Anna Valero

Owner at Hook Hall
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Contact Information
us****@****om
(386) 825-5501
Location
Washington, District of Columbia, United States, US

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Credentials

  • Certified Meeting Professional
    Convention Industry Council

Experience

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Owner
      • Jan 2018 - Present

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Owner
      • Jul 2017 - Present

    • United States
    • Hospitality
    • 1 - 100 Employee
    • President & Cofounder
      • Oct 2016 - Present

  • Valero Strategies
    • Washington, DC
    • Principal
      • Mar 2013 - Present

      – Providing outreach, website maintenance, and project management support for the Professional Women in Advocacy Conference – Assist in the strategy and implementation of raising PAC funds for congressional clients and leadership PACs through traditional outreach and events – Provided logistics and communications support for Congressional weekend fundraiser in Martha's Vineyard – Part of a small team that raised over half a million dollars in less than three months for a state-wide attorney general primary race – Supported a development department for a school focused on providing high-quality education to under served communities in Washington, DC with their direct mail appeals, social media outreach, and special event production during a period of transition – Produced and coordinated forum for Rockefeller Brothers Fund to bring high-level government officials and business leaders from Egypt to discuss a potential economic council for Egypt – Produced a 1,500 person fundraising concert featuring winning performers from Arab Idol – Built and managed all sales processes, and marketing strategy for organic catering company to increase brand awareness, customer retention, and manage all event coordination planning – Created a new brand website allowing client to take requests for guesthouse reservations online, including an easy-to-use system to make changes and updates to the web content Show less

    • United States
    • International Affairs
    • 1 - 100 Employee
    • Director of External Affairs
      • Jun 2010 - Mar 2013

      – Developed and launched a new brand strategy, including website and logo redesign, interactive online map directory, and new communications materials to increase the organization’s profile with members, NGOs, corporations, and government entities. – Overhauled the communications strategy to include social media and targeted email outreach, media partnerships, and webinar series with partners. – Produced and oversaw organizational budgets with the Director of Finance, ensuring compliance with federal and foundation grant requirements. – Lead the creation of a custom CRM database to track member information and payments. – Hired and supervised staff, and created comprehensive protocols for staff performance, and revised organizational policies. – Planned, produced, and programmed conferences, galas and events in locations around the world including Canada, Egypt, Mexico, and the United States. Oversaw all aspects of planning, implementation and evaluation including budgeting, site selection, logistics, speaker recruitment, educational programming, marketing, hotel and vendor coordination, sponsorship development, and all cross-department planning. – During a period of leadership transition, assisted with a reorganization plan, and ensured continuity especially with staff turnover and workflow. – Acted as a staff liaison to the Board of Directors, Honorary Board and State Coordinators. – Lead Conference Committee in creating an open RFP cycle for site selection and proposed a new schedule to increase attendance, minimized losses by 60%, and realize a profit. – Managed office space build out and move, including a period of having a virtual office. Show less

    • Independent Consultant
      • Jul 2008 - Apr 2010

      – Produced multiple corporate and nonprofit events, including all logistics, marketing and sponsorship development, from concept to completion. Types of events include cycling and running events, fashion shows, and customer appreciation events. – Hired, trained, and supervised 25 staff members. – Coordinated website development and redesign for multiple clients, in the corporate and political arenas. Strategized integrated social media and offline campaigns to coincide with website launches. – Produced experiential marketing campaigns for corporate clients with integrated social media components – Wrote proposals and projected budgets/quotes for potential clients. Show less

    • Director of Marketing & Programs
      • Jan 2007 - Jun 2008

      – Created a new brand campaign, including website rebrand and e-newsletter, to promote Capitol Hill as a business and entertainment destination. – Represented the Capitol Hill BID Business at community working group discussions. – Led award-winning Youth Empowerment for Success weekend program for at-risk youth. – Launched the first Public Space Recycling pilot program in DC with Dept. of Public Works. – During my tenure the organization implemented a rehabilitation program hiring 11 formerly homeless or incarcerated individuals to provide work skills training in street maintenance. Show less

    • Concert Manager
      • 2006 - 2008

      -Oversaw the planning and logistics, including registration and post-concert refreshments, for the Thomas Circle Singers, a chamber choral ensemble with a dual mission: to perform diverse choral works for the enjoyment of audiences in the Washington DC area and to raise awareness and funds for organizations that address the pressing needs of the city’s underserved citizens. -Oversaw the planning and logistics, including registration and post-concert refreshments, for the Thomas Circle Singers, a chamber choral ensemble with a dual mission: to perform diverse choral works for the enjoyment of audiences in the Washington DC area and to raise awareness and funds for organizations that address the pressing needs of the city’s underserved citizens.

    • Client Advocacy Manager
      • Jan 2006 - Mar 2007

      – Collaborated with senior management to plan and implement marketing and media strategies and materials for this online bidding sales reliability organization. – Worked directly with clients to develop listing profile templates to help sellers on online bidding sites like EBay to attract more customers. – Created collections protocols for online sellers to effectively retain sales. – Promoted the organization at trade shows and conferences. – Collaborated with senior management to plan and implement marketing and media strategies and materials for this online bidding sales reliability organization. – Worked directly with clients to develop listing profile templates to help sellers on online bidding sites like EBay to attract more customers. – Created collections protocols for online sellers to effectively retain sales. – Promoted the organization at trade shows and conferences.

    • Development Intern
      • 2002 - Jan 2007

      – Assisted with organizing and producing monthly open house and community-building events to attract and retain potential donors for this innovative afterschool and summer arts program for at-risk youth. – Carried out various development tasks, including producing grants reporting calendars, foundation and corporate giving research, and compiling required information for grant proposals. – Assisted with organizing and producing monthly open house and community-building events to attract and retain potential donors for this innovative afterschool and summer arts program for at-risk youth. – Carried out various development tasks, including producing grants reporting calendars, foundation and corporate giving research, and compiling required information for grant proposals.

Education

  • American University
    Public Communication, Law & Society
    2002 - 2006
  • University of Wollongong
    2005 - 2005

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