Amelie Derrieux-Sable
Director of Marketing at Maisons & Domaines Henriot America- Claim this Profile
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Bio
Amanda Hathaway
My agency had the good fortune of being retained by Amelie as the PR representative for Champagne Henriot beginning in 2018 (and intermittently working on Bouchard and Fevre). From my vantage point, I have seen up close both the passion and the highly strategic thinking that Amelie pours into her work. She's able to navigate the various forces that are competing - the challenges of overall market, the sales ambitions, the French team's approach, the US team's needs - to create effective strategies and has made our work more successful and enjoyable. Through some of the most challenging periods - tariffs! Covid! - she kept a cool head and guided us with clarity, ensuring that our role not only remained, but was its most supportive to the brand's key objectives. I've truly enjoyed working alongside Amelie and valued our collaboration, both personally and professionally.
Tanya Pringsheim-Evans
I’ve had the pleasure of working with Amelie for the past 6 years. Amelie is extremely passionate with a strong work ethic, she is great at connecting with the sales team to build programs that work in conjunction with marketing. She is organized, detail oriented and always follows through with every project. I’ve truly enjoyed working with Amelie and she would be an asset to any organization whether in sales or marketing.
Amanda Hathaway
My agency had the good fortune of being retained by Amelie as the PR representative for Champagne Henriot beginning in 2018 (and intermittently working on Bouchard and Fevre). From my vantage point, I have seen up close both the passion and the highly strategic thinking that Amelie pours into her work. She's able to navigate the various forces that are competing - the challenges of overall market, the sales ambitions, the French team's approach, the US team's needs - to create effective strategies and has made our work more successful and enjoyable. Through some of the most challenging periods - tariffs! Covid! - she kept a cool head and guided us with clarity, ensuring that our role not only remained, but was its most supportive to the brand's key objectives. I've truly enjoyed working alongside Amelie and valued our collaboration, both personally and professionally.
Tanya Pringsheim-Evans
I’ve had the pleasure of working with Amelie for the past 6 years. Amelie is extremely passionate with a strong work ethic, she is great at connecting with the sales team to build programs that work in conjunction with marketing. She is organized, detail oriented and always follows through with every project. I’ve truly enjoyed working with Amelie and she would be an asset to any organization whether in sales or marketing.
Amanda Hathaway
My agency had the good fortune of being retained by Amelie as the PR representative for Champagne Henriot beginning in 2018 (and intermittently working on Bouchard and Fevre). From my vantage point, I have seen up close both the passion and the highly strategic thinking that Amelie pours into her work. She's able to navigate the various forces that are competing - the challenges of overall market, the sales ambitions, the French team's approach, the US team's needs - to create effective strategies and has made our work more successful and enjoyable. Through some of the most challenging periods - tariffs! Covid! - she kept a cool head and guided us with clarity, ensuring that our role not only remained, but was its most supportive to the brand's key objectives. I've truly enjoyed working alongside Amelie and valued our collaboration, both personally and professionally.
Tanya Pringsheim-Evans
I’ve had the pleasure of working with Amelie for the past 6 years. Amelie is extremely passionate with a strong work ethic, she is great at connecting with the sales team to build programs that work in conjunction with marketing. She is organized, detail oriented and always follows through with every project. I’ve truly enjoyed working with Amelie and she would be an asset to any organization whether in sales or marketing.
Amanda Hathaway
My agency had the good fortune of being retained by Amelie as the PR representative for Champagne Henriot beginning in 2018 (and intermittently working on Bouchard and Fevre). From my vantage point, I have seen up close both the passion and the highly strategic thinking that Amelie pours into her work. She's able to navigate the various forces that are competing - the challenges of overall market, the sales ambitions, the French team's approach, the US team's needs - to create effective strategies and has made our work more successful and enjoyable. Through some of the most challenging periods - tariffs! Covid! - she kept a cool head and guided us with clarity, ensuring that our role not only remained, but was its most supportive to the brand's key objectives. I've truly enjoyed working alongside Amelie and valued our collaboration, both personally and professionally.
Tanya Pringsheim-Evans
I’ve had the pleasure of working with Amelie for the past 6 years. Amelie is extremely passionate with a strong work ethic, she is great at connecting with the sales team to build programs that work in conjunction with marketing. She is organized, detail oriented and always follows through with every project. I’ve truly enjoyed working with Amelie and she would be an asset to any organization whether in sales or marketing.
Experience
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Maisons & Domaines Henriot America
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United States
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Beverage Manufacturing
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1 - 100 Employee
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Director of Marketing
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Feb 2017 - Present
Responsible for building and executing the Marketing strategy and plans in the US market of the Henriot family's houses - Henriot (Champagne), William Fèvre (Chablis), Bouchard Père & Fils (Burgundy) and Tenuta di Ghizzano (Tuscany). Direct report into CEO and President, supporting and contributing to key strategic long-term projects, in particular premiumization efforts. Builds and implements pragmatic and comprehensive plans with aim to elevate Brand Image, support sales organization and strengthen brands' financials. Show less
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Pernod Ricard
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France
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Beverage Manufacturing
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700 & Above Employee
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Oct 2015 - Jan 2017
Successfully lead the relaunch of G.H.Mumm in the US with strong ambitions and support in collaboration with global team. Oversaw launch of new packaging and hot house strategy. Managed agency and cross-functional team (PR/Digital/Sales) to successfully plan and execute on-site visibility and digital/PR amplification of Kentucky Derby sponsorship.
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Jan 2014 - Sep 2015
Responsible for developing annual brand plans and merchandising programs in collaboration with global team and trade marketing team (G.H.Mumm & Perrier Jouet). Oversaw and managed execution, with PR and local team, of key visibility events and sponsorship (Formula 1, Kentucky Derby, Design Miami). Successfully supported team of 4 Champagne Brand Ambassadors in key markets
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Deutsch Family Wine & Spirits
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United States
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Beverage Manufacturing
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200 - 300 Employee
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Nov 2011 - Dec 2013
• Responsible for 4 French brands including Georges Duboeuf and 3 other premium, boutique brands (Andre Lurton, Georges Duboeuf, Sauvion and Vidal-Fleury)• Since launch, responsible for Enza Prosecco, a priority brand due to its high growth and profitability potential • Develop and implement strategy and marketing plans including direct management of marketing agency and close work with sales force to ensure activation of key programs• Conduct thorough business analysis including pricing, volume, distribution, profitability, category and competitor trends to identify key strategic and tactical insights with direct ability to impact performance• Effectively manage all brand financials and successfully track brand and local budgets; achieved 100% of profitability goal across all brands• Ensure alignment of PR outreach and advertising with brand strategy • Manage, supervise and mentor Marketing Assistants Show less
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Jul 2009 - Nov 2011
• Developed and executed strategic brand programs and merchandising for 4 French premium, boutique brands (including André Lurton and Vidal-Fleury) and 2 Italian brands.• Rationalized French portfolio, simplified packaging and developed an innovative “Ambassador program”. +25% volume growth on Sauvion, +15% on André Lurton• Successfully developed Georges Duboeuf sales promotion and POS ( $750K budget) in collaboration with marketing agency • Assisted Innovation Director in launching new size product line extension • Coordinated PR outreach and events with PR team• Managed and implemented suppliers’ market visits and business reviews• Fully responsible for brands’ P&L, budgets, GP sheets and pricing Show less
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Jan 2008 - Jul 2009
• Dedicated to developing on-premise and Fine Wine store distribution of fine wine portfolio. • Managed and developed relationships with distributor’s sales force via work-withs, team meetings, educational seminars, and creation of informational resources about brands, pricing and incentives.• Increased brand exposure by developing better windows and displays with distributor’s merchandisers, building in-store tasting programs and on-premise promotions, and organizing wine dinners with suppliers• In charge of brand building events (e.g. NY Food and Wine Festival) Show less
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LES VINS GEORGES DUBOEUF
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France
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Wholesale
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1 - 100 Employee
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Brand Ambassador NYC
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Jun 2006 - Dec 2007
• Increased sales, distribution and brand image in on- & off-Premise accounts • Educated consumers, retailers and distributor’s sales force via staff trainings, in store tastings, wine diners, educational seminars • Analysed and reported on monthly sales • Increased sales, distribution and brand image in on- & off-Premise accounts • Educated consumers, retailers and distributor’s sales force via staff trainings, in store tastings, wine diners, educational seminars • Analysed and reported on monthly sales
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Education
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2001 - 2005
ESSEC - ESSEC Business School
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Wine & Spirit Education Trust
Level 2
Community
