Experience

rebuy

• Germany
• Retail
• 100 - 200 Employee

• UX Writer and Communication Strategist @ rebuy

  • Jan 2022 - Present

  Planning and implementation - Creating initial guidelines: UX Writing style guide and wording dictionary - Setting up scalable text modules for emails, notifications, etc. - Implementing workflows and documentation to collaborate with designers, product managers, translators, and marketing Strategy and conception - Designing information architecture and user journeys - Identifying optimization potentials and brand touchpoints - Developing a product content strategy… Show more Planning and implementation - Creating initial guidelines: UX Writing style guide and wording dictionary - Setting up scalable text modules for emails, notifications, etc. - Implementing workflows and documentation to collaborate with designers, product managers, translators, and marketing Strategy and conception - Designing information architecture and user journeys - Identifying optimization potentials and brand touchpoints - Developing a product content strategy that’s aligned with the overall shop goals - Initiating up-to-date solutions like AI tooling or Design First principles Writing - Writing classic UX copies, emails, and SEO content - Working in English, writing in German Show less Planning and implementation - Creating initial guidelines: UX Writing style guide and wording dictionary - Setting up scalable text modules for emails, notifications, etc. - Implementing workflows and documentation to collaborate with designers, product managers, translators, and marketing Strategy and conception - Designing information architecture and user journeys - Identifying optimization potentials and brand touchpoints - Developing a product content strategy… Show more Planning and implementation - Creating initial guidelines: UX Writing style guide and wording dictionary - Setting up scalable text modules for emails, notifications, etc. - Implementing workflows and documentation to collaborate with designers, product managers, translators, and marketing Strategy and conception - Designing information architecture and user journeys - Identifying optimization potentials and brand touchpoints - Developing a product content strategy that’s aligned with the overall shop goals - Initiating up-to-date solutions like AI tooling or Design First principles Writing - Writing classic UX copies, emails, and SEO content - Working in English, writing in German Show less



UX Writing Hub

• United States
• E-Learning Providers
• 1 - 100 Employee

• Student Mentor

  • Jan 2023 - Present

  I'm passing on my experience by mentoring several students who attend the UX Writing Academy (certificate program). I'm passing on my experience by mentoring several students who attend the UX Writing Academy (certificate program).



Kaufland e-commerce

• Germany
• Online and Mail Order Retail
• 400 - 500 Employee

• UX Writer and Copywriter

  • Nov 2020 - Dec 2021

  I was responsible for Kaufland.de’s (online marketplace) UX Copywriting and communication strategy. I wrote the product copies: shop’s interface, app, B2B tools, and emails. And I wrote marketing copies: headlines, teasers, ads and the newsletter. I wrote in German and English. I built up the department/team and worked together with all stakeholders throughout the company to set up glossaries, style guides and a corporate language for B2B and B2C. I also supervised the localization/translation… Show more I was responsible for Kaufland.de’s (online marketplace) UX Copywriting and communication strategy. I wrote the product copies: shop’s interface, app, B2B tools, and emails. And I wrote marketing copies: headlines, teasers, ads and the newsletter. I wrote in German and English. I built up the department/team and worked together with all stakeholders throughout the company to set up glossaries, style guides and a corporate language for B2B and B2C. I also supervised the localization/translation process copy-wise, run copy tests with research and gave workshops to raise awareness for copy-related issues.

• UX Copywriter and Online Editor

  • Feb 2020 - Nov 2020

  Initially, I was hired at real.digital in the online editorial department and did the UX writing from there. In November, I moved to the Product Department as a full-time UX writer.



SIMPLE GmbH

• Germany
• Design
• 1 - 100 Employee

• Copywriter and Brand Experience Designer

  • Nov 2018 - Feb 2020

  Project: Brandexhibitions adidas Archive For the creative agency ,simple, I freelance conceptualized and created brand exhibitions and brand experience stories. My client was the adidas Archive. I designed (research, conception, and writing) the storytelling, customer journey, and overall exhibition design throughout the exhibition’s spectacle. Specifically, I have written: long copy for the exhibition stories and UX copy for the digital interfaces – in German and English. Project: Brandexhibitions adidas Archive For the creative agency ,simple, I freelance conceptualized and created brand exhibitions and brand experience stories. My client was the adidas Archive. I designed (research, conception, and writing) the storytelling, customer journey, and overall exhibition design throughout the exhibition’s spectacle. Specifically, I have written: long copy for the exhibition stories and UX copy for the digital interfaces – in German and English.



University of Cologne

• Germany
• Research Services
• 700 & Above Employee

• PhD Student

  • Sep 2017 - Nov 2018

  Right after studying art history focussing on architecture during my master, I was a Ph.D. student. I did research on utopian urban planning as social engineering and spatial theory. I was able to publish several scientific publications and was also a speaker at symposiums. At some point, however, I saw my future in concept design and copywriting and gave up my dissertation to focus on the agency. To this day, I benefit from having learned to work and think independently, to structure content… Show more Right after studying art history focussing on architecture during my master, I was a Ph.D. student. I did research on utopian urban planning as social engineering and spatial theory. I was able to publish several scientific publications and was also a speaker at symposiums. At some point, however, I saw my future in concept design and copywriting and gave up my dissertation to focus on the agency. To this day, I benefit from having learned to work and think independently, to structure content, and to express complex interrelations in an understandable and entertaining way. Show less Right after studying art history focussing on architecture during my master, I was a Ph.D. student. I did research on utopian urban planning as social engineering and spatial theory. I was able to publish several scientific publications and was also a speaker at symposiums. At some point, however, I saw my future in concept design and copywriting and gave up my dissertation to focus on the agency. To this day, I benefit from having learned to work and think independently, to structure content… Show more Right after studying art history focussing on architecture during my master, I was a Ph.D. student. I did research on utopian urban planning as social engineering and spatial theory. I was able to publish several scientific publications and was also a speaker at symposiums. At some point, however, I saw my future in concept design and copywriting and gave up my dissertation to focus on the agency. To this day, I benefit from having learned to work and think independently, to structure content, and to express complex interrelations in an understandable and entertaining way. Show less