Chief Brand Officer

• Feb 2023 - Present

As the Chief Brand Officer (CBO) at Divided, I am responsible for overseeing and executing the company's brand strategy, including the artistic aspect. I play a crucial role in managing artists, identifying new talents, and ensuring that the brand aligns with the company's mission and vision. In this role, I work closely with cross-functional teams, including marketing, product development, and creative, to bring the brand to life and drive growth.

Founder

• Jan 2023 - Present

Brand Manager

• Mar 2022 - Present

- Brand strategy, including the setting of style guides, brand guidelines, brand vision, and value proposition for short as well as long term.- Planning and execution of all communications and media actions on all channels, including online and social media in collaboration with the marketing department.- Assisting with product development, pricing, and new product launches as well as developing new business opportunities.- Creating and managing promotional collateral to establish and maintain product branding.- Managing the budget for advertising and promotional items.- Competitor and customer insights analysis.

Event Manager

• Nov 2021 - Present

- Produce detailed proposals for hackathons (including timelines, venues, suppliers, legal obligations, staffing, and budgets).- Research venues, suppliers, and contractors, then negotiate prices.- Manage and coordinate suppliers and all hackathon logistics (for example, venue, catering, travel).- Manage a team of staff, giving full briefings.- Produce post-event evaluation to inform future events.

Musketeer

• Jul 2017 - Oct 2021

Red Bull Musketeers are the living, breathing embodiment of the Red Bull way of life. They operate as true ambassadors of the Red Bull brand in our On Premise business, working with the very best bars, restaurants, clubs, hospitality venues, and events. They are passionate about building long-term partnerships and identifying new opportunities to drive trial and consumption, and they build and maintain Red Bull’s brand image in On Premise hotspots. Build Genuine Relationships: - Integrate deeply with the local On Premise scene, connecting with key influencers and stakeholders Turn Brand Love Into Can Love: - Campaign for our brand in the On Premise scene, and deliver the can into the hands of our consumers - Be A Role Model : - Promote our premium brand image and set a great example by delivering excellence in everything you do Effective Negotiation: - Lead negotiations with your customers to bring about strong, mutually beneficial partnership agreements Resourceful Problem-Solving : - Leverage your best creative skills to solve business challenges, like keeping Red Bull number one in the On Premise sector Maintaining A Laser-Sharp Sales Focus : - Convince key players with your shining personality, and your excellent communication and selling skills Stay ahead of the curve: - Master all things ‘On Premise’ by staying on the cutting edge of industry knowledge, trends, and new opportunities Make Your Mark : - Identify the appropriate initiatives for your territory and diligently track, analyze, and report on performance and areas of growth and opportunity Step Up And Take Ownership : - Know your tasks and responsibilities. Act autonomously and proactively

Student Brand Manager

• Jan 2013 - May 2017

Red Bull Student Brand Managers are a part of the most dynamic and empowered student ambassador programme in the world. Our SBMs are passionate about Red Bull and share their love for the brand with their peers. They are responsible for driving the brand image on campus, building belief in the product benefits and ensuring long term loyalty starting with the college experience. The goals of the Student Brand Manager program are to reach new students, excite students, increase sales and manage the Red Bull brand on a university level. - Represent Red Bull at your college. - Responsible for implementing Red Bull’s sales & marketing mix on campus. - Infuse Red Bull into the student lifestyle through coordination of projects on campus and support of student events. - Induce trial and awareness, develop new usage situations and create word of mouth. - Spot trends and the opinion leaders on campus. - Liaise with sales teams to help build sales and distribution on and around campus. Continually seek opportunities to develop Red Bull’s brand profile, image and credibility on and around campus within the student market. - Complete the communication and reporting tasks associated with the SBM role.