Experience

Playtika

• Israel
• Computer Games
• 700 & Above Employee

• Organic Growth & ASO Team Leader | Market Research Expert

  • Jun 2021 - Present

• Organic Growth Manager & Market research expert

  • Jun 2020 - Present



TBWA/ LH media

• Tel Aviv Area, Israel

• Research & Strategy Manager

  • Jun 2018 - Jun 2020

  • Establishing communicational strategies for international mega brands: HUAWEI (In over 30 countries in Europe & Israel) UNITED GROUP (In the Balkans) and for big brands in Israel: Bosch, Lexus, Union Bank, Lee Cooper, Opel and more. • Establishing a sharp and relevant communicational message strategy based on a thorough analysis of the psychology of the consumer, a map of competition and an understanding of the product's strengths and weaknesses. A strategy tailored to all brand advertising platforms. • I established and managed an in-house department of market research of various kinds and created an independent profit unit for the company • Direct handling with the clients. Building strategic and marketing presentations and presenting them to clients. • Using SQL and SPSS to derive consumer insights from large databases Show less



TBWA lh Advertising

• Strategic Planning

  • Nov 2016 - Jun 2020



Ben-Gurion University of the Negev

• Israel
• Higher Education
• 700 & Above Employee

• Teaching and Research Assistant

  • Sep 2011 - Sep 2014

  • Preparing lessons and actively teaching a class of 40 B.A students. • Composing exam's questions and grading students' exams. • Preparing lessons and actively teaching a class of 40 B.A students. • Composing exam's questions and grading students' exams.



Electra Consumer Products Ltd

• Israel
• Consumer Electronics
• 100 - 200 Employee

• Sales Consultant

  • Jan 2011 - Sep 2014

  • Professional knowledge of all the products and intensive marketing by using excellent persuasion skills. • Outstanding Interpersonal skills. • Being initiative at work by promoting more profitable products for the company. • Professional knowledge of all the products and intensive marketing by using excellent persuasion skills. • Outstanding Interpersonal skills. • Being initiative at work by promoting more profitable products for the company.



Micron Technology

• United States
• Semiconductor Manufacturing
• 700 & Above Employee

• Training's Utility Evaluation

  • Sep 2012 - Sep 2013

  As part of my practicum year at Micron, I have conducted an overall evaluation to Micron's trainings utility according to Kirkpatrick’s four level of training evaluation. As part of my practicum year at Micron, I have conducted an overall evaluation to Micron's trainings utility according to Kirkpatrick’s four level of training evaluation.