Experience

Defiant Digital

• Australia
• Advertising Services
• 1 - 100 Employee

• Creative Performance Lead

  • Sep 2023 - Present

• Creative Performance Executive

  • Mar 2023 - Sep 2023

  As the Creative Performance Executive at Defiant Digital, I work closely with our clients to deliver high converting digital marketing campaigns and creatives that "stop the scroll". My role allows me to effectively collaborate with the team and clients to bridge the gap between brand, tactics, data, and design.



Freelance

• Sydney, New South Wales, Australia

• Freelance Copywriter and Marketing Specialist

  • Jan 2013 - Sep 2023

  Copywriting and Social Media Consulting for a range of different clients in the Architecture, Design, Beauty, Fashion, Health, Retail and Technology sector. Copywriting and Social Media Consulting for a range of different clients in the Architecture, Design, Beauty, Fashion, Health, Retail and Technology sector.



shoplure

• Australia
• Consumer Services
• 1 - 100 Employee

• Brand and Content Lead

  • Jun 2022 - Mar 2023

  Led the initial paid marketing for fashion-tech startup 'shoplure' in their first round, allowing the software engineers to gain vital market data. Collated the data and insights to assist the product developers in going back into beta/app development for a further round. Led the initial paid marketing for fashion-tech startup 'shoplure' in their first round, allowing the software engineers to gain vital market data. Collated the data and insights to assist the product developers in going back into beta/app development for a further round.



Amelia Goldie

• Content Creator at @ameliagoldie

  • Jan 2012 - Mar 2023

  Development of website, EDM and social media marketing content and copy. Some previous clients include: Yves Saint Laurent, Farfetch, Necessaire, Lancome, ASOS, SONY Music, Ebay, Benefit Cosmetics, Eva Home, Mejuri and Dermalogica. Development of website, EDM and social media marketing content and copy. Some previous clients include: Yves Saint Laurent, Farfetch, Necessaire, Lancome, ASOS, SONY Music, Ebay, Benefit Cosmetics, Eva Home, Mejuri and Dermalogica.



We Are Social

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Editor

  • Oct 2021 - Jun 2022

  We Are Social is a global socially-led creative agency with unrivalled social media expertise. With 1000+ people in 15 offices spanning four continents, WAS delivers a global perspective to our clients in a time when social media is shaping culture. Some clients include Samsung, TikTok, Foxtel, Netflix, Uber, Red Bull, Activision, Adidas, The Australian Government, Audi, and more. As part of the Editorial team, we're expected to be culturally connected and full of clever, creative ideas that set our clients apart on social. We know what’s trending, who to follow and what emerging meme formats to tap into, but more than that, we are be able to build upon important social conversations to create platform-first ideas for clients that don’t just follow trends, they set them. Show less



OETA Architecture

• Sydney, Australia

• Copywriter, Content Producer and Photographer

  • Oct 2018 - Jan 2020

  Key responsibilities: - SEO Copywriting in-house. - Lead Photographer, including Lightroom editing, styling, retouching. - Paid advertisement direction, implementation and management. - Social media strategy, branding and development. - Market research and competitor analysis of social media and industry trends. - Collaborative creative and strategic direction of content, campaigns and events. Key responsibilities: - SEO Copywriting in-house. - Lead Photographer, including Lightroom editing, styling, retouching. - Paid advertisement direction, implementation and management. - Social media strategy, branding and development. - Market research and competitor analysis of social media and industry trends. - Collaborative creative and strategic direction of content, campaigns and events.



Nick Mascitelli Imports

• Australia
• Retail Apparel and Fashion
• 1 - 100 Employee

• Content Producer and Social Media Director

  • Sep 2017 - Aug 2018

  Key responsibilities: - Paid advertisement direction, implementation and management for Beau Coops, Karl Lagerfeld and more (fashion and shoes). - SEO Copywriting. - Photography and styling. - Community management. - National and international Influencer Marketing campaign direction and management. - Social media strategy and development. - Market research and competitor analysis of social media and industry trends. - Collaborative creative and strategic direction of content, campaigns and events. Show less



Hello Social

• Australia
• Advertising Services
• 1 - 100 Employee

• Social Media Executive (short term contract)

  • May 2018 - Jun 2018

  Hello Social helps multinationals tap into the Australian market, and local newcomers find their feet, offering solutions for businesses of all shapes and sizes. Some of our clients include Compare The Market, Headspace, Lifeline, RSPCA, Paramount, SBS On Demand, Microsoft and The Cancer Council. Key responsibilities: - Coordination of organic and paid content on all social media platforms. - Paid advertisement direction, implementation and management. - Community management, most notably for all Headspace socials. - National and international Influencer Marketing campaign direction and management. - Social media strategy and development. - Market research and competitor analysis of social media and industry trends. - Collaborative creative and strategic direction of content, campaigns and events. - Detailed analytics reports. Show less



Indesign Media Asia Pacific

• Australia
• Media Production
• 1 - 100 Employee

• Freelance Copywriter

  • Mar 2017 - Apr 2018

  Key responsibilities:- SEO Copywriting in-house for Indesign and Habitus living + external clients- Client communication, signing on future clients for SMM and content creation.- Paid advertisement direction, implementation and management.- Social media strategy, branding, tone of voice development.- Market research and competitor analysis of social media and industry trends.- Collaborative creative and strategic direction of content, campaigns and events.

• Content Producer

  • Mar 2017 - Jun 2017

  Key responsibilities:- SEO Copywriting in-house for Indesign and Habitus living + external clients- Client communication, signing on future clients for SMM and content creation.- Paid advertisement direction, implementation and management.- Social media strategy, branding, tone of voice development.- Market research and competitor analysis of social media and industry trends.- Collaborative creative and strategic direction of content, campaigns and events.



Marquee Studios.

• Media Production

• Social Media Marketing Manager

  • Nov 2015 - Jan 2016

  - Assisting with the project management of Youtuber/Influencer Event 'Beautify'. - Individually ran social media workshop at Beautify for 200 attendees. - Website development. - Running the Beautify Twitter page. - Writing eDMs and articles. - Assisting with the project management of Youtuber/Influencer Event 'Beautify'. - Individually ran social media workshop at Beautify for 200 attendees. - Website development. - Running the Beautify Twitter page. - Writing eDMs and articles.