Experience

Careem

• United Arab Emirates
• Software Development
• 700 & Above Employee

• Copy Lead

  • Mar 2022 - Present

  - Craft high-quality copy for the brand & growth teams in Pakistan - includes macro hero campaigns to micro day-to-day efforts across all online & offline channels - Support the global brand team with copy & local adaptations - Assist the marketing manager in crafting campaigns & delivering brand strategy - Craft original organic content for the in-house social media team, including scripts for live-action & animated videos - Craft compelling copy for all supply-side campaigns targeting the engaged & potential Captain community in Pakistan Show less



Backspace

• Pakistan
• Public Relations and Communications Services
• 1 - 100 Employee

• • Jan 2022 - Feb 2022

  - Actively working with leadership on areas of business development, management & internal policies- Overseeing & managing 8+ clients; acting as advisor & consultant on digital marketing & communication solutions, setting targets where need be- Leading a team of 7+ videographers, designers & content creators to continuously meet production & marketing objectives

• • Jun 2020 - Jan 2022

  - Leading a team of 7+ videographers, designers & content creators to continuously meet production & marketing objectives - Ideating, developing & overseeing execution of strategic monthly content calendars to meet organic marketing objectives of 5+ clients; regularly working as script, content & copywriter as well as social media & community manager for select clients- Overseeing client management of 8+ clients, personally managing 5+ clients; advising & consulting clients on best practices in digital marketing & communications- Actively helping leadership in business development & proposal building; helping to build & execute branded workshops Show less

• • Sep 2019 - Jun 2020

  - Ideating, developing & executing monthly content calendars to meet organic marketing objectives for 5+ clients; regularly acting as photographer, videographer, writer & video editor to execute said content; acting as coordinator & project manager for longer content projects/videos- Social media management & community management for 5+ clients- Client management of 5+ clients over this duration; acting as advisor and consultant on best practices in digital marketing & communications



Geo Tv Network

• Pakistan
• Broadcast Media Production and Distribution
• 700 & Above Employee

• • Dec 2013 - Mar 2018

  - Conceptualizing, developing from scratch and writing multiple film projects into a complete screenplay- Working closely with producers to develop existing concepts into screenplays- Working closely with directors to develop, write and edit screenplays for film projects- Creating various script appendages such as synopses, one-liners, elevator pitches, beat-sheets, character arc briefs etc for above-mentioned screenplays

• • May 2015 - May 2015

  Worked as Production Designer for Telefilm "Nazar Ke Saamne"In charge of Art Direction, Wardrobe and entire look and feel of telefilm.



SOC Films

• Karachi

• Production Intern

  • Jul 2012 - Sep 2012

  In charge of translating and transcribing raw footage from regional language ‘Dhatki’ to English; editing out content to be included in final cut of documentary. In charge of translating and transcribing raw footage from regional language ‘Dhatki’ to English; editing out content to be included in final cut of documentary.