Assistant Professor

• May 2022 - Present

University Lecturer

• Sep 2011 - Apr 2022

Social Media Marketing Specialist

• Aug 2021 - Apr 2022

As Social Media Marketing Specialist, job was to rate the relevancy and accuracy of ads pertaining to social media. The ads needed to be designed specifically targeted to various combinations of market demographics based on gender identity, age range and social media activity. As Social Media Marketing Specialist, job was to rate the relevancy and accuracy of ads pertaining to social media. The ads needed to be designed specifically targeted to various combinations of market demographics based on gender identity, age range and social media activity.

Research and Curriculum Development Consultant

• Oct 2021 - Mar 2022

• Liaise with subject matter experts and journals to receive content • Review, screen, validate and propose content and research articles including graphics • Create English language narration (from journal provided by subject matter experts) as well as the English language caption. • Provide feedback related to every proposed journal and research article in terms of appropriation relevant to social, cultural and religious elements • Collaborate with Learning and Development Team and Content Owner/Subject Matter Expert as project progresses • Test and revise content based on feedback Show less

Research Scholar

• Oct 2015 - Mar 2022

Social Media Evaluator

• Mar 2021 - Jul 2021

As a social media evaluator, the job was to analyze the advertising for a brand or company and determine whether its online content is relevant to target audience or not. I was responsible to look at the company's content and advertisements across the internet, check newsfeeds or search results, and use an online reporting tool to provide information about the content. The content approved has to be culturally, politically and religiously relevant and engaging to the specified target audience. As a social media evaluator, the job was to analyze the advertising for a brand or company and determine whether its online content is relevant to target audience or not. I was responsible to look at the company's content and advertisements across the internet, check newsfeeds or search results, and use an online reporting tool to provide information about the content. The content approved has to be culturally, politically and religiously relevant and engaging to the specified target audience.

Assistant Marketing Manager

• Jun 2011 - Aug 2011

• Responsible to develop an annual marketing plan in conjunction with the sales department in order to meet agreed company objectives. • Responsible to execute all aspects of integrated marketing plan, including advertising development and media placement, promotions, events marketing communications, sponsorships/partnerships and sales support • To ensure consistent application of positioning and messaging strategy across all components of the marketing mix • Support the development of the brand strategy and positioning including the socialization and deployment throughout the organization Show less

Management Trainee Officer

• May 2010 - May 2011

• Assessment and management of the overall brand health and identifying drivers of strength and improvement opportunities • Responsible to conduct regular market research and specify market requirements/ongoing trends in regional/domestic paint industry and raw materials including monitoring of prices and future outlook • Conducting competitive analysis on quarterly basis• Tracking performance of strategic business units, including ROI of specific initiatives and of overall marketing program • Managing budget, billing and forecasting activity. • Developing, editing and approving content for publication in print and electronic media • Designing and intiating of advertising campaign of Berger paints in collaboration with City Traffic Police Lahore to create awareness about traffic rules and regulations and induce social behavior change Show less

Business Consultant

• May 2009 - Sep 2010

Worked with Kaya Systems Pvt. Limited (A USA based services provider company, provides services to companies/individuals in USA, UK, Canada, Australia, South Africa, etc. who wants to outsource) for an year as Business Services Consultant. • Primary and secondary research and report writing • Developing business plans and performing multiple analysis according to customer requirement • Database research, development, designing and analysis • Developing training content for the trainers in collaboration with US Based non-profit organizations such as Rainforest Alliance • Search engine optimization, adwords, e-commerce marketing, copy and content writing Show less

Research Instrument Design and Surveyor

• Dec 2007 - Apr 2008

• Developing of research instrument according to research needs of the client • Conducting and controlling of structured interviews and transcription of the interview for data analysis purposes • Developing of research instrument according to research needs of the client • Conducting and controlling of structured interviews and transcription of the interview for data analysis purposes