Brand & Business Strategy Consultant

• Mar 2023 - Present

Trade Marketing Manager for Estée Lauder & Consumer Marketing Manager for Origins

• Jan 2022 - Mar 2023

- Executing the strategic distribution expansion of Origins after Sephora Exclusivity by cascading regional marketing strategy; ensuring excellence in execution, focus on consumer- and retailer-specific approach- Defining Trade Marketing Strategy for Estée Lauder in wholesale channel in alignmentwith the Consumer Calendar, focusing on driving retail sales and spend optimizationto drive NOP- Stretch Assignment: Leading the exit of the Designer Fragrance Brands from ourportfolio, securing all contract conditions with new licensor (stock management withretailers, A&P investments etc.) are fulfilled, closely monitoring NS Show less

Product & Trade Marketing Executive for Tom Ford Beauty, Kilian Paris, Aramis & Designer Fragrances

• Jan 2021 - Dec 2021

• Deriving the consumer calendar and marketing plan into a detailed animation and promotional plan by Retailer• Building trade marketing plan and monitoring execution by Corporate Trade Marketing and Visual Merchandising (also includes e-Trade), planning paid media campaigns with (e-)retailer• Validating budgets. Monitoring execution (timing, quality, cost)• Measuring performance of Trade Marketing actions and striving for spend optimization• Responsible for Visual Merchandising execution• Managing product portfolio per channel, retailer, door type, e retail, pureplayers• Performing assortment analyses; analysing competitors’ assortment• Building local product offering (e.g. product sets) and differentiation program • Responsible for consumer and retailer pricing / price increases according to regional and global policies• Owning the brands sales drivers and contributing to forecast accuracy Show less

Consumer Marketing Coordinator Fragrance Division: By Kilian / Aramis & Designer Fragrances

• Mar 2020 - Dec 2020

Consumer Marketing Coordinator (100%)• Define and adapt the global / regional Marketing Strategy for the brand to maximize local relevancy and accelerate growth to drive Net Sales and NOP• Build and drive the 360° consumer marketing plan across all media channels, driving initiatives for increased retail & online sales and virtual selling• Capture field & consumer insights to drive local learnings and improvements• Collect and understand best practices from region, commercial and digital team and adapt locally with coprorate teams • Build and execute the Consumer Calendar (launches, online key shopping moments, retailers activities,…) for all channels, including excellence in execution in trade marketing, with corporate teams• Build and expand brand (pillars) by driving brand desirability across all channels and expand brand strategically Show less

Junior Consultant / Scrum Master

• Nov 2018 - Feb 2020

Junior Consultant / Scrum Master (60%) - Responsible for achieving the goals of four sub-projects (part of the "non-life Transformation" programme) such as management; coordination; finance, pro-ject status and risk tracking; stakeholder communication, management advice - Guiding the Scrum Team in function as Scrum Master such as monitoring the Scrum Process and Scrum Meetings and Coaching the team about agile practices. - Coordination and consultation of the planning procedure and stage plan with the involvement of all necessary stakeholders; top-down planning with bottom-up estimation and validation of the master plan with consideration of external and internal dependencies Show less

Summer Associate

• Jul 2018 - Sep 2018

Summer Associate (100%) - Planned project as a part of core project team, drove problem solving including hypothesis development and client recommendations - Organized inspirational and interactive full-day client workshop - Owned client communication and research documents (global trends reports, focus group reports, market research, quantitative online survey) Summer Associate (100%) - Planned project as a part of core project team, drove problem solving including hypothesis development and client recommendations - Organized inspirational and interactive full-day client workshop - Owned client communication and research documents (global trends reports, focus group reports, market research, quantitative online survey)

Brand Management Intern

• Mar 2018 - Jun 2018

Brand Management Intern (100%) - Identified key success drivers that result in meaningful consumer-led innovation pipeline based on analyzing complex internal database and conducting interviews - Executed integrated (event-)organization and (social media) marketing of the Gillette Pop Up Store in cooperation with BRACK.CH - Concepted and executed a national Gillette Club Social Media Challenge and im-proved the performance by analyzing google analytics data - Supported and executed the relaunch of the new Gillette Shave Club platform (e.g. improve purchase funnel etc.) Show less

Marketing Intern

• Sep 2017 - Feb 2018

Marketing Intern (100%) - Prepared monthly and weekly reports and presentations (market share etc.) - Owned BTL campaigns of various product lines and categories - Issued artworks and packshots for new products Marketing Intern (100%) - Prepared monthly and weekly reports and presentations (market share etc.) - Owned BTL campaigns of various product lines and categories - Issued artworks and packshots for new products

Chartering Assistant

• Feb 2017 - Jun 2017

Summer Internship

• Jul 2016 - Aug 2016

Contract Writing Assistant for three weeks and Chartering Assistant for two weeks Contract Writing Assistant for three weeks and Chartering Assistant for two weeks

Swiss Finalist in the L'Oréal Brandstorm Competition

• Feb 2016 - May 2016

Developed innovative and result ori-ented vision for male product line in a team of three Developed innovative and result ori-ented vision for male product line in a team of three

Junior Marketing, Strategy and Communication Coordinator

• Dec 2014 - Apr 2016

Junior Media Communication and Public Relations Manager (20%) - Managed and created content of social media and blogs - Involved in new product developments and collections (discussing branding of new collection, organizing launches etc.) Junior Media Communication and Public Relations Manager (20%) - Managed and created content of social media and blogs - Involved in new product developments and collections (discussing branding of new collection, organizing launches etc.)

Intern in HR and Legal

• Aug 2015 - Aug 2015

Zinc and Lead Metal Traffic Assistant

• Sep 2013 - Feb 2014

Intern in Finance, Marketing and Administration

• Aug 2011 - Aug 2011