Founder & CEO

• Sep 2021 - Present

We're Prigma, a diverse team of ambitious, talented and passionate individual with presence in Casablanca, Paris and Dubaï. We care about what we do and strive to be the best. We work collaboratively with our clients as strategic partners, immersing ourselves in their brand and developing strong relationships, anchored in trust and longevity.Our approach focuses on truly understanding the long-term goals of our clients to develop a flexible, long-term partnership that delivers growth. We adopt innovative techniques for problem-solving through the use of data and creativity, which we believe defines us as a dynamic, open-minded and passionate agency.

Co-Founder & CEO

• Aug 2019 - Aug 2021

Instadom est une plateforme digitale proposant des services de dépannage d'urgence, de travaux de rénovations et de maintenance destinés aux particuliers et aux professionnels. Via une application mobile, nos clients peuvent faire appel à un artisan expérimenté ; Instadom garantit une prestation de service maîtrisée et de qualité, une forte réactivité, ainsi que des tarifs finement étudiés et fixés à l’avance. Instadom est une plateforme digitale proposant des services de dépannage d'urgence, de travaux de rénovations et de maintenance destinés aux particuliers et aux professionnels. Via une application mobile, nos clients peuvent faire appel à un artisan expérimenté ; Instadom garantit une prestation de service maîtrisée et de qualité, une forte réactivité, ainsi que des tarifs finement étudiés et fixés à l’avance.

Junior Consultant

• Jan 2019 - Aug 2019

Growth Product Manager

• Sep 2017 - Aug 2018

Selected projects:-Participated in a six months’ sales campaign aimed at expanding the company’s portfolio of restaurants and selling a diverse range of marketing products-Managed a portfolio of around 200 restaurants through daily calls, meetings and follow-ups -Sold over $7k worth of marketing products and attracted 36 new restaurants in the platform-The total sales represented around 45% of the campaign’s total revenues and exceeded the initial target by 40% -Coordinated daily grocery orders by monitoring inventories, coordinating with retail partners and following up with customers-Helped in the referencing and listing of over 5k new products aimed at improving the platform’s offering

Consultant marketing

• Dec 2016 - Apr 2017

As part of my bachelor's degree I acted as a marketing consultant for Amazon UK Launchpad. As part of a team I researched, evaluated and pitched innovative solutions towards the challenges facing the Launchpad platform. As part of my bachelor's degree I acted as a marketing consultant for Amazon UK Launchpad. As part of a team I researched, evaluated and pitched innovative solutions towards the challenges facing the Launchpad platform.

Marketing Intern - Jumia

• Jun 2016 - Aug 2016

Selected projects: -Designed digital marketing campaigns to communicate around the rebranding of Jumia Market -Researched ideas of events and partnerships with small and medium sized enterprises -Conceived and presented ideas of loyalty programs -Developed a celebrity endorsements strategy alongside its implementation guidelines-Helped in the organization of a customer focus group through the elaboration of a questionnaire and a customers profiles’ screening-Worked in the elaboration of a campaign aimed at fighting and reporting vendors’ inappropriate prices