Experience

DELTA (DMC)

• Saudi Arabia
• Retail
• 100 - 200 Employee

• • Sep 2020 - Present

• • Aug 2019 - Present



McDavid

• United States
• Sporting Goods
• 1 - 100 Employee

• Operation Manager / Key Account Manager B2B B2C – Middle East

  • Jul 2012 - Aug 2019

  Managing all aspects of the brand through the supply chain both tangible &intangible. • Analyzing the brand and current strategy and highlighting areas of weaknesses. • Creating a brand plan and brand strategy and ensuring all aspects of the product or companies’ marketing and activities align with the ethos and goals of the brand. • Sourcing suppliers and products that fit with the context of the brand. • Creating and enduring brand message that results in increased sales, brand loyalty and improving market share. • Working closely with all parts of the company to ensure commercial goals of the brand are met. • Playing a key part in buying, sourcing and manufacturing of the brands products and ensuring all aspects of the supply chain align with the brand. • Developing high quality and effective marketing materials that align correctly with the overall brand strategy. • Realistic forecasting of the sales and volume for the brand ensuring all parts of the company are geared accordingly. • Presenting the brand strategy to directors, sales and marketing team at internal meeting and conferences. • Seek out new marketing opportunities that fit the brand and maximizing all opportunities. • Translate brand strategies into brand plans, brand positioning and go-to-market strategies • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) • Monitor product distribution and consumer reactions. Show less



GO SPORT

• France
• Sporting Goods Manufacturing
• 700 & Above Employee

• Category Manager UAE

  • Jan 2009 - Jun 2013

  Responsible for the organising, managing and planning for 15 stores, 250 staffs, with an area of more than10,000sq.mt with an AED 200 Million turnovers per annum, Involved in Service Management, sales forecasting. • Analyzing consumer buying patterns and predicting future trends • Regularly reviewing performance indicators, e.g. sales and discount levels • Managing plans for stock levels • Meeting suppliers and negotiating terms of contract; • Writing reports and forecasting sales levels; • Maintaining relationships with existing suppliers and sourcing new suppliers for future products • Liaising with other departments within the organization to ensure projects are completed • Attending trade fairs in different countries to select and assemble a new collection of products • liaising with shop personnel to ensure product/collection supply meets demand • Negotiate prices, discount terms and transportation arrangements for merchandise. • Analyze and monitor sales records, trends and economic conditions to anticipate consumer buying patterns and determine what the company will sell and how much inventory is needed. Show less


Peak Performance
• United Kingdom
• Wellness and Fitness Services
• 1 - 100 Employee
• Area Sales Manager

  • Apr 2006 - Dec 2008