Amelia Pratt
Paid Media Consultant at Pratt Digital Ltd at Pratt Digital- Claim this Profile
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Bio
Ben Lilly
Amelia is a bundle of fun to have around the office, always positive and looks on the sun side of life. She offers great insight and understanding of clients needs, while also being a very diligent worker who always try's to go above and beyond what is needed from her. She is well versed with structure, creative ideas as well as meeting project KPIs. Any person who has Amelia working on their team will be lucky to have her on the project!
Amanda Davie
Amelia is a fantastic paid search specialist. She has a great track record working on the agency and consultancy side, so her client servicing skills are great, as is her technical prowess and attention to detail. As a freelancer she slotted seamlessly into the team and quickly earned our clients' trust. She is friendly, adaptable, organised and takes real pride in the work she delivers. A joy to have around!
Ben Lilly
Amelia is a bundle of fun to have around the office, always positive and looks on the sun side of life. She offers great insight and understanding of clients needs, while also being a very diligent worker who always try's to go above and beyond what is needed from her. She is well versed with structure, creative ideas as well as meeting project KPIs. Any person who has Amelia working on their team will be lucky to have her on the project!
Amanda Davie
Amelia is a fantastic paid search specialist. She has a great track record working on the agency and consultancy side, so her client servicing skills are great, as is her technical prowess and attention to detail. As a freelancer she slotted seamlessly into the team and quickly earned our clients' trust. She is friendly, adaptable, organised and takes real pride in the work she delivers. A joy to have around!
Ben Lilly
Amelia is a bundle of fun to have around the office, always positive and looks on the sun side of life. She offers great insight and understanding of clients needs, while also being a very diligent worker who always try's to go above and beyond what is needed from her. She is well versed with structure, creative ideas as well as meeting project KPIs. Any person who has Amelia working on their team will be lucky to have her on the project!
Amanda Davie
Amelia is a fantastic paid search specialist. She has a great track record working on the agency and consultancy side, so her client servicing skills are great, as is her technical prowess and attention to detail. As a freelancer she slotted seamlessly into the team and quickly earned our clients' trust. She is friendly, adaptable, organised and takes real pride in the work she delivers. A joy to have around!
Ben Lilly
Amelia is a bundle of fun to have around the office, always positive and looks on the sun side of life. She offers great insight and understanding of clients needs, while also being a very diligent worker who always try's to go above and beyond what is needed from her. She is well versed with structure, creative ideas as well as meeting project KPIs. Any person who has Amelia working on their team will be lucky to have her on the project!
Amanda Davie
Amelia is a fantastic paid search specialist. She has a great track record working on the agency and consultancy side, so her client servicing skills are great, as is her technical prowess and attention to detail. As a freelancer she slotted seamlessly into the team and quickly earned our clients' trust. She is friendly, adaptable, organised and takes real pride in the work she delivers. A joy to have around!
Experience
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Paid Media Consultant at Pratt Digital Ltd
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Paid Media Consultant at Pratt Digital Ltd
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Jan 2013 - Present
Freelance paid search and digital marketing services for both agencies and end-clients.I use my vast PPC experience to offer best practice, innovative and ROI/KPI driven PPC & Digital Marketing solutions and consultancy.Freelance projects undertaken include (but are not limited to):- Creation of campaigns on Google, Bing, Yandex, Yahoo Japan, Facebook, LinkedIn and Twitter- Setup and short term management of Multilingual PPC projects- PPC and Web Analytics Training- Campaign audits/health-checks- Campaign restructure to maximise QS (Quality Score)- Strategy & campaign creation of remarketing & retargeting campaigns- Campaign reporting (including KPI creation)- Proposal and pitch-work- Competitor research- Landing page consultancy
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Director
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Jan 2013 - Present
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Director
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Jan 2013 - Present
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Oban Multilingual
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United Kingdom
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Advertising Services
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PPC Account Manager
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Mar 2013 - Mar 2014
- Creation and management of multilingual campaigns on Google, Bing, Yandex and Yahoo Japan - Search and Display campaigns - Remarketing campaigns for both Search & Display - Client account management - Creation and management of multilingual campaigns on Google, Bing, Yandex and Yahoo Japan - Search and Display campaigns - Remarketing campaigns for both Search & Display - Client account management
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Paid Search Manager
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Apr 2007 - Nov 2012
• Management & development of the PPC department to ensure innovative, high performing campaigns • Creation and management of Google, Bing, Facebook and LinkedIn campaigns • Integrated Paid & Natural search campaigns • Competitor research using both manual & automated tools • Setting & achieving KPIs • Remarketing and retargeting strategy creation, creative design and ongoing management • Relationship building with search engines • Software acquisition investigation & ongoing analysis • Management and mentoring of paid search colleagues • Paid search audits/Heath checks/Account rebuilds • Training groups of 5-10 on Paid Search & Analytics packages.
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i-level
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Advertising Services
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100 - 200 Employee
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Trainee Search Planner
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Jan 2006 - Apr 2007
• Budgeting, optimising and reporting on up to 20 blue chip PPC campaigns • Campaign creation and monitoring • Use of third party tracking tools to optimise campaign performance • Pay per click, Pay per call and demographic targeting • Budgeting, optimising and reporting on up to 20 blue chip PPC campaigns • Campaign creation and monitoring • Use of third party tracking tools to optimise campaign performance • Pay per click, Pay per call and demographic targeting
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Education
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2002 - 2005
University of Sussex
Bsc Artificial Intelligence With Management Studies -
1995 - 2002
St. Leonards Mayfield
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