Experience

Matrix

• Israel
• IT Services and IT Consulting
• 700 & Above Employee

• Product Manager

  • May 2022 - Present



AllJobs (דרושים)

• Israel
• Human Resources Services
• 100 - 200 Employee

• Digital Product Manager

  • Aug 2017 - May 2022

  • Directing B2B and B2C web and mobile group of products throughout their life cycle • Defining and outlining new features for the company's CRM web based application in accordance to the product's requirements • Directing all stages of the product's development from initial concept to final product: • collecting requirements, conducting preliminary research, building personas, writing a PRD Product Requirements Specification, working with development and design teams, testing usability and performing QA tests, guiding the team, KPIs and data analysis, version stabilization and improvements • Analysis and translation of business needs and market research to detailed product requirements: writing PRD characterization documents, building diagrams and flow charts, building wireframes and visual characterization (UX Desing) using the Figma system • Close coordination with development, design, QA, marketing and sales teams. • Thorough understanding of web design, WEB and mobile interfaces with UI and UX requirements • Working in an Agile Environment Show less



Walla!

• Israel
• Technology, Information and Internet
• 200 - 300 Employee

• Marketing & Business Development manager

  • Jun 2011 - Aug 2017

  Digital Marketing manager of 4 websites on "Walla! Group": Walla Mazal-Tov | Walla School | Yoram Limudim | Terminal • Managing and leading online and offline campaigns • Managing account budgets - promoting marketing strategies throughout social media • Production of the annual Bridal Show Event at Hangar11 in Tel Aviv: Supervised the budget and allocated the funds, created the event web-site, initiated cooperation with suppliers, worked closely with the art directors, branded and marketed the event on all social media • Developing and managing the content for the websites • Managing the studio, service and back-office department which included 8 employees Show less



Lemonade - Branding Studio

• Israel

• Creator and Owner

  • Jan 2013 - Jul 2015

  Creator and Owner of "Lemonade Branding Studio" – Marketing and branding strategies for a wide range of business owners and companies: • Marketing and promoting the studio using various marketing platforms: social media, SEO, Google ads. • Creating a wide range of costumized products suited to the customers' needs • Conducting marketing research and building a marketing system for customers • Procuring new clients and interacting with them on an ongoing basis. • Creating responsive web sites, setting up and managing social pages • Providing services which included social media, graphic design, generating content, brand naming, creative advertising, professional printing and photography • Business development: Management and establishment of partnerships with companies and printing houses as well as ongoing cooperation with existing partners. Show less



Publicis Worldwide

• France
• Advertising Services
• 1 - 100 Employee

• Digital Account Executive at "Web-Image" - On-line advertisement firm of Publicis Israel

  • Jul 2010 - Jun 2011

  • Client and media liaison, mediation opposite different sections of company • Managing campaigns with set goals (New media) • Procuring new clients • Examining the market and competition • Managing hundreds of thousands of shekel accounts on a monthly basis. • Client and media liaison, mediation opposite different sections of company • Managing campaigns with set goals (New media) • Procuring new clients • Examining the market and competition • Managing hundreds of thousands of shekel accounts on a monthly basis.