Senior Benefits Specialist | Underwriter | Project Management

• Dec 2022 - Present

Founder-Product Marketing Operations Manager

• May 2020 - Present

● Collaborate with cross-functional teams to create and optimize website and product designs, resulting in improved traffic and increased sales. ● Cultivate relationships with key stakeholders by implementing a client-centric approach and consistently communicating with prospective and current customers, doubling customer retention month over month ● Built client base by 125 through improving marketability of products, reviewing industry trends, and completing a competitive analysis of products, ensuring high-quality products and customer service experience ● Conduct social media outreach to influencers that align with ideal customer profile and work with writers to produce articles and blogs that align with product positioning, improving social media presence and brand identity Show less

Benefits Specialist | Underwriter | Project Management

• Mar 2021 - Dec 2022

Niche Market Product Manager/Writer

• Aug 2020 - May 2021

● Managed product launch by creating measurable market share and presence, securing a multi-year #1 sales lead ● Worked with design and editorial teams through multiple product iterations to ensure product positioning ● Managed product launch by creating measurable market share and presence, securing a multi-year #1 sales lead ● Worked with design and editorial teams through multiple product iterations to ensure product positioning

Co-Founder, Chief Marketing Operations Manager

• Mar 2009 - Mar 2021

● Developed relationships with key stakeholders, customers, and prospective clients by building rapport and communicating frequently, ensuring pipeline of customers and improving brand awareness within the market ● Optimized SEO in collaboration with cross-functional teams to increase overall web traffic and improve ranking from page 10 to page 1 on Google and decrease advertising budget to $0 after optimizing and running Google Ads ● Designed and executed marketing campaigns with an entrepreneurial scope and scale mentality, successfully marketing the company and positioning for sale in 2021 ● Maintained contracts with high-profile clients like Walmart and National Night Out events for 7 townships, managed 8-9 parties per day by operating key logistics and coordination, and ensuring efficient and effective operations, providing high-quality customer service and experiences for 600+ customers Show less

Niche Market Project Manager

• Jun 2018 - Dec 2019

● Produced multi-stage play alongside cross-functional team members, successfully completing 115 showings and increasing museum visitation by 150% compared to the previous year ● Organized and facilitated National Media Recognition within the May 2019 issue of Essence Magazine by working closely with media correspondents, positioning the museum brand, and aligning internal marketing efforts ● Produced multi-stage play alongside cross-functional team members, successfully completing 115 showings and increasing museum visitation by 150% compared to the previous year ● Organized and facilitated National Media Recognition within the May 2019 issue of Essence Magazine by working closely with media correspondents, positioning the museum brand, and aligning internal marketing efforts

Marketing Specialist

• 2011 - 2014

Branch Sales Manager

• 2000 - 2003