Experience

Mediabrands Content Studio
• United States
• Media Production
• 200 - 300 Employee
• Head of Content

  • Feb 2023 - Present


Netflix

• United States
• Entertainment Providers
• 700 & Above Employee

• Senior Creative Producer, Marketing

  • Feb 2021 - Aug 2022

  Working collaboratively with the Marketing Manager, I was responsible for leading the creative innovation and production of best-in-class entertainment campaigns for the UK marketplace for both Films and Series. I managed end-to-end production process of UK market specific campaign initiatives across paid, earned and owned channels partnering with marketing managers on bringing the creative vision to life by focusing on how these ideas could be shaped, produced and implemented. Creating innovative connections between Netflix content and consumers, managing the production process of these non-traditional marketing tactics. Role required bridging strategic, creative and technical needs. As a senior creative producer with a proven track record of bringing creative marketing campaigns to life across a variety of media, spaces, and canvases. Working with a multitude of excellent creative agency partners, experiential agencies and production houses to create memorable, impactful and 'fan' focused campaigns for Netflix. Show less



Mindshare

• Arts & Crafts

• Head Of Content

  • Feb 2015 - May 2020

  As Head of Content at Mindshare, my role was to ensure that strong content and audience-led storytelling sat at the heart of our work and that we delivered the highest quality, award winning campaigns for our clients. Previously as Commissioning Editor of Mindshare, I was responsible for creating effective, innovative and creative content ideas for our clients. From long form to drama and comedy, social films to campaigns. Clients: M&S, Dyson, IHG, Volvo, Facebook, KFC, Superdrug and Tommy’s. Show less



The 10 Group

• United Kingdom
• Marketing Services
• 1 - 100 Employee

• Executive Producer

  • May 2011 - Feb 2014

  Head of Content Production Developing, pitching, production, full client and team management, pre-production to final delivery of digital content. Clients: adidas, Skype , National Lottery, Caffe Nero, 02, P&G, Visa, GSK, Pampers, Duracell. Head of Content Production Developing, pitching, production, full client and team management, pre-production to final delivery of digital content. Clients: adidas, Skype , National Lottery, Caffe Nero, 02, P&G, Visa, GSK, Pampers, Duracell.



BBC

• Italy
• Technology, Information and Internet
• 1 - 100 Employee

• Commissioning Executive

  • 2010 - 2011

  Reporting to the Commissioning Editor, I liaised with indies and BBC in-house departments overseeing development projects and output for BBC One pre-watershed Overseeing series for BBC ONE and BBC TWO including: DIY SOS, Hairy Bikers Mum Knows Best, Countryfile, and new series - Life in a Cottage Garden, Monty’s Italian Gardens, Rick Stein’s Spain and The Boat That Guy Built. . Reporting to the Commissioning Editor, I liaised with indies and BBC in-house departments overseeing development projects and output for BBC One pre-watershed Overseeing series for BBC ONE and BBC TWO including: DIY SOS, Hairy Bikers Mum Knows Best, Countryfile, and new series - Life in a Cottage Garden, Monty’s Italian Gardens, Rick Stein’s Spain and The Boat That Guy Built. .



Channel 5

• Ukraine
• Telecommunications
• 1 - 100 Employee

• Deputy Controller Factual Entertainment

  • May 2005 - Oct 2008

  Reporting to the Controller of Factual Entertainment, I was responsible for commissioning younger skewing documentaries for the channel including... • Most Shocking Celebrity Moments of 2004 • Truth About Trinny & Susannah • The Real Life Desperate Housewives • Having A Baby Ruined My Life – Hidden Lives • Plastic Surgery Ruined My Wife • Old Enough To Be His Mother – Hidden Lives • Ghosts on the Underground Reporting to the Controller of Factual Entertainment, I was responsible for commissioning younger skewing documentaries for the channel including... • Most Shocking Celebrity Moments of 2004 • Truth About Trinny & Susannah • The Real Life Desperate Housewives • Having A Baby Ruined My Life – Hidden Lives • Plastic Surgery Ruined My Wife • Old Enough To Be His Mother – Hidden Lives • Ghosts on the Underground



Sky

• France
• Wireless Services

• Head of Factual Entertainment

  • Jun 2001 - Jun 2004

  Responsible for running the Fact/Ent department which consisted of 2 commissioners and a producer. We delivered over 150 hours of programming a year for the channel. I personally Executive Produced both formatted series and topical fast turnarounds. Series including – Spend it Like, Celebrities Behaving Badly, Kirsty’s Home Videos, Pop Years and The Villa. Popular docs including - Rebecca Loos My Story, Close Up with Beckham, Owen, Ferdinand, Sheringham, The John Leslie Scandal and Prince William Uncovered. Show less


Channel 4
• United Kingdom
• Broadcast Media Production and Distribution
• 700 & Above Employee
• Editor

  • 2000 - 2001


ITV

• United Kingdom
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Producer

  • 1997 - 1999

• AP to Producer

  • 1996 - 1999