Experience

Square Off

• United States
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Chief Strategy Officer (CSO)

  • May 2018 - Present

  Mumbai Area, India Infivention is a robotics based gaming startup. We bridge the virtual and real world by connecting board games with robots and artificial intelligence. Square Off - World’s smartest chess board, was awarded as the coolest tech product of the year 2017 by Digital trends at CES, Las Vegas - World’s largest consumer electronics show. It is the most crowdfunded gaming startup in India.



BillBachao.com - Digissential Enterprises Pvt. Ltd.

• India
• Technology, Information and Internet
• 1 - 100 Employee

• Head - Marketing

  • Sep 2015 - Apr 2017

  Mumbai Area, India Digiessential Pvt Ltd owns the proprietary ‘Bill Bachao App’, a telecom recommendation engine, which uses big data analytics, algorithms & crowd sourcing to help mobile users make optimal choices for their telecom spends. Merged with Reliance Jio. • Led a team to spearhead the Marketing, Digital media & Growth. • 7 million + users acquired (app installs) using 70+ media channels across Social Media, DSP’s, Web, Ad networks and handset OEM’s & embeds. • Drove the App distribution &… Show more Digiessential Pvt Ltd owns the proprietary ‘Bill Bachao App’, a telecom recommendation engine, which uses big data analytics, algorithms & crowd sourcing to help mobile users make optimal choices for their telecom spends. Merged with Reliance Jio. • Led a team to spearhead the Marketing, Digital media & Growth. • 7 million + users acquired (app installs) using 70+ media channels across Social Media, DSP’s, Web, Ad networks and handset OEM’s & embeds. • Drove the App distribution & monetization using advertising, affiliate and partnership marketing. • Deployed integrated social brand campaigns, driving more than 3 million social/web engagements. • Worked closely with Product & Tech teams, with key role in user attribution, engagement, retention & analytics to arrive at unified business goals. • Drove targeted campaigns for Reliance Jio’s user acquisition initiatives. Bill Bachao, eventually merged with Reliance Jio. Show less



Ridlr

• India
• IT Services and IT Consulting
• 1 - 100 Employee

• Head - Marketing & Digital media

  • Apr 2014 - Aug 2015

  Mumbai Area, India Birds Eye Systems is a Matrix & Qualcomm funded technology start-up, with Ridlr, a public transport ticketing and commuting app for the daily intra-city travel needs. • Headed the online & offline Marketing with key focus on digital growth. • Acquired 2 million + users for for the Traffline & Ridlr mobile apps through a performance marketing network of DSPs, social media and 50+ ad networks and independent publishers. • Strategized & launched multi-city marketing campaigns, with a… Show more Birds Eye Systems is a Matrix & Qualcomm funded technology start-up, with Ridlr, a public transport ticketing and commuting app for the daily intra-city travel needs. • Headed the online & offline Marketing with key focus on digital growth. • Acquired 2 million + users for for the Traffline & Ridlr mobile apps through a performance marketing network of DSPs, social media and 50+ ad networks and independent publishers. • Strategized & launched multi-city marketing campaigns, with a combination of outdoor media, ATL & database marketing. Resulted in a 35% upswing in organic user growth. • Worked extensively of mobile attribution & analytic tools such as Appsflyer, Apsalar, Tapstream, Google Analytics, Sensor tower etc. • Drove the brand communication strategy and executed a rebranding for the Traffline App. Show less



TailorMySuit

• Co-Founder

  • Apr 2013 - Mar 2014

  Mumbai Area, India Tailormysuit.com, an Indo-European start-up is an online fashion store for men (e-commerce), which delivers custom-tailored suits & shirts at affordable prices for the European market. • Co-founded and set up India operations, from sourcing to manufacturing. • Managed the end-to-end product life cycle, from production to primary sales. • Led the branding, communication and social media initiatives. • ‘Tailormysuit’ won two awards at the prestigious ‘Napadroku 2013’, a… Show more Tailormysuit.com, an Indo-European start-up is an online fashion store for men (e-commerce), which delivers custom-tailored suits & shirts at affordable prices for the European market. • Co-founded and set up India operations, from sourcing to manufacturing. • Managed the end-to-end product life cycle, from production to primary sales. • Led the branding, communication and social media initiatives. • ‘Tailormysuit’ won two awards at the prestigious ‘Napadroku 2013’, a competition for start-ups in Europe and finished 5th over all among 130 entries. Show less



RewardPort - Loyalty and Rewards Specialist

• India
• Business Consulting and Services
• 1 - 100 Employee

• Head Strategy & Alliances

  • Jan 2011 - Mar 2013

  Mumbai Area, India RewardPort is India’s leading reward & loyalty solutions portal; with custom-tailored solutions in the field of employee incentive, loyalty and rewards & recognition programs, catering to over 400 organizations. • Headed the marketing & strategy for company's Reward & Loyalty wing; `Rewardport'. • Designed end-to-end industry specific sales & marketing strategies for multiple reward and loyalty programs. • Aided the product development, process mapping, pricing, budgeting and… Show more RewardPort is India’s leading reward & loyalty solutions portal; with custom-tailored solutions in the field of employee incentive, loyalty and rewards & recognition programs, catering to over 400 organizations. • Headed the marketing & strategy for company's Reward & Loyalty wing; `Rewardport'. • Designed end-to-end industry specific sales & marketing strategies for multiple reward and loyalty programs. • Aided the product development, process mapping, pricing, budgeting and pre/post project analysis. • Led the branding, social media, content and the go-to-market pitches, driving leads and sales. Show less



La Affaire Perfumes (Caprice Enterprises)

• Marketing Manager

  • Jan 2010 - Dec 2010

  Mumbai Area, India LaAffaire is a brand of indigenous perfumes, which cater to the masses with 20 years of presence in the market through retail trade, corporate & direct sales. • Developed the turnaround marketing & branding strategy including pricing, positioning & product development. • Set up the procurement & channel distribution model. • Strategic product and pricing changes (discontinuations & bundling), resulted into cutting inventory cost and boosted sales, yielding 20% higher profit… Show more LaAffaire is a brand of indigenous perfumes, which cater to the masses with 20 years of presence in the market through retail trade, corporate & direct sales. • Developed the turnaround marketing & branding strategy including pricing, positioning & product development. • Set up the procurement & channel distribution model. • Strategic product and pricing changes (discontinuations & bundling), resulted into cutting inventory cost and boosted sales, yielding 20% higher profit margins. • Emphasized on Institutional sales and launched the brand in leading LFR’s in Mumbai. Resulted in more than 50% sales jump YoY. Show less



Jumbo Group

• Retail
• 700 & Above Employee

• Product Manager - Sony Home Audio Video and Projectors

  • Jun 2007 - Oct 2009

  Dubai, United Arab Emirates Jumbo electronics is a leading name in consumer electronics and the largest distributor for SONY in the world with a spread out network of 32 retail stores across the Emirates • Spearheaded the marketing arm for the Sony Home Audio Video and Projectors categories, driving the business through network of 32 retail stores, hypermarkets and trade channels. • Responsible for the pricing, product management, retail promotions, channel sales management, demand planning, new product launches… Show more Jumbo electronics is a leading name in consumer electronics and the largest distributor for SONY in the world with a spread out network of 32 retail stores across the Emirates • Spearheaded the marketing arm for the Sony Home Audio Video and Projectors categories, driving the business through network of 32 retail stores, hypermarkets and trade channels. • Responsible for the pricing, product management, retail promotions, channel sales management, demand planning, new product launches & distribution management etc. • Contributed towards achieving total sales revenue of USD 30 Mn across 5 marketing channels. • Achieved highest quantity sales in any given month in the 5 fiscal years for all four categories. • Contributed towards YTD sales growth of 65% for DVD DEKS and 176% for Portable DVD players. • Key member of the SONY ‘Full HD’ Project Show less