Senior Consultant

• Sep 2021 - Present

Marketing Manager

• Mar 2020 - May 2021

- Marketing Strategy: planned and executed brand repositioning; designed and executed mailing campaigns to meet sales quotas; developed market research to segment current and potential clients and create buyer personas - Brand Management & Communications: in charge of planning the annual content strategy and media PR plan as well as executing creatives, supervising social media, customer experience (B2C), and art direction on all touchpoints; designed data sets to plan and execute the comms strategy for the launch of a new product and the annual dividend payment - Senior Member of the Product Development Squad: led the redesign of the company website and suggest constant platform features to improve UX - Operations: optimized internal processes across the company regarding portfolio & account management and reporting to increase employee efficiency and improve user experience. Within the Marketing team, I implemented new task and time management processes that reduced unstarted tasks by 92% and increased met deadlines by 46% which led to more team autonomy and translates into +66% team satisfaction and motivation as well as +87% more manageable workloads. Show less

Jury Member for the Brand Purpose Category - WARC Awards in association with Cannes LIONS

• Apr 2021 - Apr 2021

Head of Digital & Head of Corporate Communications

• Mar 2017 - Mar 2020

- Led the development of integral marketing campaigns - Supervised accounts operations and managed cross-functional teams: strategy, planning, creativity, content, data & analysis, audiovisual production, graphic design, media, and PR - Supervised and was responsible for budgeting and P&L: increased billings by 31% and profit growth by 55% (the highest numbers the area had registered to date) - Designed and implemented efficiency-oriented operational processes: reduced the team’s delivery response time for a pitch deck by 50%, eliminated missed deadlines almost entirely (91%), team satisfaction increased 2x, and 88% more projects were properly financially balanced out and closed in time - Coordinated special projects liaising with international English speaking stakeholders to execute campaigns and bring new initiatives to Mexico (Lance Wyman x Cuervo, Hangar 1 Vodka, Olio) - Coordinated the agency’s national and international award shows entries and represented it in industry events - Due to the amount and category of awards won in 2019, EFFIE Global named ACHE the most effective independent agency in Mexico that year and listed it #18 in the Top 20 most effective independent agencies worldwide. Show less

Interpreter & Translator + Copy

• Jan 2008 - Dec 2019

English - Spanish Spanish - English Writer, editor, translator, interpreter Style correction, proofreading English - Spanish Spanish - English Writer, editor, translator, interpreter Style correction, proofreading

Account Planner & Project Manager

• Apr 2013 - Mar 2014

- Led all agency teams and was tasked with operational and administrative work, reporting directly to the CEO - Managed client accounts, briefs’ follow ups, and budget control - Collaborated on and supervised creative and graphic proposals - English - Spanish - English translations - Designed and managed the Creative, Accounts, and Design teams' Gantt charts, which reduced missed deadlines by 90% - Designed and supervised the intern’s program to liaise with universities, increasing recruits by 50% - Managed the office budget, reducing costs by 35% Show less