Experience

Phoenicia Group

• Canada
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Category Development Manager

  • Mar 2021 - Present

  • Develop product and category expertise to identify profitable business and sales opportunities for the company • Develop pricing expertise to support revenue management by category and strategy development for different sales channels and customers • Cultivate strong working relationships with sales, production and suppliers while focusing on strategic business objectives • Contribute to the development of ranges and brands according to the portfolio of products and our different markets and customers • Analyze the financial impacts during the development of products and categories • Manage the process of creating private label and national brand products • Feed and manage the product innovation pipeline; Interact with the different departments as part of the product creation process and act as a collaborative leader • Interact with suppliers in Canada and internationally in the collection of information allowing the creation of products • Propose business plans to support customer development • Develop sales documents to present new products and categories • Ability to analyze and synthesize data from different sources • Conduct market research based on product category development priorities • Conduct competitive intelligence • Manage the evolution of our private label Show less



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Channel & Category Sales Development Manager

  • Jan 2020 - Feb 2021

  • Responsible to ensure that category volume/value and RIG are achieved by country within category allocated • Translate Market category & brand objectives into channel category objectives (country level) in coordination with the sales • Implement and maintain the core range distribution and merchandizing guidelines by channel• Analyze and recommend action plans, when needed, on numeric distribution and core range• Ensure efficient implementation & evaluation of POS Material at point of consumption in alignment with the sales team (quantities & timelines)• Responsible to conduct market visits in the country across all channels focusing on POP drivers, shelf life, competitor activities. Based on shopper observation, recommend actionable in store solutions within the trade channels. • Lead the Monthly Sales Review process at country level and participate in the Monthly Forecast Review and Monthly Gap Review• Ensure effective new product launches on a country level through the implementation plan and organizing category roadshows/ presentations for the sales teams• Provide Channel Category trends to support the development of Channel strategies• Develop a local commercial plan for the country from a category & channel perspective Show less

• National Field Sales Manager

  • Apr 2016 - Jan 2020

  • Implement the RTM for Nestlé Professional Business• Assess and recruitment new distributors to increase Nestlé Professional coverage• Manage and develop the Key Account Customers (Catering and tender)• Responsible for training, coaching and setting goals for the sales team (Field sales supervisor)• Participate in the development and implementation of the regional coverage strategy• Lead the Monthly Sales Review process with the NP Manager at country level • Submit our sales forecast during MFR meeting at the country level• Analyze post and pre evaluation of trade activation (TTS budget)• Responsible for setting up promotional actions and analyzing their impact (ROI)• implementing the Beverage Solution Business in alignment with his specific business model Show less



Nestlé Professional

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Field sales supervisor

  • Jan 2013 - Jan 2020

  • Recruiting a new distributor for center region (Algiers capital) • Coaching and managing distributor sales team • Implementing a new weekly sales and stock reports • Submit our sales forecast during MFR meeting at the regional level • Recruiting a new key account customer • Recruiting a new distributor for center region (Algiers capital) • Coaching and managing distributor sales team • Implementing a new weekly sales and stock reports • Submit our sales forecast during MFR meeting at the regional level • Recruiting a new key account customer



Hyperdist

• Computer Hardware Manufacturing
• 1 - 100 Employee

• Product Manager HP IPG&SUPPLIES

  • Mar 2012 - Dec 2013

  -Order preparation according to the needs of the market -Analysis of the customer's needs, meet the specifications in this area -Definition and design of adapted sales strategies (pricing, discount, promotion ...) -Sales team management and analysis of launch or product development actions -Management of the relationship with the supplier -Order preparation according to the needs of the market -Analysis of the customer's needs, meet the specifications in this area -Definition and design of adapted sales strategies (pricing, discount, promotion ...) -Sales team management and analysis of launch or product development actions -Management of the relationship with the supplier



Food & Beverage International

• Wholesale

• Manager F&B

  • Mar 2008 - Aug 2010

  Organisation et supervision. -Gestion des plannings du staff. - Recrutement et mise en place administrative des employés. - Etablissement des états des stocks et inventaire permanent. - Gestion des approvisionnements et achats des matières premières. - Etablissement des rapports quotidiens des ventes. EN: -Organization, supervision and management of staff schedules -Establishment of daily sales reports - Recruitment and administrative implementation of employees -Supply management and inventory statement preparation and permanent inventory Show less