Amethyst Cannady
Vice President of Marketing at Fulton Grace Realty- Claim this Profile
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Bio
Experience
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Fulton Grace Realty
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United States
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Real Estate
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200 - 300 Employee
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Vice President of Marketing
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Oct 2021 - Present
• As a contributor to the leadership team, understands the organization's vision, goals and strategies. Aligns department priorities with the organizations priorities, determines critical success factors, and evaluates and pursues initiatives that sustain growth and provides a competitive advantage.• Oversees, directs and evaluates the brand execution in various applications.• Manages a team of 10+ including designers, marketing coordinators, marketing administrators, and more.• In collaboration with the design team, provides expert identity/creative guidance; monitors, supports and enforces Fulton Grace brand standards while addressing areas of need and opportunity.• Stimulates creativity and innovation (direct and indirect staff including outside resources; photographers, copywriters, videographers, etc) in developing and executing project plans, timelines and budgets.• Establishes and maintains high-quality relationships with all levels across the company and with external partners.• Evolve, own, and iterate on the brand visual identity and voice for multi-channel campaigns that touch all areas of the customer experience—including social, web, experiential, and more• Demonstrate strong hands-on design capabilities in concepting and able to communicate that concept to creative staff for delivery.• Strong understanding of industry trends and legal/regulatory needs in relation to emerging technologies in design and communications.• Responsible for all aspects of people leadership; setting expectations, coaching, counseling, developing, evaluating, providing feedback, hiring, discipline and separations. Determines necessary mix of skill set and confronts and deals with employees issues in a constructive and timely manner.
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CEI Media Group
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United States
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IT Services and IT Consulting
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Freelance Graphic Designer
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Dec 2010 - Present
At CEI I produce marketing materials for various clients. I have been responsible for many projects for the Chicago Business Opportunity Fair (CBOF). I create the cover design of each fair’s photo books, posters, slideshows, and more. At CEI I produce marketing materials for various clients. I have been responsible for many projects for the Chicago Business Opportunity Fair (CBOF). I create the cover design of each fair’s photo books, posters, slideshows, and more.
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