Marketing Manager

• Feb 2023 - Present

Marketing Manager

• Aug 2021 - Feb 2023

The HR Consultants provide HR support to SMEs. My focus on organic SEO delivered a increase in leads of over 300% in six months transforming a startup into a small business. The HR Consultants provide HR support to SMEs. My focus on organic SEO delivered a increase in leads of over 300% in six months transforming a startup into a small business.

Marketing Manager

• Jul 2018 - Aug 2021

Sustainable Advantage support organisations in driving their sustainability goals. Launched the ESG reporting service helping companies measure and share their progress towards their sustainability goals. Sustainable Advantage support organisations in driving their sustainability goals. Launched the ESG reporting service helping companies measure and share their progress towards their sustainability goals.

Campaign Manager

• Apr 2014 - Mar 2018

Planning, creating and delivering effective marketing campaigns to budget, for a portfolio of market-leading software and services. Responsible for developing and executing integrated B2B marketing campaigns, with a focus on creating content-led inbound lead generating marketing campaigns using Hubspot automation software to create workflows, social posts, emails and landing pages. Data segmentation and selection. Identifying opportunities for up-sell/cross-sell campaigns. Managing and reporting on campaign ROI. Creating sales toolkit collateral for sales teams. Driving registration for events. Show less

Marketing Manager

• Jul 2008 - Mar 2014

Marketing Manager for the shopping centre in Camberley Surrey responsible for planning and delivering marketing activity to achieve strategic targets. Responsible for budget management and associated reporting, regularly presenting plans and results to senior management. Working with retailer head office marketing teams on promoting new store openings. Event management of the annual retailer awards evening and large scale public events, maximising local PR and social media coverage. Launched a loyalty card scheme for the centre. Sold promotional space to commercial targets. Line manager to four direct reports and duty manager responsibility for the £90m centre. Represented the Mall at the town centre business group. Studied for and completed ILM Level 3 qualification. Chosen to attend Oxford Summer School in 2013. Completed Intermediate Adobe InDesign training. Show less

Marketing Executive

• Jul 2007 - Jul 2008

Working on three Thomson brands (in the Specialist Holidays Group) producing brand building and promotion specific advertising and promotional activity to achieve commercial objectives. Working with the TUI product, transport and commercial teams to build competitive packages and offers. Collaborating with the resorts marketing team at Disney on joint promotions. Regularly working with a design agency for ad artwork and briefing new campaign designs. Responsible for booking media space in London media titles for weekly press and digital ad placement, tracking and reporting on resulting enquiries and bookings and analysing campaign effectiveness. Tasked with boosting PR activity and secured a regular product placement arrangement with a national magazine title providing pricing for their travel features. Copywriting and proofing for brochure production and creating website content using CMS. Show less

Marketing Coordinator

• 2004 - 2007

Supporting the EMEA Marketing Director with B2B marketing activity promoting Actuate software. Creating solution focused marketing collateral, working with an agency to produce brochures. Writing emails and website editing. Interviewing salespeople and clients to produce tailored client case studies relevant to our key verticals. Creating running demonstrations of our software. Event managing - promoting and running logistics for conferences and seminars. Utilising Salesforce to monitor lead generation and follow-up, and produce pipeline reports for the Head of Sales. Supporting the EMEA team of sales managers, channel managers and business partners, managing tender applications and submissions to deadlines. Working with marketing counterparts in Canada and the US sharing plans, successes and best practice. Travelled to Toronto for a project working with my counterpart to improve the accuracy and logging of the professional services teams' time with clients. Show less