Performance Improvement Specialist

• Jul 2022 - Present

✅ Create effective campaigns in Google Ads and research keywords, competitors analysis and conversation optimization. ✅ Creating and managing landing pages and conversion tracking tools such as Google Analytics to measure campaign effectiveness. ✅ Provide in-depth and insightful custom reports to communicate key metrics and findings. ✅ Doing analysis and optimization of activities, and measuring effectiveness. ✅ Analyzing customer data to identify potential customers who may be interested in the company’s products or services. ✅ Provide strategic insight into campaign performance. ✅ Stay up to date on new features, remain up-to-date with trends and functionalities in social advertising. Show less

Sales And Marketing Specialist

• May 2014 - Present

✅ Conduct market research to find answers about consumer requirements, habits and trends. ✅ Brainstorm and develop ideas for creative marketing campaigns. ✅ Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.). ✅ Liaise with external vendors to execute promotional events and campaigns. ✅ Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts. ✅ Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.). ✅ Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies. ✅ Undertake individual tasks of a marketing plan as assigned. Show less

Freelancer

• 2013 - Present

✅ Developing effective media buying strategies. ✅ Participating in media planning to identify target audiences and craft effective campaigns. ✅ Help identify target audiences and plan/implement media campaigns. ✅ Optimize campaign plans and budgets accordingly. ✅ Experiment with new platforms and channels. ✅ Ensure ads are creative and displayed appropriately and correctly. ✅ Monitor costs/campaign spending. ✅ Prepare and generate campaign reports and data analysis. ✅ Keyword research and planning. ✅ Google Ads campaign budget analysis, campaign set up, copy creation & testing. ✅ Landing page creation and optimization(on demand). ✅ Content review & modifications(on demand). ✅ Google Analytics review, Conversion rate analysis, Competitor ads review & Ongoing bid adjustments. Show less

Performance Marketing Manager

• Sep 2021 - Jun 2022

✅ Manage all aspects of Google Ad campaigns. ✅ Create and optimize ad campaigns and paid search landing pages. ✅ Analyze and optimize ad campaigns to increase return on investment (ROI). ✅ Use Google Ads to drive a variety of online marketing campaigns. ✅ Manage and optimize display campaigns across multiple devices. ✅ Analyze and optimize pay-per-click (PPC) campaigns to increase ROI. ✅ Develop PPC strategies to increase online visibility. ✅ Collaborate with a team of marketers, Google Ads specialists, and engineers. Show less

Senior Software Engineer

• Nov 2012 - Nov 2013

✅ Develop high-quality software design and architecture ✅ Identify, prioritize and execute tasks in the software development life cycle. ✅ Develop tools and applications by producing clean, efficient code. ✅ Automate tasks through appropriate tools and scripting. ✅ Review and debug code. ✅ Perform validation and verification testing. ✅ Collaborate with internal teams and vendors to fix and improve products. ✅ Document development phases and monitor systems. ✅ Ensure software is up-to-date with latest technologies. Show less

Senior Software Engineer

• Oct 2011 - Nov 2012

✅ Serve as a technical lead contributing to and directing the efforts of development teams, including internal and external team members. ✅ Contribute to the ongoing evolution of the existing content supply portfolio of applications and services. ✅ Design, develop, modify, implement, and support software components anywhere in the software stack. ✅ Determine root cause for the most complex software issues and develop practical, efficient, and permanent technical solutions. ✅ Remain current on new technologies and available vendor packages; evaluate and make recommendations as necessary. ✅ Assist in task planning, estimation, scheduling, and staffing. ✅ Mentor Software Engineers to allow for skill/knowledge development through advice, coaching, and training opportunities. ✅ Determine process improvements, best practices, and develop new processes. ✅ Work in close partnership with cross-functional teams and management. Show less

Elementary First Aid and Life Saving Skills

• Oct 2011 - Oct 2011

Completed Elementary First Aid and Life Saving Skills Programme Completed Elementary First Aid and Life Saving Skills Programme

Certified Java Programmer

• Jul 2009 - Jul 2009

Completed Java Programming Certification Completed Java Programming Certification

Four Weeks Summer Training

• 2007 - 2007

Entrepreneurship Development Programme

• 2007 - 2007

Completed Entrepreneurship Development Programme Completed Entrepreneurship Development Programme