Experience

VOOM Insurance

• United States
• Insurance
• 1 - 100 Employee

• Head Of Marketing

  • Aug 2021 - 2 years 5 months

  Tel Aviv, Israel • As the head of the marketing team, I report directly to the CEO of the company. • Responsible for achieving triple-digit year-over-year growth for our D2C products. • In Charge of leading B2C go-to-market strategy for mobility insurance products. • Responsible for developing and deploying strategic partnerships & affiliates programs. • Responsible for executing and overseeing user acquisition and retention strategies. • In charge of creating impactful campaigns using metrics… Show more • As the head of the marketing team, I report directly to the CEO of the company. • Responsible for achieving triple-digit year-over-year growth for our D2C products. • In Charge of leading B2C go-to-market strategy for mobility insurance products. • Responsible for developing and deploying strategic partnerships & affiliates programs. • Responsible for executing and overseeing user acquisition and retention strategies. • In charge of creating impactful campaigns using metrics to target important market segments. • In charge of brand strategies that enhance brand recognition among targeted consumers. • Responsible for deploying strategic brand positioning across all consumer-facing platforms. Show less



SkyWatch.AI

• Head Of Marketing

  • Aug 2021 - 2 years 5 months

  • As the head of the marketing team, I report directly to the CEO of the company. • Responsible for leading the marketing team at the aviation & drone insurance company in the US. • In charge of go-to-market strategies for Aviation Insurance, reaching double-digit growth YoY. • Responsible for leading cross-functional teams in maintaining SkyWatch brand awareness. • In charge of developing, executing and overseeing user acquisition and retention strategies. • Responsible for… Show more • As the head of the marketing team, I report directly to the CEO of the company. • Responsible for leading the marketing team at the aviation & drone insurance company in the US. • In charge of go-to-market strategies for Aviation Insurance, reaching double-digit growth YoY. • Responsible for leading cross-functional teams in maintaining SkyWatch brand awareness. • In charge of developing, executing and overseeing user acquisition and retention strategies. • Responsible for overseeing the execution of SEO and SEM plans. Show less



מנהלי שיווק מצייצים

• Israel
• Advertising Services
• 1 - 100 Employee

• Founder of IL top marketing community

  • Apr 2015 - 8 years 9 months

  The Founder of one of Israel's Top Marketing & Advertising E-Community (13K+ Members)



Bank Hapoalim בנק הפועלים

• Banking
• 700 & Above Employee

• Digital Sales & Marketing Lead

  • Mar 2020 - Jul 2021

  In charge of digital sales management and analytics for large-scale PPC campaigns across multiple channels, devices, and platforms, with hands-on proficiency in Google Ads, Google Analytics, GoogleFireBase, Datorama, Facebook, Taboola, Outbrain, display campaigns, and more.

• Digital Marketing Lead

  • Jan 2018 - Jul 2021

  In charge of digital marketing, leading complex operational and strategic initiatives across various business functions, including IT, BizDev, strategy, legal and compliance, while influencing different stakeholders.



Ono Academic College

• Israel
• Higher Education
• 200 - 300 Employee

• Marketing Lecturer

  • Oct 2020 - Jun 2021

  Lecturer on community management for graduate students.



ELDAR GROUP

• Israel
• Real Estate
• 1 - 100 Employee

• Marketing Manager

  • Sep 2015 - Oct 2017

  • Managing marketing strategies for the company's real estate activities across Israel and Europe. • Hands-on management of digital and social media marketing. • Hands-on management of ATL/BTL marketing.



GLobalinks Group

• Staffing and Recruiting
• 1 - 100 Employee

• Marketing Manager

  • Jul 2013 - Aug 2015

  • Managing marketing communication. • Managing digital marketing, including strategy, campaigns, and more. • Planning and managing marketing campaigns (ATL/BTL) for all company activities. • Building and maintaining a strong social media presence on Facebook, YouTube and LinkedIn. • Responsible for developing and implementing company branding.



Polak Bros & SamTech (Samsung A/C tech.)

• Marketing Communication Manager

  • Jun 2011 - Jun 2013

  • B2B brand management. • ATL/BTL advertising campaign management. • Producing marketing materials, including catalogs, brochures, print ads, and more. • Producing exhibitions, conventions, seminars and events. • Web management: CMS, SEO, SEM. • PR management: press releases and media coverage.


Clal Insurance
• 1 - 100 Employee
• Marketing Content Director

  • Nov 2009 - Jun 2011

nana10
• Entertainment Providers
• News Editor

  • Mar 2008 - Nov 2009


Yedioth Aharonot

• Newspaper Publishing
• 1 - 100 Employee

• Archive Newspaper's Information Assistant

  • Oct 2006 - Oct 2008

  Information assitant to news editors, producers, reporters through Utilazation of Large Variety of databases.