Performance Manager

• May 2022 - Present

• Responsible for bringing to life the performance media strategy and deliverables across your client patch. • Leading the social and search division for a portfolio of clients. • Leading the planning, execution and ongoing management of campaigns, to achieve a best-in-class approach to performance media. • Responsible for the accuracy of invoicing, performance pacing and reconciliation. • Leading project and process management for client deliverables. • Managing the capability development of my team to excel in their responsibilities and personal development goals. • Managing relationships with media agencies and tech partners. Niches & Clientele: o Superannuation Category - Industry Super Funds - Hesta - Care Super - Spirit Super - Hostplus - NGS Super o Beauty & Wellness Category - BWX Sukin Natural - BWX Andalou Naturals o Media & Broadcasting : - Australian Radio Network (ARN)

Digital Media Manager

• Feb 2022 - May 2022

• I planned & implemented multi-channel digital marketing campaigns & strategies to drive brand awareness, conversions, user acquisition, retention, and user growth. • I evaluated Qatar's market to drive marketing strategies specifically for the proper media selections in collaboration with Google, Meta & other agency partners. • I planned & executed paid campaigns on Facebook, Instagram, Google Ads, SEO, SEM, Tik Tok, Snapchat, YouTube, and display advertising. • Ensuring the advertising content is aligned with the clients' business objectives and brand guidelines. • Achievements: - I have increased the agency business by 15% by getting new clients on board through successful digital media pitches. - I have established partnerships with our media partners example, Meta (Facebook), Google, Snapchat and Tik Tok and streamlined processes within the agency. • Niches & Clientele: - Sports: FIFA World Cup Qatar 2022 - Healthcare Industry: Primary Health Care Corporation & Sidra - Oil & Gas Sector: Woqod - Fitness: Soul Hit & 1969 Fitness Hub

Media Planning & Digital Lead | Mediavest (Corporate)

• Jan 2021 - Oct 2021

• I led the planning & digital portfolio of 15+ clients ranging, focusing on strategizing across the funnel (top to bottom) for awareness, e-commerce & lead generation.• I led a team of 5 people where I planned and implemented a growth plan for my team and established a systematic process.• Monitor digital planning & execution of marketing plans & campaigns across Google, Facebook, Instagram, YouTube, Twitter, LinkedIn, and various publishers & platforms for clients to deliver maximum ROI.• I Ied training projects across the agency educating new and existing resources in the organization to level up their skills concerning digital advertising. • My team delivered a staggering 40% growth rate in the agency's digital media business annually through planning, pitching potential clients and bulk discount deals. AWARD WINNING CAMPAIGNS - EFFIE AWARDS PAKISTAN: Sliver Award in Branded Content Category 2021 for EFU Humrahi Campaign- PAKISTAN DIGI AWARDS: Best Omni Channel Campaign 2021 for Dawlance New Refrigerator Campaign• Niches & Clientele:- Automobiles: Kia, Changan Automobiles & Proton- Banking & Finance: JS Bank & Dubai Islamic Bank- Home Appliances: Dawlance- Insurance: EFU Life Insurance- Smart Phone: Itel and Honor Mobile - Real Estate: Graana & Bahria Town Karachi- FMCG: National Foods Pakistan, Tang, - Personal Care: WB Hemani

Digital Media Buyer & Planner | Cluster Lead | Mediavest (Corporate)

• Sep 2018 - Jan 2021

• I executed campaigns across Google, Facebook, YouTube, Twitter, LinkedIn, and various publishers & platforms for clients.• Developed and Implemented Digital media strategies across the funnel• Managed Pay Per Click Campaigns across Google Ads, including Search, Display, YouTube, Shopping & Re-marketing Ads for various objectives, for example, awareness, leads and conversions. • I analyzed web metrics via Google Analytics and multiple data sets to provide a holistic view of campaign reports to clients.• I managed tags & pixels for websites through Google Tag Manager to keep all tags in one place for the smooth performance of the campaigns.• Achievements & Award-Winning Campaigns- My campaigns over-delivered leads by 15% and resulted in a 25% lesser cost per lead than the industry benchmark in Pakistan.AWARD WINNING CAMPAIGNS- MAA Worldwide GLOBES: Gold Winner in Best Use of Media for EFU Humrahi Campaign (2019)- EFFIE AWARDS PAKISTAN: Gold Award in Branded Content Category for EFU Humrahi Campaign (2020)- PAKISTAN DIGI AWARDS: Best Digital Marketing Communication (Video) -Dawlance SYNC App (2020)Niches & Clientele: - Automobiles: Changan Automobiles & Proton- Banking & Finance: Dubai Islamic Bank- Home Appliances: Dawlance- Insurance: EFU Life Insurance

Management Trainee | Mediavest

• Apr 2018 - Sep 2018

• Supported processes for specific allocated clients/campaigns, ensuring that my manager is regularly updated, demonstrating excellent attention to detail.• Assisted media buyers & planners in developing effective media buying and planning strategies for clients and digital media campaigns.• Built strong relationships with publishers and ensured that campaigns were delivered to the highest quality.• Completed training on the key tools and systems required, and actively used them in day-to-day roles contributing to the support of the team.

Facebook Ads Consultant

• Apr 2021 - Sep 2021

Digital Marketing Consultant

• Jun 2021 - Jul 2021

Talent Connect Mentee

• Jul 2017 - Dec 2017

VU's Talent Connect program supports students in their final year, helping them prepare for the transition into the workforce after graduation. It’s a comprehensive program that develops essential job-search and networking skills, aiming to maximise student success and enhance graduate outcomes through a combination of career coaching, job-ready masterclasses, and professional mentoring. Students in the program have the opportunity to connect one-on-one with industry professionals upon graduation for a 6 month period.

Management Mentee

• Sep 2017 - Oct 2017

•My role here was to shadow the Relationship manager who has 3 commonwealth branches under him. •I learned how Commonwealth bank makes the best use of technology and why it is 10 years ahead of its competitors in terms of technology use. •I got an exposure of daily activities in the bank from the back end. •My role here was to shadow the Relationship manager who has 3 commonwealth branches under him. •I learned how Commonwealth bank makes the best use of technology and why it is 10 years ahead of its competitors in terms of technology use. •I got an exposure of daily activities in the bank from the back end.

Digital Marketing Assistant

• Jun 2017 - Aug 2017

I designed and implemented digital marketing campaigns for the products of Upstart Academy which were internship accelerator and live competitions. This involved managing social media accounts and creating contents for daily postings. I built brand awareness and community involvement among students of Victoria University for Upstart Academy and their products through email and direct marketing on campus. I designed and implemented digital marketing campaigns for the products of Upstart Academy which were internship accelerator and live competitions. This involved managing social media accounts and creating contents for daily postings. I built brand awareness and community involvement among students of Victoria University for Upstart Academy and their products through email and direct marketing on campus.

Marketing Intern

• Oct 2016 - Nov 2016

I severed instrumentally on a project which was to uplift the EzyMart website and improve the user experience. This was done through writing content, blogs and various social media strategies to increase the following of EzyMart website. I made significant changes in the website using WordPress and integrating it with email marketing to generate more traffic. This was monitored by google analytics and MailChimp. I assisted the marketing manager in developing strategies on how online operations for EzyMart can get an edge over the competition. This involved conducting an analysis of other convenience store chains in Australia and their activities. Furthermore, I handled their social media account on Facebook posting content daily.

Customer Service Representative

• May 2015 - Jul 2016