Experience

Global Employability
• Canada
• Human Resources Services
• 1 - 100 Employee
• Digital Marketing Specialist

  • Mar 2023 - Present


PayPro by ConnectPay (Private) Limited

• Marketing Communications Manager

  • May 2020 - Aug 2020

  • Lead the marketing department • Managed, coordinated & aligned all marketing department tasks • Supervised a team of young marketers • Social media management across Facebook, Instagram, Youtube, Linkedin and Twitter • Lead generation through social media • Cross promotional marketing with merchants and clients • Generating ideas, planning, designing and executing marketing collateral on social media channels • Designing and executing paid Ad campaigns for company’s brand awareness, services, features & benefits on social media • Planned, designed and executed Facebook, Youtube and Linkedin Ad campaigns • Active participation in the design phase of creating PayPro's mobile APP • Creating monthly marketing budgets • Creating Pitch decks for corporate and other industries • Planning, designing and executing merchant on boarding collateral • Contract management • Assisted the HR department in hiring. ( interviews & contracts) Show less



The School of Writing

• Pakistan
• Writing and Editing
• 1 - 100 Employee

• Social Media Marketing Manager

  • Oct 2019 - Apr 2020

  Planning, Designing and Execution of Creative engaging Social Media Marketing Content for U.S AID projects. These projects focus on the Cultural engagement through different multimedia, enabling the underprivileged youth to become self assuring, competent, skilled and contributing members of the society. PROJECTS: Badal Do, Youth Matters and The Big Picture. Also responsible for Promotion of Creative Programs in Literacy and Arts for students and professionals by offering them comprehensive services in Reading, writing & new media to cater their creative and technical needs. In collaboration with Andover Bread Loaf writing workshops Massachusetts USA. Show less



Sports, Inc.

• Sporting Goods Manufacturing
• 1 - 100 Employee

• Assistant Brand Manager

  • Feb 2014 - Jan 2015

  Worked on brands: * Havianas * North face * Vans * Birkenstock * Adidas * Reebok * Under Armor I closely monitored and analyzed sales volume, market share trends and competitive activity. As well as assisted in developing and executing promotional initiatives and Marketing campaigns to profitably increase consumption within budgeted parameters. Assisted in the identification and development of business building ideas and worked with other business unit team members to execute the plans that meet investment criteria. Also worked on the excel order forms. Ensured the development, marketing, brand positioning & communication strategies while working as ABM. I was also responsible in Preparing Power Point presentations, business plans and marketing strategies for the clients. Show less



Starwood Hotels & Resorts Worldwide, Inc. Sheraton Hotel

• Creative Marketing Executive

  • Jan 2012 - May 2013

  > Designed all the in-house and outdoor advertisements > Designed all their Creative collateral > Designed all Promotional campaigns > Designed and formulated all social media promotions > Maintained brand standards. • Worked on In-house graphic collateral for hotel including billboards, brand identity logos, menus, weekly and monthly promotional collateral. • Worked on the promotion of Sheraton’s Lebanese, Italian, Pakistani and Coffee lounge. Designed their menus, billboards and monthly and weekly promotional collateral. • Worked single handily on the design of the new flower shop ‘The Secret Garden’ from the conceptualizing to designing including logos, interior and exterior of the shop. • Designed all the creative collateral for the Grand Opera Gala held at Sheraton including print Ads, posters, banners, tickets, TVC and logo. • Designed visual communication of the newly opened floral shop. • Assisted and collaborated with the PR manager with social media promotions. • Did majority of their in house photography ( promotional and other) • Attended different brand training's and assisted with the different restaurants interior designing. Show less



Synergy Advertising

• Advertising Services

• Internship

  • Jun 2009 - Jul 2009

  > Interned at Synergy advertising agency in the creative department. > Designed print AD for PAK-LIBYA bank > Designed print AD for a UAE based steel company.Tuwarqi Steel Mills > Made a presentation and designed print ADS for TAPAL ice tea > Created a plan and draft for an online digital shopping outlet > Interned at Synergy advertising agency in the creative department. > Designed print AD for PAK-LIBYA bank > Designed print AD for a UAE based steel company.Tuwarqi Steel Mills > Made a presentation and designed print ADS for TAPAL ice tea > Created a plan and draft for an online digital shopping outlet



JWT

• United Kingdom

• Internship

  • May 2008 - Jul 2008

  Interned in Creative as well as Client Services. • Worked on a large telecom communication project ‘Jazz’ and designed logos for their campaign. • Brain stormed and pitched ideas and concepts for a new telecom product ‘Octane’ • Prepared presentations for clients on competitor telecoms and provided analysis on advertising strategies Interned in Creative as well as Client Services. • Worked on a large telecom communication project ‘Jazz’ and designed logos for their campaign. • Brain stormed and pitched ideas and concepts for a new telecom product ‘Octane’ • Prepared presentations for clients on competitor telecoms and provided analysis on advertising strategies