Ecommerce Executive

• Nov 2021 - Present

- Develop new strategies to drive conversion- Catalogue management incl. product copy / detail - Report on business metrics and sales mix- Global marketplace operations: Amazon, Farfetch - Lead on two website migration projects- Launch partner for Amazon Luxury Stores EU- Control marketing calendar, SEO, SEM and SMM - Coordinate digital agency and developers - Triage technical issues with brand partners via Jira - Develop new strategies to drive conversion- Catalogue management incl. product copy / detail - Report on business metrics and sales mix- Global marketplace operations: Amazon, Farfetch - Lead on two website migration projects- Launch partner for Amazon Luxury Stores EU- Control marketing calendar, SEO, SEM and SMM - Coordinate digital agency and developers - Triage technical issues with brand partners via Jira

Digital & Communications Coordinator

• Feb 2021 - Nov 2021

- Planned and executed collection launches- Project managed partner collaborations - Lead on weekly online sales reporting - Supported 360 planning for calendar campaigns- Scheduled seasonal marketing calendar - Key aid in Magento2 to Shopify replatform - Drove engagement via all social channels- PR coordination for brand and agency projects

Digital & Creative Content Assistant

• Aug 2019 - Feb 2021

- Copywriter across social and brand site- Day-to-day management of Farfetch offering - Customer service lead via all touchpoints- Drove student and community outreach- Assisted in collection launches via Magento2 - Supported across all social channels - Ideated campaigns and content capture- Events coordinator at RÆBURN Lab

Executive Coaching Mentee

• Jun 2018 - Dec 2020

Ongoing leadership coaching addressing the following key areas:- Self-awareness: identifying my strengths and values, and articulating my personal brand - Exploration: realising and pursuing practical steps for my career- Focus: forming concise and worthwhile career development goals- Resilience: building confidence e.g. via mentors and professional network- Vision: clarifying my idea of 'success' Ongoing leadership coaching addressing the following key areas:- Self-awareness: identifying my strengths and values, and articulating my personal brand - Exploration: realising and pursuing practical steps for my career- Focus: forming concise and worthwhile career development goals- Resilience: building confidence e.g. via mentors and professional network- Vision: clarifying my idea of 'success'

Marketing Business Development Assistant

• Jun 2019 - Aug 2019

- Leading competitive market analysis - Defining brand direction and purpose - Ad hoc business development support- Ideating content and creative - Leading competitive market analysis - Defining brand direction and purpose - Ad hoc business development support- Ideating content and creative

Copenhagen Fashion Summit Volunteer

• May 2019 - May 2019

Selected as a volunteer for the 10th anniversary Copenhagen Fashion Summit, the world’s leading business event on sustainability in fashion. Acted as the main touchpoint to guests, and handled the general logistics of matchmaking brands with solution providers. Selected as a volunteer for the 10th anniversary Copenhagen Fashion Summit, the world’s leading business event on sustainability in fashion. Acted as the main touchpoint to guests, and handled the general logistics of matchmaking brands with solution providers.

Content Marketing Development Coordinator

• Mar 2019 - May 2019

Content Marketing Development Assistant

• Nov 2018 - Feb 2019

Responsibilities:- Full management of digital channels- Content planning and production for blog and social media channels- Driving traffic and revenue growth- Campaign reporting and analysis- Initiated and maintained publishing calendar- Copywriting across social and blogs- Drive new leads / membership opportunities - Building Instagram & Facebook strategy- PR and network recruitment - Coordinating events and marketing collateral - Business development support across Roberta Style Lee and Ethical Brand Directory- Assisting with event execution- Creating promotional videosKey development areas:- Building FB Ads- Building online communities- Creating video / iMovie- CMS tools- Online growth strategy

Global Marketing Trainee

• Mar 2017 - Aug 2017

My main role was to support the key project managers in the Global Product Marketing team but also to manage my own projects. These have included the inception and development of several Online Exclusives, the initiation and management of select Boutique exclusives in the form of coloured caps, and a limited edition cap for a leading UK retailer.I contributed at all stages of launch planning and development from early stage creative brainstorming, to financial planning, global forecasting and final point of sale execution. A 360 degree approach is taken with each project and so I gained exposure to Digital/Online, Social, Education, Visual Merchandising and PR. From the development side, each project has required me to work with Product Development, Packaging, Creative, Finance and Global Demand (forecasting) teams. Given the many stakeholders involved in each project, I furthered my project management skills, communication skills and interpersonal skills, successfully negotiating my way through to deliver successful programmes to time and to budget.

Product Management Intern

• Jul 2015 - Jan 2016

My position within the Product Management team allowed me to gain fantastic exposure of a luxury fashion company, allowing me to interact with various teams such as design and marketing, and driving my passion for the luxury industry. Product Management involved updating Range Grids and Range Map documents, as well as managing products in the internal product development system. My role regularly consisted of producing sales reports as well as weekly competitor analysis necessary for pricing decisions. I played a key part in creating publications for the Spring Summer and Autumn Winter 2016 collections, followed by supporting handover presentations e.g. overseeing the Models. I also conducted a special independent research project on personalisation services and techniques in the industry.

Trainee Leader

• Mar 2014 - Nov 2014

Over the course of a 9 month Trainee Leader Programme I took part in an Off-site Safety Management course, an Expedition First Aid Qualification and a Level 3 Certificate training in Basic Expedition Leadership (BEL) recognised through Sports Leaders UK. The training was in part executed in Namibia during a 6 week expedition where I co-led 12 young explorers. Due to the scientific research on local flora and fauna during the expedition, I also gained the John Muir (Explorer) Conservation Award. Over the course of a 9 month Trainee Leader Programme I took part in an Off-site Safety Management course, an Expedition First Aid Qualification and a Level 3 Certificate training in Basic Expedition Leadership (BEL) recognised through Sports Leaders UK. The training was in part executed in Namibia during a 6 week expedition where I co-led 12 young explorers. Due to the scientific research on local flora and fauna during the expedition, I also gained the John Muir (Explorer) Conservation Award.

Intern

• Mar 2014 - Jun 2014

As one of the largest foreign Chambers in the UK, and the most active, I helped plan and execute the spring season events out of a total 70 annual events, where I took an active part in hosting members and guests.The day to day role involved writing, interviewing for and editing the chambers' publication LINK Magazine with around 80,000 readers annually. Other tasks included liaising with and recruiting new corporate members, content creation for social media and publications, and acting as front of house during office hours.A particularly notable project involved my contribution to an extensive consultation piece for one of Sweden's largest fashion retailers, aiding their UK entry strategy.