Amit Kumar
Zonal Strategy & Operations Manager at LEAD School- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English Professional working proficiency
-
Hindi Native or bilingual proficiency
Topline Score
Bio
Credentials
-
AMCAT Certified Business Analyst
Aspiring MindsSep, 2014- Oct, 2024 -
AMCAT Certified Data Processing Specialist
Aspiring MindsSep, 2014- Oct, 2024
Experience
-
LEAD School
-
India
-
Education Administration Programs
-
700 & Above Employee
-
Zonal Strategy & Operations Manager
-
Sep 2023 - Present
Responsible for business strategy, process excellence & streamlining in East and North-Eastern states. Responsible for business strategy, process excellence & streamlining in East and North-Eastern states.
-
-
-
BlackBuck (Zinka Logistics Solutions Pvt. Ltd.)
-
India
-
Transportation, Logistics, Supply Chain and Storage
-
700 & Above Employee
-
Area Manager - Supply
-
May 2022 - Aug 2023
Built a team of ~60 people having TLs & CROs in North & Central region of West Bengal from almost scratch and led it to create explosive QOQ growth of ~28%. Step-in leader for the entire WB region – responsible for launching pilot projects such as : Loadboard with 72% target achievement and helping redesign processes for core products like Fuel Card with 8% immediate growth Top-Performer award for exceptionally high employee M2 retention rates – for 3 consecutive… Show more Built a team of ~60 people having TLs & CROs in North & Central region of West Bengal from almost scratch and led it to create explosive QOQ growth of ~28%. Step-in leader for the entire WB region – responsible for launching pilot projects such as : Loadboard with 72% target achievement and helping redesign processes for core products like Fuel Card with 8% immediate growth Top-Performer award for exceptionally high employee M2 retention rates – for 3 consecutive quarters Spearheaded enterprise sales and cracked deals with large fleet owners such as : TATA, Pepsi, ITC & other unregistered owners to contribute ~22% in quarterly sales. Designed upsell and resubscription follow-up systems with pre-existing customers to increase transparency & monitoring, facilitate calling– led to a 5x increase in monthly sale contribution Created a marketplace database comprising of demographics and market potential of primary centres – helped reduce ramp up time for new hires from 2 months to 1 week Optimised day incentivization schemes for CROs to increase monthly sale contribution from <15% to ~35% Increased average monthly sales by 7% by optimally disbursing the regional discounting budget through hyper-specific discounting Revamped reporting and operations processes to decrease monitoring of performing CROs (executives) while doubling down on areas of concern – increased efficiency by 8% Devised a resource maximisation system to eliminate operational barriers and reduce TAT for GPS installation – helped reduce unfulfillment rate from 32% to 4% and boosted one-day installations from 30% to 70% Trained TSLs and CROs to improve sales pitch – share Blackbuck’s unique value proposition, demonstrate key benefits and counter objections – helped increase sales by 12% Designed a lead metric based monitoring system & customized PIP rules for low-performing CROs – helped increase monthly sales by 16-21% for bottom 20 percentile CROs with <4% churn Show less Built a team of ~60 people having TLs & CROs in North & Central region of West Bengal from almost scratch and led it to create explosive QOQ growth of ~28%. Step-in leader for the entire WB region – responsible for launching pilot projects such as : Loadboard with 72% target achievement and helping redesign processes for core products like Fuel Card with 8% immediate growth Top-Performer award for exceptionally high employee M2 retention rates – for 3 consecutive… Show more Built a team of ~60 people having TLs & CROs in North & Central region of West Bengal from almost scratch and led it to create explosive QOQ growth of ~28%. Step-in leader for the entire WB region – responsible for launching pilot projects such as : Loadboard with 72% target achievement and helping redesign processes for core products like Fuel Card with 8% immediate growth Top-Performer award for exceptionally high employee M2 retention rates – for 3 consecutive quarters Spearheaded enterprise sales and cracked deals with large fleet owners such as : TATA, Pepsi, ITC & other unregistered owners to contribute ~22% in quarterly sales. Designed upsell and resubscription follow-up systems with pre-existing customers to increase transparency & monitoring, facilitate calling– led to a 5x increase in monthly sale contribution Created a marketplace database comprising of demographics and market potential of primary centres – helped reduce ramp up time for new hires from 2 months to 1 week Optimised day incentivization schemes for CROs to increase monthly sale contribution from <15% to ~35% Increased average monthly sales by 7% by optimally disbursing the regional discounting budget through hyper-specific discounting Revamped reporting and operations processes to decrease monitoring of performing CROs (executives) while doubling down on areas of concern – increased efficiency by 8% Devised a resource maximisation system to eliminate operational barriers and reduce TAT for GPS installation – helped reduce unfulfillment rate from 32% to 4% and boosted one-day installations from 30% to 70% Trained TSLs and CROs to improve sales pitch – share Blackbuck’s unique value proposition, demonstrate key benefits and counter objections – helped increase sales by 12% Designed a lead metric based monitoring system & customized PIP rules for low-performing CROs – helped increase monthly sales by 16-21% for bottom 20 percentile CROs with <4% churn Show less
-
-
-
Rapido
-
India
-
IT Services and IT Consulting
-
700 & Above Employee
-
Zonal Manager - Operations
-
Nov 2020 - Mar 2022
Responsible for the operations & marketing of 18 cities in East zone with a revenue of Rs. 1.5 crore/month Transitioned operations from loss-leading growth-oriented to sustained profits in both B2C (7% profit at 20% m.o.m growth) & B2B (10%) Reduced acquisition cost by 35% through strategic marketing initiatives executed with ~3x higher task completion rate Increased rides revenue by 28% through segmented discounting & cashback offers for inactive user cohorts Created… Show more Responsible for the operations & marketing of 18 cities in East zone with a revenue of Rs. 1.5 crore/month Transitioned operations from loss-leading growth-oriented to sustained profits in both B2C (7% profit at 20% m.o.m growth) & B2B (10%) Reduced acquisition cost by 35% through strategic marketing initiatives executed with ~3x higher task completion rate Increased rides revenue by 28% through segmented discounting & cashback offers for inactive user cohorts Created the operations playbook for city-heads to improve supply KPIs such as DPR (dropped to ping ratio) by 27% & supply availability (captain login hours) by 35% within a month. Developed a system to immediately track & action drops in demand funnel KPIs i.e. Customer App open, Fare Estimation, Request Ride. Led to a 16-23% enhancement in gross daily demand. Conducted temporal analysis to discern the trends in demand-supply gap – and devised tactics such as booster, surge,cross utilization, segmented incentivization to improve demand fulfillment by 24% & supply fulfillment by 28%. Streamlined B2B client operations (Swiggy, Zomato) to increase revenue by 16% & provide additional earning opportunity for our captains in tough covid times. Segmented bike-captains by performance and created behavior reinforcement systems to decrease cancellations by 23% and rider-rejections by 36% Structured the promoters & 3rd party agencies payouts based on post-install metrics to improve campaign effectiveness by 346% as compared to fixed-time based payouts. Launched the Rapido Auto initiative successfully in 3 cities in just 20 days – resulted in 130 daily rides in less than one week. The model was replicated and rolled out to 11 more cities in the next 1.5 months Devised the bike branding & first-ride free promotional strategies to increase penetration in tier 3 cities. Also resulted in 35% more 2nd-ride in cities like Bareilly.
-
-
Assistant Manager - Operations
-
Jun 2019 - Nov 2020
Responsible for marketing & operations of Ranchi, Raipur and Guwahati. Additionally, led Ranchi to set the benchmark of fastest city to cross 5,000 daily rides. Playbook adopted as benchmark for Rapido’s operations teams. Aggressive demand & supply generation resulted in 12x growth (976 to 12k daily rides) in new launch cities in less than 8 months. Streamlined operations to increase rider supply by ~70% m.o.m growth for 8 months; identified demand hotspots & executed… Show more Responsible for marketing & operations of Ranchi, Raipur and Guwahati. Additionally, led Ranchi to set the benchmark of fastest city to cross 5,000 daily rides. Playbook adopted as benchmark for Rapido’s operations teams. Aggressive demand & supply generation resulted in 12x growth (976 to 12k daily rides) in new launch cities in less than 8 months. Streamlined operations to increase rider supply by ~70% m.o.m growth for 8 months; identified demand hotspots & executed hyper-targeted marketing campaigns to increase app opens by ~40% m.o.m. Experimented with numerous marketing tactics to identify the right advertising channels for each city including posters, classified ads, newspaper inserts,Facebook,Instagram to name a few. Lowered Cost-per-registration for a captain by 40% & cost per acquisition by ~45% Devised data-driven marketing initiatives to run personalized campaigns – both offline & online – to increase the ROI by 2x Improved retention through segmented win-back campaigns by ~15% for supply& ~10% for demand. Tested varied offer slabs to further reduce churn by ~5%. Company representative for interaction with both govt & other officials for legal issues such as: service legalization, provisional permission. Additionally, represented Rapido in social awareness campaigns, conferences and public relations.
-
-
-
Tapp Me
-
Delhi, India
-
Manager - City Operations
-
Apr 2017 - Nov 2018
Responsible for running the B2B operations for Patna, now for Delhi region – over 20+ projects generating nearly 60% of the company's revenue in region. Also, covered for B2C operations on an as-needed basis. Streamlined the quotation generation and client onboarding processes to reduce response times from 3 days to a few hours – helped reduce drop-offs by over 35%. Devised end-to-end processes for project management. operations workflow and resource allocation and management –… Show more Responsible for running the B2B operations for Patna, now for Delhi region – over 20+ projects generating nearly 60% of the company's revenue in region. Also, covered for B2C operations on an as-needed basis. Streamlined the quotation generation and client onboarding processes to reduce response times from 3 days to a few hours – helped reduce drop-offs by over 35%. Devised end-to-end processes for project management. operations workflow and resource allocation and management – helped reduce turnaround time by 33% for standard projects and reduced escalations by 60% month-on-month Appointed the SPOC (including both business development and operations) for prestigious brands such as : Apple, Levis, NTPC, Ultra Tech Cement & Oyo Rooms Served as the go-to person for any bespoke projects which had never tackled before. Also responsible for using these to create standardize project timelines and resource allocation. Responsible for interviewing and hiring suitable candidates for the role of operations executive / project supervisor. Established a strategy for vendor management for materials and tools which cut down project operating costs by 12%. Created a resource distribution methodology internally within on-going projects. Also established 3rd party contacts to mitigate risks in case of over-allocation while ensuring no compromise on safety standards. Show less Responsible for running the B2B operations for Patna, now for Delhi region – over 20+ projects generating nearly 60% of the company's revenue in region. Also, covered for B2C operations on an as-needed basis. Streamlined the quotation generation and client onboarding processes to reduce response times from 3 days to a few hours – helped reduce drop-offs by over 35%. Devised end-to-end processes for project management. operations workflow and resource allocation and management –… Show more Responsible for running the B2B operations for Patna, now for Delhi region – over 20+ projects generating nearly 60% of the company's revenue in region. Also, covered for B2C operations on an as-needed basis. Streamlined the quotation generation and client onboarding processes to reduce response times from 3 days to a few hours – helped reduce drop-offs by over 35%. Devised end-to-end processes for project management. operations workflow and resource allocation and management – helped reduce turnaround time by 33% for standard projects and reduced escalations by 60% month-on-month Appointed the SPOC (including both business development and operations) for prestigious brands such as : Apple, Levis, NTPC, Ultra Tech Cement & Oyo Rooms Served as the go-to person for any bespoke projects which had never tackled before. Also responsible for using these to create standardize project timelines and resource allocation. Responsible for interviewing and hiring suitable candidates for the role of operations executive / project supervisor. Established a strategy for vendor management for materials and tools which cut down project operating costs by 12%. Created a resource distribution methodology internally within on-going projects. Also established 3rd party contacts to mitigate risks in case of over-allocation while ensuring no compromise on safety standards. Show less
-
-
-
GoZoomo (Gozoomo.com)
-
Technology, Information and Internet
-
1 - 100 Employee
-
Assistant Manager - Operations
-
Sep 2015 - Feb 2017
Led a team of 4 senior operation executives and managed up to 10 operation executives on an ad-hoc basis Created an additional revenue stream via a marketplace exchange model for “just-sold” bikes - Resulted in 32% revenue increase. Established key business partnerships to upsell insurance – increased average purchase value by 7.5% Designed a post-purchase feedback process to understand customer preferences and conduct segmentation. Analysed the responses to develop a… Show more Led a team of 4 senior operation executives and managed up to 10 operation executives on an ad-hoc basis Created an additional revenue stream via a marketplace exchange model for “just-sold” bikes - Resulted in 32% revenue increase. Established key business partnerships to upsell insurance – increased average purchase value by 7.5% Designed a post-purchase feedback process to understand customer preferences and conduct segmentation. Analysed the responses to develop a recommendation system and to streamline inventory procurement Devised marketing strategies including point-of-sale referral scheme which reduced acquisition cost by 300% and a clearance sale which cut losses worth Rs. 2 lacs on unsold inventory Developed the Lead Generation technique based off of Olx which targeted people in the final stages of the buyer cycle hence, had 6x higher closing ratio than the other lead-gen techniques. Formulated the processes of procurement and post-sales and refined them to minimize cost and maximize customer satisfaction and data collection respectively Designed the Customer Engagement Program – created a conversation roadmap and authentic scripts to address information disclosure and queries such as: Warranty, Name Transfer, Insurance, Resell Value Additionally, responsible for – conducting business meetings and weekly performance evaluation, handling escalations, resource management and optimization, selecting RTO agents, interviewing for full time positions Show less Led a team of 4 senior operation executives and managed up to 10 operation executives on an ad-hoc basis Created an additional revenue stream via a marketplace exchange model for “just-sold” bikes - Resulted in 32% revenue increase. Established key business partnerships to upsell insurance – increased average purchase value by 7.5% Designed a post-purchase feedback process to understand customer preferences and conduct segmentation. Analysed the responses to develop a… Show more Led a team of 4 senior operation executives and managed up to 10 operation executives on an ad-hoc basis Created an additional revenue stream via a marketplace exchange model for “just-sold” bikes - Resulted in 32% revenue increase. Established key business partnerships to upsell insurance – increased average purchase value by 7.5% Designed a post-purchase feedback process to understand customer preferences and conduct segmentation. Analysed the responses to develop a recommendation system and to streamline inventory procurement Devised marketing strategies including point-of-sale referral scheme which reduced acquisition cost by 300% and a clearance sale which cut losses worth Rs. 2 lacs on unsold inventory Developed the Lead Generation technique based off of Olx which targeted people in the final stages of the buyer cycle hence, had 6x higher closing ratio than the other lead-gen techniques. Formulated the processes of procurement and post-sales and refined them to minimize cost and maximize customer satisfaction and data collection respectively Designed the Customer Engagement Program – created a conversation roadmap and authentic scripts to address information disclosure and queries such as: Warranty, Name Transfer, Insurance, Resell Value Additionally, responsible for – conducting business meetings and weekly performance evaluation, handling escalations, resource management and optimization, selecting RTO agents, interviewing for full time positions Show less
-
-
-
CredR
-
India
-
Motor Vehicle Manufacturing
-
200 - 300 Employee
-
Business Development Manager
-
Dec 2014 - Jul 2015
Implemented zone based targeting. Helped scale the business for the E-City zone by 14% Built a price matrix model, using the available data points from previously sold bikes to determine the optimum price;considering the satisfaction of both the buyer and the seller Designed an onsite process to streamline operations - connected the RMs to the central team directly post-sale, ensured immediate provision of the Warranty and the RSA to the customer thus, ensuring customer… Show more Implemented zone based targeting. Helped scale the business for the E-City zone by 14% Built a price matrix model, using the available data points from previously sold bikes to determine the optimum price;considering the satisfaction of both the buyer and the seller Designed an onsite process to streamline operations - connected the RMs to the central team directly post-sale, ensured immediate provision of the Warranty and the RSA to the customer thus, ensuring customer satisfaction Bridged the demand supply gap by maintaining and generating daily performance reports Show less Implemented zone based targeting. Helped scale the business for the E-City zone by 14% Built a price matrix model, using the available data points from previously sold bikes to determine the optimum price;considering the satisfaction of both the buyer and the seller Designed an onsite process to streamline operations - connected the RMs to the central team directly post-sale, ensured immediate provision of the Warranty and the RSA to the customer thus, ensuring customer… Show more Implemented zone based targeting. Helped scale the business for the E-City zone by 14% Built a price matrix model, using the available data points from previously sold bikes to determine the optimum price;considering the satisfaction of both the buyer and the seller Designed an onsite process to streamline operations - connected the RMs to the central team directly post-sale, ensured immediate provision of the Warranty and the RSA to the customer thus, ensuring customer satisfaction Bridged the demand supply gap by maintaining and generating daily performance reports Show less
-
-
Education
-
2010 - 2014
Birla Institute of Technology
Bachelor of Engineering, 6.61 -
2007 - 2009
Kairali School
AISSCE - Science -
1995 - 2007
D.A.V Public School, Ranchi
AISSE, 78.8%
Community
