Experience

Julius Meinl Croatia

• Zagreb, Croatia

• Marketing & Retail Manager Croatia

  • Dec 2020 - Present

  Planning, organizing and leading all marketing activities in HoReCa & Retail channel. Leading a Retail team and all retail activities, negotiation with customers. Control of Marketing budget for both channels ( Horeca & Retai), communication with third party media, PR and creative agencies. Creation of yearly marketing strategy for Horeca, and marketing & selling strategy for Retail. Organization of all major marketing & PR events. Planning, organizing and leading all marketing activities in HoReCa & Retail channel. Leading a Retail team and all retail activities, negotiation with customers. Control of Marketing budget for both channels ( Horeca & Retai), communication with third party media, PR and creative agencies. Creation of yearly marketing strategy for Horeca, and marketing & selling strategy for Retail. Organization of all major marketing & PR events.



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Brand Manager Nescafe Pure Soluble Coffee

  • Dec 2018 - Dec 2020

• Trade Marketing Category Manager for Beverages and Confectionery Nestle Adriatic B&H

  • Aug 2015 - Feb 2019

  - Marketing and Trade marketing planning and local strategy setup in coordination of Regional/Global brands strategy- Coordination with Regional Marketing and local Sales / distributor in adopting regional brand strategies to local market- Marketing and Trade marketing budget planning and allocation ( media, trade and consumer promotions, POS material, events etc), budget follow up and control- Launch of new product on local market, setting trade and marketing plans for new products, value chain calculation, pipeline, PPL, recommendation for planograms and in store implementation- Trade and consumer promotions development, organizations and implementations- Defining promo strategy for Beverages portfolio- Sales tracking; gap closing activities – planning, execution and follow up- Rating the promotion success based on KPIs- Selling stories for sales and trade- Planning of trade hostess promotions; coordination with promo ageny- Coordination of media agencies: media plans, creative agencies, production agencies; adopting production to local market- Creation and adaptation of different POS materials for respective brands- Distributor management: trade plan on yearly, quarterly and monthly basis, sales plan coordination and follow up, targets of distribution, features, additional placements, promo activities- Sell in plan / target in coordination with distributor’s stock and sales plan - Analysis of retail data- Nielsen data analysis- Presentation of new products and important activities to retailers and sales department- Nestlé Trade Loyalty Program coordination, planning and execution- Presenting of Nestlé Trade Loyalty Program to retailers, and with sales department implementation of Loyalty Program- Creation of selling stories for trade and retailers- Regular field visits – tracking on field implementation of trade activities

• Trade Marketing Category Manager Beverages & Confectionery B&H and Croatia

  • Mar 2018 - Dec 2018

• Trade Marketing and Marketing Specialist for Beverages

  • Dec 2014 - Aug 2015

  - 9 months mission ( June 2014 - May 2015) to Nestle Trade Marketing office in Zagreb Croatia- - Creation of local Marketing and Trade marketing yearly plan for respective brands- Marketing and Trade marketing budget allocation and control- Trade and Marketing promotions – planning, organization and implementation- Coordination with Regional Marketing, Sales team and distributor in setting trade targets, follow up- New product launch and adaptation of new product strategy on local market in consideration with value chain, pipeline, PPL, distribution, promo strategy and pricing of a product- Distributor management, stock control, sell in plan and follow up- Gap closing activities- Adaptation and creation of different POS material- Defining promo strategy for respective brands- Coordination with marketing and trade marketing agencies

• Marketing and Trade Marketing Specialist for Beverages

  • Dec 2014 - Aug 2015

  - 9 months mission ( June 2014 - May 2015) to Nestle Trade Marketing office in Zagreb, Croatia- Creation of local Marketing and Trade marketing yearly plan for respective brands- Marketing and Trade marketing budget allocation and control- Trade and Marketing promotions – planning, organization and implementation- Coordination with Regional Marketing, Sales team and distributor in setting trade targets, follow up- New product launch and adaptation of new product strategy on local market in consideration with value chain, pipeline, PPL, distribution, promo strategy and pricing of a product- Distributor management, stock control, sell in plan and follow up- Gap closing activities- Adaptation and creation of different POS material- Defining promo strategy for respective brands- Coordination with marketing and trade marketing agencies

• Trade Marketing Specialist for Beverages, Culinary, Confectionery and Baby Food

  • Jun 2012 - Dec 2014

  - Creation and implenetation of yearly trade activities in coordination with brand strategies- Production and adaptation of different POS material- New product launch and adaptation of new product strategy on local market in consideration with value chain, pipeline, PPL, distribution, promo strategy and pricing of a product- Trade promotions organization and implementation- Trade marketing budget control- Sales plan and tools for achieving sales

• Trade Marketing Specialist Nescafé Dolce Gusto

  • Jun 2011 - Jun 2012

  - Implementation of yearly planned activities- Coordination between sales and marketing activities- Organizing Trade Marketing promotions- Presentation of new coffee system ( coffee machine and coffee) to the retailers, food and electro.- Planning, implementation and coordination of Nescafé Dolce Gusto project with sales team- Training of hostesses – new coffee system- Coordination with hostess agency- Setting PPL and layout standards for trade- timely execution of activities- Control of Trade marketing budget- GAP closing activities



LORA d.o.o.

• Sarajevo B&H

• Brand Manager Glaxo Smith Cline oral care products, and Kelly's and Soletti snack programme

  • Dec 2007 - Jun 2011

  - Planning and allocation of yearly marketing budget - Planning and implementation of promotion activities on national level - Planning of promotion activities with Key Accounts - Presentation of important acitivities to Key Accounts and sales - Analysis of efficiency of promo activities, suggesting new activations - Field work, and checking implementation of the plan on the field - Suggesting optimal stocks of product according to planned activities - Reporting on a monthly basis to the Top Management of LORA and principals GlaxoSmithCline and Kelly's G.m.b.H. - Negotiation with Key Accounts, implementation of Category Management



Via Media Advertising and Production Company

• Sarajevo B&H

• Junior Project Manager

  • Oct 2007 - Dec 2007

  - Leader of the project WOMM (Word of Mouth Marketing) - Organization and implementation of pre-scheduled activation plan - Keeping good relationship with Key Accounts - Leader of the project WOMM (Word of Mouth Marketing) - Organization and implementation of pre-scheduled activation plan - Keeping good relationship with Key Accounts