Head of Growth

• May 2022 - Present

Copywriter and Content Strategist

• Apr 2021 - Oct 2022

Head of Content Design

• Oct 2018 - Mar 2021

Contributing Writer

• Sep 2015 - Oct 2018

Researcher

• Mar 2017 - Sep 2017

As MSI- Field Researcher, I interviewed key informants and studied incidents of violence in conflict-prone neighbourhoods of Karachi to analyse the impact of the paramilitary-led operation in the city which kicked off in Sep 2014. The project was funded by USAID. The primary objective of the survey was to identify violence prone localities and recommend ideas to promote healthy cultural/social activtiies that will keep the youth of the neighbourhood away from violent extremism. As MSI- Field Researcher, I interviewed key informants and studied incidents of violence in conflict-prone neighbourhoods of Karachi to analyse the impact of the paramilitary-led operation in the city which kicked off in Sep 2014. The project was funded by USAID. The primary objective of the survey was to identify violence prone localities and recommend ideas to promote healthy cultural/social activtiies that will keep the youth of the neighbourhood away from violent extremism.

Sr. Accounts Manager

• Mar 2016 - Sep 2016

PIA – Pakwheels – PTCL – Indus Motor • Develop PR strategies, campaigns, and initiatives to improve public perception of the company • Prepare and publish newsletters and other company literature • Create motivational videos • Draft speeches for executives • Respond to information queries from media and the general public • Write press releases and media kits PIA – Pakwheels – PTCL – Indus Motor • Develop PR strategies, campaigns, and initiatives to improve public perception of the company • Prepare and publish newsletters and other company literature • Create motivational videos • Draft speeches for executives • Respond to information queries from media and the general public • Write press releases and media kits

Sr. Copyeditor

• Sep 2015 - Feb 2016

•Editing weekly stories •Coordinating with contributors •Planning the layout with the editor and putting stories on the pages •Editing weekly stories •Coordinating with contributors •Planning the layout with the editor and putting stories on the pages

Staff Reporter & Feature Writer

• Jun 2011 - Sep 2015

Worked as staff reporter at The News International for more than three years - My responsibilities included: Developing pitches Research related topics combining personal interviews with informants, credible online sources and academic experts Write clear and concise copy Proofread and edit Submit work to editors for input and approval Worked as staff reporter at The News International for more than three years - My responsibilities included: Developing pitches Research related topics combining personal interviews with informants, credible online sources and academic experts Write clear and concise copy Proofread and edit Submit work to editors for input and approval