Head of Analytics & Apps

• Feb 2023 - Present

Application Manager

• Dec 2019 - Feb 2023

• Ownership over the growth and improvement of the app analysis department, including Directing, guiding, and educating employees as well as maintaining relationships with external platforms to improve the company's professional results.• I work closely with the marketing teams of top-tier companies and help them to fulfill their business strategy by using marketing analysis for applications.• In my day-to-day, I'm using my deep understanding of the marketing analysis products and services for applications to quickly identify, escalate and solve complex business and technical issues. Show less

Parttime Lecturer

• Jun 2019 - Aug 2022

• Mentored 180+ students in the fields of marketing technology, taught four classes and organized over 35 group projects per semester. • Run a course on data management and campaign automation for marketers • During Covid, I was responsible for developing a new curriculum and implementing hybrid classes • Mentored 180+ students in the fields of marketing technology, taught four classes and organized over 35 group projects per semester. • Run a course on data management and campaign automation for marketers • During Covid, I was responsible for developing a new curriculum and implementing hybrid classes

Marketing Analyst

• Sep 2018 - Sep 2019

• Analyzing web and app traffic using google analytics, google tag manager, and google data studio. • Providing insights and actionable recommendations to key stakeholders, working on ad-hoc report requests, and acting as a bridge between the marketing and analytics teams. • Responsible for maintaining multiple reports, managing data, and fixing data quality-related issues on a day-to-day basis. • Analyzing web and app traffic using google analytics, google tag manager, and google data studio. • Providing insights and actionable recommendations to key stakeholders, working on ad-hoc report requests, and acting as a bridge between the marketing and analytics teams. • Responsible for maintaining multiple reports, managing data, and fixing data quality-related issues on a day-to-day basis.

Marketing Intern

• Nov 2017 - Jun 2018

• Sports technology implementation in the Israeli Basketball League and market research • Sports technology implementation in the Israeli Basketball League and market research