Experience

Satin Finserv Limited
• India
• Financial Services
• 100 - 200 Employee
• National Sales Head

  • Jul 2023 - Present


Standard Chartered Research and Technology India Pvt. Ltd- SOLV

• Sales Lead

  • Sep 2022 - Jul 2023

  Responsible for Supply Chain Finance business for Haryana & Rajasthan Responsible for Supply Chain Finance business for Haryana & Rajasthan



De Lage Landen Financial Services India Private Limited

• India
• Investment Management
• 1 - 100 Employee

• Zonal Head - Agri Finance

  • Jan 2019 - Aug 2022

  Responsible for North Zone’s new business volumes, collection & recovery activities and P&L management.

• State Head, Sales - Agri Finance

  • Apr 2017 - Dec 2019

  ▪ Business generation thru tractor finance in Haryana & Punjab States. ▪ Developing new clusters.▪ Improving the service levels and improve the turnaround time.▪ Developing relations with dealers and vendor partners. ▪ Provide training and monitor the performance of team members to ensure efficiency and compliance in operations and enable them to achieve individual targets.▪ Part of credit appraisal and evaluations. ▪ Manage the trade advance funding to dealers.▪ Organizing business promotion activities with dealers in sync with vendor partners. ▪ Maintain a desired penetration across the counters & the region. ▪ Maximizing the insurance conversion & rentalization.▪ Being a part of internal audit to monitor frauds, process check, manpower integrity, cash management. Show less



CNH Industrial Capital

• Italy
• Financial Services
• 700 & Above Employee

• Regional Manager

  • Feb 2012 - Mar 2017

  • Engaged in creating & sustaining a dynamic environment that fosters the development opportunities and motivates the high performance amongst the team members • Spearheaded Retail Finance Operations for CNH Industrial India Pvt. Ltd. in assigned region embracing both the Brands- New Holland tractors & CASE New Holland construction equipment. • Managed sales finance & credit operations for tractor financing of New Holland tractors under VJV arrangement with SEFL. • Engaged in Formulating innovative retail finance schemes and products with Preferred Finance Provider (PFP) to accomplish annual sales plan • Tracking Dealership’s Advance A/c’s and helping them for expediting the Retails • Supported wholesale finance portfolio performance of dealers within permissible limits • Steered efforts in imparting training to dealer sales team on various products, procedures, policies, documentation & schemes offered by financial Institutions for tractor & agri. loans • Focused on regional retail volumes & reduction on retail cycle time • Ensuring minimum retail cycle time for customers and no NPA’s/overdue to the banks • Collaborated with Financial institutions like Banks/ NBFC’s/ Govt. bodies etc. at the local & regional level to aid sales team efforts & expedite retails. • Tracked all the retail loans in the region and generate monthly dashboard on Retail finance & track penetration of Banks & NBFC’s • Regularly updated dealers and regional sales team on possible retails and analyze the variance • Facilitated short-term working capital, Trade advance for the Dealers in terms of documentation and monitoring the Performance of A/c’s • Organized Retail Finance Events like Loan Mela, Joint promotion activities & Bankers Meet and so on • Instituted PDD & NPA Tracking, guiding dealers on retail loans from banks & NBFC’s Show less



Escorts Limited

• India
• Motor Vehicle Manufacturing
• 300 - 400 Employee

• Retail Finance

  • Jul 2010 - Jan 2012

  • Tracking Dealership’s Advance A/c’s and helping him for expediting the Retails. • Imparting training to DSE’s on various products, procedures, policies, documentation & schemes offered by financial Institutions for tractor & agri. loans. • Focus on regional Trade closure volumes & reduction on TC cycle time. • Ensuring minimum retail cycle time for customers and no NPA’s/overdue to the banks. • Liasioning with Financial institutions like Banks/NBFC’s/Govt. bodies etc. at the local & regional level to aid sales team efforts & expedite retails. • Keep proper tracking of all the retail loans in the region and generate monthly dashboard on Retail finance & track penetration of Banks & NBFC’s. • Regular update to Dealers and regional sales team on possible retails and analyze the variance. • Facilitate short-term working capital thru Channel Finance, Trade advance to Dealers in terms of documentation and monitoring the performance of CFL A/c’s. • Organize Retail Finance Events like Loan Mela, Joint promotion activities & Bankers Meet etc. • PDD & NPA Tracking, guiding dealers on retail loans from banks & NBFC’s. Show less



Fullerton India Credit Company Ltd.

• India
• Financial Services
• 700 & Above Employee

• Relationship Manager

  • Mar 2007 - Jun 2010

  • Managing & dealing with High Net Worth customers. • To provide a wallet of products like business loan, LAP, Two Wheeler Loan, LCV, Machinery loan and third party products L.I. and G.I. etc. • Conducting detailed market study to analyze the latest market trends and track competitor activities to provide valuable inputs to fine-tune the selling and marketing strategies of Company. • Achieving the business targets assigned in terms of cross selling, enhancing and Upgrading the HNW relationships. • Spearheading sales and promotional activities in Panipat with a sales team of 9 Relationship Officers. • Supervise daily activity plan of all officers to ensure that these are being fulfilled as per the desired levels. • Monitoring, mentoring & motivating the sales team for effective functioning & accomplishment of budgeted individual & team goals. • Collection, Maintenance and updating of all types of data and reports. Show less



L&T Financial Services

• India
• Financial Services
• 700 & Above Employee

• Sales Executive

  • Oct 2003 - Mar 2007

  • To oversee channel financing facility to authorized dealers of John Deere Equipments (P) Ltd. • Financing of all the leading brands of Tractor industry and other agricultural implements through dealer network in northern Haryana. • Sourcing of tractor business- customer visit, field investigation, due diligence with customers & preparing CAM for deal approval. • Visiting dealers/manufactures regularly & making good relations to ensure worthy business with them. • To manage repossession of vehicle in case of default customers & its liquidation at optimum price. • To keep an eye on competitor’s policies and strategies on different products and provide valuable inputs to company to fine-tune the selling and marketing strategies. • Banking of Money Collected through Installments. • Preparation of field reports and MIS as per schedule. Show less

• Sales Executive

  • Feb 2001 - Sep 2003

  • Sales promotion of Escorts Tractors manufactured with brands as Escorts, Powertrac and Farmtrac. • Development of dealership and service network of Company. • To impart training to dealer and their Marketing staff on different products, policies of company and about exclusively designed Software EDMS. • To look after the sales promotion activities of dealerships in assigned region. • Ensuring retail sales volumes by guiding DSE on prospecting of potential buyers by building relationship with opinion leaders, local mechanics, village Mukhiyas etc. • Preparing Territory coverage plan and monitor sales activities carried out at assigned territory. • Communicate feedback on product mix on regular basis for territory handled and ensure billing in line with state market share requirement. • Collection of Competitor’s information and its analysis viz. their product range, pricing, and positioning strategies. • Build up relationship with National Banks, NBFC’s and Gramin Banks etc. to expedite retails. • To ensure customer satisfaction by various activities like warranty, Original Spare parts, Free Service etc. Show less