Experience

Servo AI

• Hospitality
• 1 - 100 Employee

• Founder & CEO

  • Feb 2020 - Present

  London, England, United Kingdom Pinpointing hospitality service improvements that enhance your guest experience and increase your revenue. All using insights from your current CCTV set-up.



BeyondMinds

• Israel
• Software Development
• 1 - 100 Employee

• Director of Business Development, Europe

  • Sep 2019 - Feb 2020

  London, United Kingdom • Opened the European headquarters, expanding business from selling locally to internationally. • Presented company to potential clients, running sales cycle from researching prospects to cold calling, in-person meeting, pitching, consulting, negotiating and closing deals. • Developed sales collaterals, case studies and selling guides.



Keter

• Luxembourg
• Consumer Goods
• 700 & Above Employee

• Global Marketing Manager, Outdoor Furniture & Gardening

  • Mar 2017 - Sep 2019

  Netherlands • Senior leadership team member of the global Outdoor category, managing the marketing budget as well as a team of 2 direct reports. Overall responsibility of the marketing strategy, marketing plans, channel management, cross-media content creation, market research and marcom. • Established the category’s novel international marketing strategy turning it from a sales-driven to a consumer-focused organization leveraging insights gathered by both quantitative and qualitative market research in… Show more • Senior leadership team member of the global Outdoor category, managing the marketing budget as well as a team of 2 direct reports. Overall responsibility of the marketing strategy, marketing plans, channel management, cross-media content creation, market research and marcom. • Established the category’s novel international marketing strategy turning it from a sales-driven to a consumer-focused organization leveraging insights gathered by both quantitative and qualitative market research in strategic markets. • Led global rebranding across strategic markets merging regional brands into one brand with a single branding strategy including repositioning, in-depth market segmentation, unified brand identity, new value proposition and integrated marcom. • Commenced designated productions including photography, videography and copywriting. Assets were implemented across all global E-commerce platforms building A+ content pages.

• Global Category Manager, Outdoor Furniture

  • Mar 2015 - Mar 2017

  Netherlands • Spearheaded +20 annual product launches together with a team of 2 direct reports by initiating training programs for 12 sales organizations worldwide and creating 360 NPD toolkits. • Designed and launched an advanced marketing intelligence tool streamlining the entire global product offer. • Planned and built an online content management system distributing product and non-product related imagery and text content.

• Global Marketing Project Manager, Keter Innovation Accelerator

  • Nov 2011 - Mar 2015

  Israel • Rolled out the division’s marcom strategy including production of leading international trade shows, creating diverse visual and text content, designing various catalogs and brochures and developing product packaging communication ensuring consistent messages across global strategic markets. • Led cross-functional teams of R&D, operations, finance and sales in building the division’s first ever online platform across leading E-commerce channels. • Redesigned the division’s intellectual… Show more • Rolled out the division’s marcom strategy including production of leading international trade shows, creating diverse visual and text content, designing various catalogs and brochures and developing product packaging communication ensuring consistent messages across global strategic markets. • Led cross-functional teams of R&D, operations, finance and sales in building the division’s first ever online platform across leading E-commerce channels. • Redesigned the division’s intellectual property strategy, strengthening the brand positioning by replacing product imitations sold in European retailers with the group’s original products.



McCann Worldgroup

• Advertising Services
• 700 & Above Employee

• Account Executive, General Mills Yoplait yogurt brand

  • Dec 2009 - Oct 2011

  Israel • Led development and execution of marketing campaigns for the brand. • Coordinated the rebranding strategy, developing new logo and unified brand language, embedding it in all marketing assets and creating a cross-media campaign. • Managed cross-functional teams of planning, creative and production in launching the brand’s new infant product line.



Red Bull

• Austria
• Food and Beverage Services
• 700 & Above Employee

• Regional Brand Manager

  • Jan 2008 - Nov 2009

  Israel • Developed and executed the regional brand strategy including tangible and intangible elements to ensure resonance with the target market. • Initiated and implemented original brand activations while leading cross-functional teams.