Marketing And Business Development

• Jun 2022 - Present

• Leading cross-functional departments deliverable with main focus on Audit inspections, AML ( Anti money laundering ) & KYC process fulfillment • Working closely with the heads of Business development, Treasury, Customer relationship & Compliance departments to validate proposals, Fact-sheets, Market Outlook and VIP client communications. • Responsible for new Products marketing, new share class development, Market research, fund set and increase AuM through Distribution channels. • Organize and conduct road shows for product pitches as well as training sessions for distributors of funds including banks and insurance companies. • Ensure work outputs fulfils all standards deliverables and complies with Bank policies and regulations: Client performance review, Clients Reports, Marketing Materials, up to date KYC and AML documentation and satisfactory client services. Show less

Senior Sales Manager

• Aug 2008 - Present

Senior Sales and Marketing Manager

• Jan 2014 - Dec 2021

• Responsible for the marketing campaign 2018-2021 for equity and mutual fund products: Tax Advantage Securities Account (CEA) , SICAV bond placement, FCP confidence mutual fund, Mixed SICAV BNA (equity and fixed income investment)• Head of Mobile financial services program that aims to transform banks and Brokers investment from offline to online business ( Mobile and Web applications)• Responsible for new product sales strategy: Real time Mobile trade application, which generated +10K monthly transactions and supported business growth by +30% YoY.• Responsible for marketing and operation campaigns for capital increase for National Agricultural Bank (BNA): Succeeded convince multiple Institutions and international Funds to raise +70MUSD capital increase injection• Responsible of marketing to Bond loans issues by banks and financial institutions: a significant participation for around 50% in the National Public Loan: succeeded to rise +100 Million USD• Responsible for +500MUSD portfolio investment management: individual and institutional, insurance, banks, real estate, airline, and telecommunication companies. Show less

Business Relationship Manager

• Aug 2008 - Jan 2014

• Identify clients' needs and requirements and proposing suitable solutions.• Resolve customer’s complaints and issues efficiently and in a timely manner to ensure client satisfaction.• Provide clients with comprehensive product/service consultations, the specificities, the advantages and disadvantages of investment Products, the Market Trends and guiding their decision-making process.• Provide advices to clients, about investing in securities such as stocks, bonds, mutual funds based on market conditions and customer profile.• Guide clients with their investments portfolios and keep them well informed about their positions and the future prospects of the market• Support research and development department to identify market new trends, events and monitor investment KPI on daily basis.• Invest funds on behalf of individual account :managing a daily trading book of +1 million USD/day Show less