 700 & Above Employee

• Guest Lecturer

  • Mar 2009 - Apr 2010

  Guest lecturer for a senior level Art Director's course in Spring 2009 and again in Spring 2010. Our assignment dealt with self promotion utilizing a digital and social toolkit — ie. product design with yourself as the product. Guest lecturer for a senior level Art Director's course in Spring 2009 and again in Spring 2010. Our assignment dealt with self promotion utilizing a digital and social toolkit — ie. product design with yourself as the product.



Miami Ad School

• United States
• Advertising Services
• 1 - 100 Employee

• Teacher/Lecturer

  • Jul 2009 - Sep 2009

  Advertising agencies and brands are running scared. They're being forced to seek out alternative means of engaging consumers because their excessive marketing habits of the past have been rendered obsolete, both by technology and by lack of consumer interest. Face it, no one wants to be advertised to. But for many, this movement isn't just some new fad to control costs during troubled times. The best marketing has always come from creating something valuable and useful. People gravitate towards, and like talking about, simple, valuable and entertaining interactions. They're willing to forgive (and even embrace) branded messages that come with them. Forget thinking big. It's time to think small. It's time to embrace the art of simple, smart and social. It's time to stop creating advertisements and start creating useful things that advertise. This class explored these ideas through a series of discussions and hands-on assignments designed to break through the constraints of traditional mediums. It aimed to demonstrate that, by embracing the digital toolkit and focusing on being nimble, effective communication can be executed more efficiently and with greater impact than the clutter that's prevalent today. Show less



University of Texas at Austin

• Oil and Gas
• 1 - 100 Employee

• Guest Lecturer

  • Jun 2009 - Jul 2009

  I was invited to teach a portion of a course on new media dealing with the ways in which technology and digital media have effected the state of the advertising/branding/marketing industries. I was invited to teach a portion of a course on new media dealing with the ways in which technology and digital media have effected the state of the advertising/branding/marketing industries.



Merkley + Partners

• United States
• Advertising Services
• 200 - 300 Employee

• Art Director

  • Jun 2006 - Nov 2007

  M+P is an ad agency with a long history of designing communications for some of the world’s most respected brands. I handled strategic, design, and creative work for: Mercedes-Benz Aunt Jemima Mrs. Butterworth's Edible Arrangements The Ad Council Ferrero Rocher Arby's M+P is an ad agency with a long history of designing communications for some of the world’s most respected brands. I handled strategic, design, and creative work for: Mercedes-Benz Aunt Jemima Mrs. Butterworth's Edible Arrangements The Ad Council Ferrero Rocher Arby's



Beyond Madison Avenue

• Editor & Blogger

  • Sep 2005 - Nov 2007

  Beyond Madison Avenue was created in September 2005 as an outlet for a few select writers to share their insights on branding and strategy, marketing and advertising, and traditional & innovative media opportunities. I started writing for Beyond Madison Avenue at its inception and served as Editor from September 2006 to November 2007. Regularly ranked among the top 70 media and marketing blogs, under my guidance, BMA grew to include its own podcast, and was voted the Most Valuable Blog ahead of prominent challengers such as Seth Godin and Wired Magazine. Show less



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Freelance Square Peg

  • 2004 - 2006

  During my early career, I cut my teeth working for some of the most demanding agencies and interesting client partners I could find. I brought to the table a unique mix of skills and services including: Product Design, Visual Design, Art Direction, Copywriting, and Marketing work. My clients during this period included: • Arsenal Creative (Austin, Texas) • DiMassimo Goldstein (New York, NY) • Toy (New York, NY) • DDB (New York, NY) • Rabbi & Author, Sam Stahl (San Antonio, TX) • Tractenberg Advertising (New York, NY) • Cline, Davis, & Mann (New York, NY) • Undercurrent (New York, NY) • The Museum of American Finance (New York, NY) Show less